
Karen McDonnell
Consultant

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About me
Director EMEA Online Experience at Dell Technologies
Education

Technological University Dublin
2019 - 2020Post Grad Leading Innovation and Digital Transformation
University of Limerick
1997 - 1998Post Grad Computing, 1.1 First Class Honours (1.1)Winner of the Golden Letter award for exceptional exam results.

University of Limerick
1993 - 1997Bachelor of Business Major in Marketing (honours) Honours (2.1)
Experience

CSG
Jan 1998 - Jan 2001ConsultantResponsible for customer product demonstrations. Led product user acceptance testing (UAT).

Three.
Jan 2002 - Jan 2005Product Delivery ManagerManaged the launch of the world's first 3G data products: Multiplayer Games, Music, Sports, Premier and Finance products.

Alatto Technologies
Jan 2005 - Oct 2005Head of ContentResponsible for localisation of content. Managed four trials of the Tribes product simultaneously across Europe.

GSMA
Jan 2005 - Jan 2006Project ManagerAgreed a common set of requirements for WMDRM across 12 leading Mobile Operators within 3 months.

Meteor Mobile Communications
Oct 2006 - Jun 2010Senior Product Development ManagerResponsible for taking Meteor’s 3G mobile portal from concept to launch. Defined the vision and strategy; prepared business cases and gained executive buy-in to proceed.Line manager for a small team of Product Managers.

Eir Ireland
Jul 2010 - Mar 2013Senior Product Manager - VAS TeamResponsible for the in-life product management and operations for a number of teams and products, including eircom Musichub, a music streaming product.

Technology Ireland Software Skillnet
Sept 2017 - Mar 2018Senior Product Manager, Reboot Software SkillnetIn March 2013, I paused my career to raise my young family. When my girls were older, I was determined and eager to get my career back on track. I was delighted to get a place on the Women ReBOOT program, which enabled me to upskill rapidly.

Microsoft
Mar 2018 - May 2018Bing Ads TeamResponsible for insights and analysis at a customer level for account managers on the Bing Ads team. Bing Ads certified.

Dell Technologies
Jul 2018 - nowResponsible for understanding current and future e-commerce market trends and positioning Dell as a best in class leader in website and digital buying experiences. Responsible for online product launch content for Dell websites worldwide. Managed the Black Friday programme for EMEA. Responsible for a number of strategic, high revenue generating projects. Managed a talented team of ambitious project, product and content managers across EMEA.
Director EMEA Online Experience
Apr 2023 - nowSenior Manager EMEA Online Experience
Nov 2021 - Apr 2023Global eCommerce Strategy Lead
Jun 2020 - Nov 2021E-business Consultant for Global
Jan 2019 - Jun 2020EMEA Online Programme Manager, Marketing
Jul 2018 - Jan 2019
Licenses & Certifications

Dell Accessibility Level 2
Dell TechnologiesJan 2024
Career Essentials in Generative AI by Microsoft and LinkedIn
LinkedInMar 2024- View certificate

Contentsquare Fundamentals
ContentsquareFeb 2022 
Prince2
APM GroupJun 2006
Driving Innovation through Design Thinking
KNOLSKAPEJul 2020- View certificate

Certified ScrumMaster
Scrum AllianceFeb 2018 - View certificate

Bing Ads Certification
MicrosoftMar 2018 
Empowering Women Leaders Program and Certification
Dell TechnologiesJan 2021
Certified Scrum Product Owner
Scrum AllianceMay 2018- View certificate

Google Digital Garage Fundamentals of Digital Marketing
GoogleAug 2018
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