Dr Nithya Murugan

Dr Nithya Murugan

Senior Research Fellow

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location of Dr Nithya MuruganChinthamani Madurai, Tamil Nadu, India

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  • Timeline

  • About me

    Assistant Professor at Thiagarajar School of Management

  • Education

    • Anna University

      -
      Doctor of Philosophy - PhD THE DETERMINANTS OF BRAND EXTENSION SUCCESS – AN ATTITUDE AND BEHAVIOUR-BASED STUDY
    • St Joseph's Matriculation School

      1998 - 2004
      High School Biology - Mathematics First class 89 percent
    • Tamil Nadu Agricultural University

      2004 - 2008
      B Tech Horticulture
    • THIAGARAJAR SCHOOL OF MANAGEMENT

      -
      MBA Marketing
  • Experience

    • Anna University Chennai

      Jan 2011 - May 2017
      Senior Research Fellow

      Research in Branding

    • Gandhigram Rural University

      Jan 2015 - Jul 2015
      Assistant Professor

      Handled Human Resource planning & DevelopmentManagement of Financial ServicesManagement Information SystemsManagement of Financial Institutions

    • Thiagarajar School of Management

      Sept 2015 - now
      Assistant Professor

      Handle courses which includes Business Research Methodology, Marketing Management, Consumer Behaviour, Product and Brand Management and Services Marketing. Member in ACBSP team, in-charge of research and publication database.

  • Licenses & Certifications

    • BEC Preliminary

      University of Cambridge in the ESOL entry level certificate
    • Data Analysis for Management Research

      Indian Institute of Management, Kozhikode
    • Rural Marketing

      Rural Marketing Association of India
    • Learning to do academic research for publishing in academic journals and for doctoral dissertations

      Indian Institute of Management, Kozhikode
  • Honors & Awards

    • Awarded to Dr Nithya Murugan
      NET - JRF (Junior Research Fellowship) UGC