Ashwini Sunil

Experience

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  Monster Energy

  Aug 2018 - Mar 2020

  Marketing Ambassador

  - Led the pilot launch of Monster Energy in Tamil Nadu, driving brand growth across key cities like Chennai, Coimbatore, and Trichy, through field testing, activations, and strategic brand partnerships.- Created impactful content for social media, boosting brand visibility and engagement through collaborative efforts with influencers and opinion leaders.- Enhanced in-store visibility and sales through strategic placements of POSM, brand initiatives, and comprehensive market research to support retail efforts.- Oversaw smooth operations for 3 SKUs and 2 NPD tests, ensuring efficient inventory control and timely distribution. Show less

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  The Sangai Express

  Apr 2019 - May 2019

  News Reporter

  - Gained hands-on experience in proofreading, page layouts, and publication setup.- Covered events such as press conferences, book launches, protests, and workshops, including assignments at Manipur Press Club and Raj Bhawan.- Authored and published three articles on traffic chaos in Imphal, youth fashion trends, and a tribute to women’s empowerment.

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  Impact TV

  Apr 2019 - May 2019

  News Reporter

  - Contributed to news reporting, writing, and editing across diverse topics while actively supporting the output desk in news production.

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  Myra Veda Luxury Essentials

  Aug 2020 - Apr 2021

  Web Content Writer

  - Curated brand content, wrote product descriptions, and composed engaging content for social media platforms.- Coordinated mailings, prepared marketing materials, and managed website content to enhance brand presence.

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  MSLGROUP India

  Jun 2021 - Jun 2023

  - Managed end-to-end public relations and client servicing for 5 clients, including Amazon, Netflix, WeWork, AWS, and Audible, delivering campaigns with 95% client satisfaction.- Led a 5-member team to achieve business growth and was awarded Media Relations Team of the Year at MSL Maestros 2022 for the client Audible.- Earned 4 Livewire awards, including for a Netflix virtual event generating 33+ influencer stories and increasing media affiliations by 20%.- Directed the PR campaign for Audible’s Marvel Wastelanders Hindi series launch, featuring Saif Ali Khan and other prominent celebrities, resulting in 100+ media attendees, 650+ stories, and a total reach of 521M+ Show less

  • Account Executive

    Jul 2022 - Jun 2023

  • Management Associate

    Jun 2021 - Jun 2022
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  Royal Armouries Museum

  Nov 2023 - Jun 2024

  Event Assistant

  - Led 20+ high-profile events (600-2,000 attendees), managing front-of-house operations for 15,000+ visitors, including planning, food running, bar service, and cloakroom management.- Streamlined service processes and coordinated with teams of 30+, boosting guest satisfaction by 25%.- Increased audience engagement in museum events by 10% and mentored 5+ team members to take on part-time roles.

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  Native

  Mar 2024 - Nov 2024

  Student Brand Ambassador - NHS Graduate Management Training Scheme (NHS GMTS)

  - Led campus-wide promotional efforts for the NHS Graduate Management Training Scheme at the University of Leeds, acting as the primary liaison and point of contact.- Created engaging social media content, including reels, stories, and posts, to drive awareness of healthcare career opportunities, resulting in 130+ student registrations.- Organized targeted on-campus initiatives to generate interest and boost participation in the NHS GMTS program, achieving measurable engagement through data-driven campaigns. Show less