Christine DeJoy

Experience

• 

  Walt Disney World

  Mar 1997 - Aug 1997

  College Program

  As a Disney College Program participant, I was part of the magic that is known worldwide. I gain valuable, on-the-job experience working in EPCOT, participated in college coursework, and had the opportunity to meet and live with people from all over the country in company-sponsored housing. This unique program allowed me to network with leaders, take part in personal and career development classes, and build transferable skills such as problem-solving, teamwork, guest service and effective communication. Show less

• 

  ABC Sports

  Jan 1998 - Jan 2001

  Production Runner

  As a member of the ABC Sports team, I assisted in the live productions of Monday Night Football, Brickyard 400 and Indianapolis 500 all throughout the United States. Major responsibilities included helping the assigned broadcast crew who were designated to set up weekly broadcasts.

• 

  NBC Universal (GE Company)

  Jan 2002 - Jan 2004

  Publicity Coordinator

  • Promoted and distributed product for: The Jane Pauley Show, The Chris Matthews Show, Home Delivery, Starting Over, and Rebecca's Garden for domestic syndication• Wrote releases, pitch to media outlets, coordinate radio tours, set up print and on-air interviews for talent, coordinated market events such as the Starting Over Mall Tour • Coordinated the annual TCA Press Tour breakfasts and lunches for highlighted programming• Coordinated the annual NATPE conference for the publicity department• Traveled with talent on various market tours for promotion of programming• International PR for all of NBC Reality and Late Night product as well as MGM programming that is sold by NBC Universal TV Distribution worldwide such as Las Vegas and Will & Grace• Ancillary PR of NBC merchandise such as Will & Grace: Fabulously Uncensored and Will & Grace: Let The Music Out Soundtrack Show less

• 

  NBC

  Jan 2002 - Mar 2002

  NBC Page

  The NBC Page Program is the premier early career development experience in media for college graduates eager to begin a career in the entertainment industry. Throughout this 12-month learning and development experience, I gained exposure to various areas of the NBC portfolio, acquiring skills, knowledge and hands-on work experience in the world of Publicity for NBC Enterprises, the syndication division for NBC. Program experience was located in Burbank, CA.

• 

  Warner Bros/Telepictures Productions

  Jun 2005 - Apr 2008

  Publicist & Manager of Affiliate Relations

  Created and execute publicity plans for The Judge Mathis Show while cultivating relationships with broadcast and entertainment media in order to place stories. Always savvy in discerning which stories are relevant for pitching allowed me to place my clients and programs with top media outlets like The New York Times, InStyle, CNN, NBC News both in print and online. Skilled at arranging talking points for press visits, interviews, appointments, and press conferences. Also responsible for creating press releases, media alerts, and press kit materials. • Promoted product for: Warner Bros. Telepictures • Traveled on behalf of program to various Hollywood red carpet events, Press Tours and public appearances• Maintained relationships with national television and features writers, radio stations and local affiliates in markets throughout the country• Interacted on a daily basis with talent, producers and corporate executives to ensure proper coverage• Coordinated photo shoots and created press kits• Maintained day-to-day contact with affiliated stations (over 190 nationwide) for The Judge Mathis Show• Facilitated receipt of all marketing and promotional items as well as satellite feeds for all programming• Wrote releases, pitched top media outlets, coordinated radio tours, set up print and on-air interviews for talent, coordinated market events such as Judge Greg Mathis's Youth & Education Expos• Traveled on behalf of the program to various Hollywood red carpet events and Judge Mathis's Youth & Education Expos Show less

• 

  FerenComm

  Jun 2008 - Oct 2010

  Account Executive

  Created and execute publicity plans for clients while cultivating relationships with broadcast and entertainment media in order to place stories. Always savvy in discerning which stories are relevant for pitching allowed me to place my clients and programs with top media outlets like The New York Times, InStyle, CNN, NBC News both in print and online. Skilled at arranging talking points for press visits, interviews, appointments, and press conferences. Also responsible for creating press releases, media alerts, and press kit materials. • Promoted product for: Bravo Network, Sundance Channel, The Wendy Williams Show • Monitored Social Media and trends for assigned Bravo, Sundance, and The Wendy Williams Show brands• Traveled on behalf of all programs to various Hollywood red carpet events, Press Tours and public appearances• Maintained relationships with national television and features writers, radio stations and local affiliates in markets throughout the country• Interacted on a daily basis with talent, producers and corporate executives to ensure proper coverage• Coordinated photo shoots and created press kits• Maintained day-to-day contact with affiliated stations (over 190 nationwide) for The Wendy Williams Show• Facilitated receipt of all marketing and promotional items as well as satellite feeds for all programming Show less

• 

  Vancouver Film School

  May 2011 - May 2012

  Producer

  Produced many projects for the Entertainment Business Management program at VFS that included the short film, "No Place Like Home" and the charity music compilation CD "The Mixtape: Songs For Africa" to benefit "A Drop In The Bucket" charity.

• 

  Sepia Films

  Oct 2011 - Mar 2012

  Research

  • Researcher for the documentary ‘Hue’ that focuses on colourism as it is experienced throughout the world • Researched possible story leads and located footage to be used in the documentary film

• 

  FremantleMedia

  Jun 2012 - Nov 2013

  Current Programming

  • Tracked status of all shows currently in production and liaise with numerous departments within Fremantle Media (Production, development, licensing, legal, etc.) • Attended digital initiative meetings that relates to current programming in production• Kept department head up to date on the latest digital trends and what other production companies/networks are doing to stay current in the digital space• Interacted daily with producers, network executives, agents, managers and talent• Coordinated travel for department heads• Managed SVP’s office and calendar Show less

• 

  Twistory Entertainment Studios

  Oct 2013 - Apr 2014

  Social Media Manager

  • Implemented social media strategy, coordinatedd with dept heads to ensure its effectiveness and encouraged adoption of relevant social media techniques into the studio culture and into all of the products and services offered• Worked with the brand development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date• Managed social media campaigns and day-to-day activities including online advocacy, writing editorial, community-outreach efforts, promotions, etc.• Advocated the studio on our YouTube channel, in social media spaces, engaging in dialogues and answering questions where appropriate• Curated content to reach the relevant target market and manged the social media editorial calendar • Public Relations outreach to varied outlets Show less

• 

  FremantleMedia

  Apr 2014 - Dec 2014

  Social Media Producer and Manager

  Increased brand awareness for Fremantle’s Tiny Riot digital studio’s channel line-up that included Celebrity Name game, Family Feud, The Pet Collective and more. Improved search engine rankings, and maximized fan and user satisfaction by managing social media campaigns and day-to-day ac:vi:es such as online advocacy, writing editorial, community-outreach efforts, promotions. Maintained and updated YouTube channels, social media spaces, and engaged in dialogues and answering questions and raising engagement levels where appropriate.♦ Produced original content such as articles, videos and slideshows, assigned stories and curated them from different sources.Position held responsibilities associated with productions of Celebrity Name Game, Family Feud, The Pet Collective and VICE productions. Show less

• 

  Smiletime

  Jan 2015 - Mar 2015

  Social Media Producer and Manager

  • Implemented Smiletime, CW FanTalk and one-off specials social media strategies, coordinates with dept heads to ensure its effectiveness and encouraging adoption of relevant social media techniques into the studio/show/company culture and into all of the products and services offered• Works with the brand development teams to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date• Manages social media campaigns and day-to-day activities including online advocacy, writing editorial, community-outreach efforts, promotions, etc.• Advocates on YouTube channels, in social media spaces, engaging in dialogues and answering questions where appropriate• Curate content to reach the relevant target market and manages the social media editorial calendar• Press and blogger outreach for various programs.Position held responsibilities associated with productions of Flash, Arrow, The 100 and one-off special productions. Show less

• 

  CBS Interactive

  Apr 2015 - Apr 2017

  Social Content Producer

  • Implemented social media strategies, coordinated with department heads to ensure effectiveness and encouraged adoption of relevant social media techniques into the studio/show/company culture and into all of the products and services offered for shows such as The Young & The Restless, The Bold & The Beautiful, The Price Is Right and Let's Make A Deal. • Worked with the brand development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date• Managed social media campaigns and day-to-day activities including online advocacy, writing editorial, community-outreach efforts, promotions, etc.• Advocated on YouTube channels, in social media spaces, engaging in dialogues and answering questions where appropriate• Curated content to reach the relevant target market and manages the social media editorial calendar • Public Relations outreach to varied outlets Show less

• 

  Conner Prairie

  Jan 2018 - Jul 2021

  Developed and executed varied and integrated communications products including website, print publications, newsletters, online communications, media and public relations. Collaborate with the CEO to achieve organizational goals and objectives by administering the communications and public relations initiatives as determined by the larger organizational strategic planning process. I continuously enhance robust relationships with targeted and high-level external audiences.☞ Attained 419 pieces of PR coverage for the museum, resulting in managing 915M in online readership, (estimated 4.46M is coverage views) and that equaled 32.2K in social shares from the outlets that covered us. Show less As Social Media Specialist, I developed, implemented and managed our museum’s social media strategy and defined the most important social media KPI’s. I managed and oversaw all social media content while staying up to date on the latest best practices and technologies. Social media strategy was always at the forefront of planning and I used my extensive knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices to enhance and promote the museum’s brand. Show less

  • Director Of Public Affairs

    May 2018 - Jul 2021

  • Communications and Social Media Specialist

    Jan 2018 - May 2018
• 

  Actual Agency (A Millwright Agency)

  Jul 2021 - Aug 2022

  Vice President

  Led daily operations, leveraging storytelling and media activation, resulting in a 20% increase in client engagementDrove results by educating, engaging, and motivating associates with strategic communications, reaching target audiences across multiplechannelsCoached and supported the development of messaging and communication delivery, leading to a 15% improvement in client satisfactionCollaborated with team members, building trust with business partners and clients, which contributed to a 10% increase in client retention Show less

• 

  CEDIA

  Aug 2022 - now

  Vice President of Communications