Jonathon Rogers

Experience

• 

  Powys County Council

  Nov 2011 - Sept 2012

  Communications and Marketing Officer

  • Communications lead for the county’s 2012 Olympics-themed events including the Torch Relay• Marketed the Relay, helping to treble the number of expended attendees to approx. 75,000• Dealt with media enquiries and wrote press releases• Monitored social media and built sections of the website

• 

  Crystal Palace Football Club

  Sept 2012 - Feb 2019

  • Wrote features and interviews, as well as sub-edit, manage contributors and oversaw graphic design• Introduced weekly content meetings with all relevant departments to plan output• Managed PR and external broadcast requests for first-team squad• Ran social media accounts and boosted engagements and follows• Communications lead on all overseas tours, including the USA, Canada, Hong Kong and South AfricaHighlights• Won the Programme Editor of the Year award for the 2016/17 season• Won the Football League Channel of the Year for video production in 2013• Built and developed a new official website which surpassed 9.6 million pageviews for 2017/18 – a record• Developed a media strategy and implicated Premier League regulations to the club after promotion in 2013• Increased Twitter followers from 20,000 to over 140,000 and Facebook to from 15,000 to 370,000 Show less

  • Assistant Communications Manager & Programme Editor

    Apr 2013 - Feb 2019

  • Communications Officer

    Sept 2012 - Apr 2013
• 

  ProgrammeMaster

  Feb 2019 - Feb 2020

  Head of Editorial

  • Managed staff across all departments including editorial, design, production, vending, advertising sales and administration• Liaised with all current clients to improve working relationships• Wrote copy, as well as sub-edited and amended page layouts on InDesign• Worked closely with companies such as the NFL, MLB, Newcastle United, West Ham United and the Lawn Tennis Association to provide them with tailored, impressive publications• Managed freelancer budget and hired new talent to improve the quality of our writing and sub-editingHighlights • Increased e-commerce sales by 23% after implementing a new marketing strategy• Broke company record for biggest net profit from online sales in 2019• Oversaw the editorial staff that saw Fulham FC’s programme win multiple Programme of the Year awards Show less

• 

  We Are Social

  Oct 2020 - Jun 2022

  Senior Editor

  • Designed and executed social campaigns for clients including adidas and the Olympic Games• Oversaw a number of writers and worked alongside designers to produce engaging copy and assets• Planned and oversaw publishing of accurate and effective content• Established and maintained key client relationshipsHighlights• Was the main editorial lead on our social coverage of the 2020 Olympic Games, as well as the 2022 Winter Olympics, helping the IOC achieve their aim of reaching a younger demographic• Created an editorial toolkit implemented across the entire IOC, which advised staff on topics such as tone of voice, talent identification and brand guidelines Show less

• 

  Arsenal F.C

  Jun 2022 - now

  Digital Content Manager

  • Editor of Arsenal.com and the official app, organising, writing and commissioning content • Attend majority of first-team matches at home, away and abroad, writing articles and reports and conducting post-match interviews and providing live audio commentary• Manage an editorial team responsible for the day-to-day running of the website and app, as well as work with freelancersHighlights• Helped to increase website and app sessions by 82% in my first two seasons thanks to an improved content strategy and volume of articles, which saw us reach 129 million sessions across 2023/24• Involved at all stages of the 2024/25 website refresh, and a member of the team tasked with developing an overhaul of the app including fresh social-first content production. Show less