Meri Mayans

Experience

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  Aladinia

  Sept 2011 - Feb 2013

  Content creation and Community Manager

  At Aladinia, I played a pivotal role in building an extensive network of diverse experiences, ranging from hotels and spas to exhilarating activities like hot air balloon rides, Ferrari drives, horseback riding, scuba diving, bungee jumping, and more. In my capacity, I approached businesses to join our experiential gifting platform, offering them the opportunity to showcase and sell their activities in exchange for a fee.For partner businesses that came on board, my responsibilities extended to crafting compelling and SEO-optimized product pages on our website. The impact of these descriptions was notable, with several experiences selling within the first week of publication. Recognizing the need for dynamic content and engagement, I took on the additional responsibility of creating engaging blog posts and managing social media channels. This holistic approach not only enhanced the visibility of the platform but also contributed to the rapid success of featured experiences. Show less

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  Hotusa

  Dec 2013 - Jul 2014

  Content Creator & SEO Editor

  I led the creation of content and SEO optimization for nearly 50 websites of hotels affiliated with Hotusa. I worked from the project's inception to successful implementation, collaborating directly with hotel stakeholders to balance optimized content with their needs and preferences. I coordinated the implementation of templates with the development team, ensuring consistency and quality of content.Utilized Google AdWords keyword optimizer to maximize the visibility of each hotel.Conducted periodic presentations to clients, showcasing progress and adjusting based on their feedback.Set up Google tools (Analytics, Search Console, and My Business) for each hotel, streamlining client onboarding and access. Show less

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  The Ecological Products

  Oct 2014 - Nov 2015

  Online Marketing Manager

  Order Management and Website Optimization: Responsible for order management, modifications to the home page, and the creation of promotional landings. Implemented the blog to strengthen the strategy defined by the management.Content Creation: Developed content for the blog focused on ecology, health, and recipes with products. Contributed to brand promotion through informative and engaging content.Logistics Coordination and Stock Control: Led coordination with the warehouse and logistics to maintain updated stock, avoiding shortages. Monthly, reconciled sales with invoicing.Personalized Customer Service: In a new business environment, managed customer service via email and phone, resolving queries about ingredients and shipments.Participation in Fairs: Represented the brand at fairs, showcasing products and offering them directly to visitors. Show less

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  Crochetare

  Dec 2015 - Feb 2017

  Entrepreneur and Digital Manager

  Co-Founder and Strategic Manager: As a co-founder, I played an integral role in the strategic management of the business. From product selection and pricing to financial control of income and expenses.Launch and Management of Prestashop Store: Led the challenging process of launching and managing an online store using Prestashop, addressing both content creation and the structure and strategy of the website.Content Creation on WordPress: Implemented a WordPress blog to generate relevant content about products and workshops, fostering interaction with the community and attracting new customers.Organization of Workshops and Local Events: Orchestrated participation in local fairs, highlighting both staple products and handmade fabrics. Promoted classes and workshops, managing logistics, creative setup, and both in-person and digital promotion.Analysis and Continuous Improvement: Following each event, conducted benefit and learning analyses to optimize future participations, ensuring sustainable and effective growth. Show less

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  Isabel De Pedro, CAT&CO S.A.

  Mar 2017 - Nov 2017

  E-Commerce Manager

  I led the comprehensive management of the online store on Magento, coordinating aesthetic changes, updating multilingual catalogs, and managing orders, shipments, and returns. The following achievements stand out:Management and Catalog: Implemented improvements in catalog management, adding seasonal products in multiple languages, and optimizing descriptions for SEO. Coordinated integration with WordPress through an external agency.Email Marketing and Automation: Transformed the discount dynamics to enhance the brand image. Introduced a lead capture system and welcome automation.Marketplaces: Coordinated entry into Privalia and Vente-Privee, synchronizing the online store with these platforms through Lengow.Advertising Campaigns: Supervised advertising campaigns conducted by an external agency, monitoring and analyzing results to adjust strategies.SEO Optimization: Improved SEO optimization, especially in Spanish, by introducing more extensive product descriptions and creating content in English.Web Analytics: Utilized web analytics to measure the return on each campaign, drawing conclusions to adapt the overall strategy. Show less

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  Grupo Manantial de Salud

  Nov 2017 - Apr 2019

  E-commerce & Digital Marketing Manager

  I managed the comprehensive management of the latiendavichy.com ecommerce, the official store of Vichy Catalan Corporation, and led the digitization of the B2B area for Manantial de Salud. My achievements included:Ecommerce Strategy: Optimized the Prestashop store, managing catalogs, promotions, and customer relationships. Implemented an email marketing strategy, capturing leads with coupons, and sending newsletters.Functionality Development: Coordinated with external developers to implement geographic functionality in the catalog. Conducted sales analysis, optimizing categories, and web structure.Collaborations and Offline Marketing: Collaborated with the parent company and subsidiaries for joint marketing actions at offline events such as swing festivals and spas.B2B Process Digitization: Collaborated with customer service and sales teams to digitize manual processes and Google ADS campaigns to capture commercial clients.New Website Project: Coordinated the creation of a WordPress website focused on lead generation, prioritizing SEO.HubSpot Implementation: Introduced HubSpot for lead tracking, achieving efficient task organization, and configured a chatbot automation for lead capture among website visitors, generating 97 leads with a 10% conversion.Advertising Campaigns: Conducted Google ADS campaigns exceeding expectations with over 160 leads and a 10% conversion.SEO Optimization and Automation: Contributed to the creation of a self-managed website to improve SEO and led the implementation of Mailchimp for customer management and mass marketing actions.Results Presentation: Presented the results of all these actions to the sales team and management of both the subsidiary and the parent company, including part of the shareholders, with a very positive response from them. Show less

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  EComm360 S.L

  Aug 2019 - Apr 2021

  Account & Project Manager

  I led projects and key accounts at Ecomm360, an agency specialized in ecommerce projects with notable clients such as Estrella Damm, Miss Wood, Miss Kits, Grupo MCI, Babyshower, and Nutrisport. My responsibilities included:Client-aligned project definition: Post-sales, I conducted detailed meetings with clients to align functionalities with their needs. Working with Prestashop, I redefined projects to adapt them to the client's actual expectations. I coordinated the technical team to implement functionalities, such as a yarn calculator estimating the number of skeins needed for different tasks based on size and selected yarn.Task organization and distribution: Under the SCRUM system, I assigned tasks to developers based on their expertise and availability. I overcame challenges by adjusting tasks when unforeseen issues arose, maintaining effective communication, and ensuring work continuity.Continuous improvement planning: Developed continuous improvement plans for multiple clients, proposing enhancements to the product page, a customizer, or a reminder system for the B2B segment, including the implementation of the yarn calculator.Client query management and relationship: Addressed client queries, providing satisfactory responses, and organizing tasks according to their requests. Maintained a close relationship with clients, regularly updating them on the status of their projects.Agile methodology implementation and optimization: Collaborated in defining sprint structures and the operation of the Agile methodology in Jira, optimizing processes in conjunction with the CTO and an external professional. This allowed clear monitoring of the status and progress of each project.Leadership: Managed a team of 3 account managers, conducted onboarding, and served as the key reference in critical moments. Show less

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  MeriMayans

  May 2021 - now

  Project Manager & Growth Marketing

  As an independent digital consultant, I specialize in providing tailored solutions for entrepreneurs and SMEs, acknowledging their limitations in resources and time. My comprehensive approach encompasses the planning, management, and execution of digital product and service launches, balancing marketing strategies with the client's personal situation.Key Achievements:- 43% increase in organic revenue: Implemented email marketing strategies, meteoric launches, gamification features, and the introduction of new products, resulting in a significant sales boost in the last year.- Successful launches: Developed and executed webinar and meteoric launches, generating a 232% increase in revenue compared to the previous year, with 46% of those revenues coming from the launch itself, without advertising investment.Strategic Focus:- Short-term action plans: Develop short-term strategies (3-6 months) aligned with the objectives and resources of each client. From capturing new leads to driving sales, I adapt the strategy according to needs, utilizing tools such as lead magnets, gamification features to increase conversion, contact capture systems, sales page optimization, and SEO.- Efficient processes and management tools: Implemented tools like Trello, Asana, and Notion to optimize processes and project management. Conducted process audits, ensuring operational efficiency, and documented procedures for the team. In Notion, centralized all client processes, facilitating the onboarding of new members.- Automation: Implemented automations on platforms such as Active Campaign, Mailerlite, Zapier, Make, and Pabbly. Examples include automatic invoice generation, purchase data management, and synchronization of contacts from advertising campaigns directly to mailing lists. Show less