Johnna Guillerman

Experience

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  Ruggle's Green

  Jan 2012 - Jan 2012

  Busboy and Waiter

  Became familiar with cash register systems

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  Houston Chronicle

  Jan 2013 - Jan 2013

  Intern

  • Crash Course Program• Shadowed writers, learned schedules and interviewing techniques• Attended staff meetings• Wrote for the Cub- a teenage newspaper

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  Ruiz-Healy Art

  Jan 2015 - Jan 2015

  Intern

  • Organized and took inventory of the gallery's extensive art collection• Managed all social media accounts, posted on behalf of the business• Edited Press Releases and CV's• Wrote and revised more than 20 artist bios for the gallery's website

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  Culver Public Relations

  Jan 2016 - Jan 2016

  Event Assistant

  • Assisted with two public relations events for JW Marriott Resort in San Antonio. • Took photos for social media• Generated ideas for exciting ways to involve guests• Coordinated with bloggers regarding social media coverage of a publicity event• Provided direction, organizing photo opportunities and showing entertainers to their posts

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  Ratpac Entertainment

  Jan 2016 - Jan 2016

  Summer Intern

  • Responsible for reading 90-120 page scripts and writing summary/comments in a 3-5 page paper. •• Organized information about media trends and points of interest into a weekly report that was issued company-wide• Researched trends in media, published results in a weekly report that circulated company-wide

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  Trinity University

  Jan 2016 - Jan 2016

  English Department Intern

  • Edited submissions to the English Department's yearly publication, “The Expositor”• Analyzed written work, ensured it conformed to Modern Language Association style guidelines

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  Children's Ballet of San Antonio

  Jan 2017 - Jan 2017

  Intern

  • Wrote and published social media posts, engaged with their audience through Facebook and Instagram• Marketed business through events and media to foster online presence and community engagement• Assisted in daily tasks such as contacting business partners, photography and managing email campaigns

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  ByteCubed

  Jan 2017 - Jan 2017

  Marketing Assistant

  ● Social Content Creation: Increased Twitter followers by 40% over three months and improved social media engagement metrics by researching industry standards and working with partners● Media Relations: Compiled press lists and drafted press releases for media outreach efforts, building relationships with relevant journalists

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  Teach For America

  Jan 2018 - Jan 2019

  Associate, Marketing and Communications

  ● Story-Driven Marketing: Led communications strategy for the annual alumni giving campaign, resulting in 6x more engagement than the previous year● Email Marketing: Drove engagement with e-blasts by modernizing the newsletter format according to audience needs, resulting in open rates of 4x the national average and click-thru rates of 2x the average for non-profits● Content Design: Orchestrated the annual reporting process by designing and producing organization’s annual report and supporting collateral to be shared with donors and board members, helping the team meet fundraising goals Zobrazit méně

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  The George Washington University- Milken Institute School of Public Health

  Jan 2019 - Jan 2020

  Senior Marketing Associate

  ● Enrollment Marketing: Worked collaboratively with students, faculty, and alumni to build out marketing campaigns geared toward recruitment, using emotional appeals and audience segmentation to garner high conversion rates● Event Marketing: Managed teams, vendors, and timelines to execute a promotion strategy for the school’s digital graduation that reached 27K people and received 5K reactions, far outpacing audience engagement goals● Brand Strategy: Pioneered brand identity on social media channels by tightening messaging and strengthening our branded collateral and materials, resulting in increased follower growth by as much as 46% in a month● Development Marketing: Served as lead for a development marketing campaign with in-person and digital aspects, meeting goal ahead of schedule● Paid Marketing: Headed paid advertising campaigns on Facebook and X to encourage graduate recruitment, receiving 2x the goal engagements Zobrazit méně

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  Georgetown University Center on Education and the Workforce

  Jan 2021 - now

  Digital Marketing Specialist

  ● Digital Communications Strategy: Achieved goal of 10K followers on X and follower growth of over 50% each year on LinkedIn by utilizing integrated marketing strategies to improve brand reputation and grow our audience● Email Strategy: Executed e-blast campaigns by conducting market research, analyzing customer trends, and performing A/B testing, obtaining open rates 10% higher and click rates 1% higher than the industry average● Project Management: Managed marketing projects and team’s operations by creating timelines, owning editorial calendars, and driving content deployment on web, social, and email to promote releases of our research projects● Marketing Analytics: Coordinated team's data tracking processes to understand user behavior, using data analysis to gauge campaign performance and make recommendations for the improvement of future campaigns● Team Management: Trained and mentored associates, which included weekly meetings, goal setting, career guidance, and providing supervision as needed● Advocate Outreach: Built relationships with like-minded research organizations to build a network of advocates, successfully tapping into this network to promote our research, improve our reputation, and cultivate partners Zobrazit méně