
Luana Farah
HR Business Partner

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About me
HR Business Partner | HR Manager
Education

FIA Business School
2009 - 2010Executive MBA Human Resources Management/Personnel Administration, General
Centro Universitário FMU | FIAM-FAAM
2004 - 2009Psichology Psicologia
Experience

Banco Votorantim
Mar 2008 - Aug 2017HR Business Partner• Successfully led and managed Wealth Management & Services, Treasury, Technology, Credit, and Auditing areas, demonstrating strong strategic thinking and decision-making abilities.• Conducted Leadership development focus groups to identify needs and opportunities, contributing to the professional growth of the leadership team.• Implemented key talent mapping and Succession Plan based on Learning Agility, ensuring a pipeline of capable leaders for future roles.• Spearheaded change management initiatives with Senior Leaders, driving a successful culture change process.• Monitored and reported all areas' people KPIs, including turnover, education, leadership, and training, ensuring data-driven decision-making.• Achieved a significant increase in communication satisfaction from 37% to 89%, and remuneration satisfaction from 20% to 75% in employee engagement surveys.• Successfully implemented a new compensation model, tying individual and team performance to financial outcomes. • Developed a performance-based remuneration model that contributed to a potential gain of up to 20% above current earnings, directly tied to individual and team achievements. Show less

SulAmérica
Aug 2017 - Jul 2021HR Business Partner Manager• Elevated leadership across all professional levels through impactful coaching techniques and feedback mechanisms, contributing to the organization's leadership excellence.• Pioneered the follow-up and reporting of critical People KPIs such as Turnover, Training, Leadership, and Diversity, empowering data-driven decision-making at the executive level.• Drove optimal recruitment processes and identified internal mobility opportunities, strategically managing Recruiting KPIs to ensure streamlined operations.• Spearheaded innovative solutions supporting the company's cultural and digital transformation, revolutionizing performance management processes.• Collaborated with CI&T partners to revolutionize onboarding, recognition programs, and compensation models, contributing to a remarkable surge in satisfaction research from 35% to an outstanding 95%.• Successfully led a game-changing engagement initiative at Sulamerica, propelling satisfaction indicators from 63% to an impressive 93%.• Delivered consistent annual growth in engagement indicators, surpassing the ambitious 20% annual target increase. Show less

PicPay
Aug 2021 - Dec 2022Head of Human Resources• Successfully led a team of HRBPs and recruitment professionals, dedicating substantial time to retention strategies and expediting recruitment processes.• Designed and executed a cutting-edge HR strategy for the B2C business unit, strategically aligned with organizational goals.• Implemented key performance indicators (KPIs) and conducted result-oriented meetings, actively participating in weekly leadership meetings to track progress and address emerging issues.• Established a resilient framework for managing personnel budgets, meticulously devised and executed hiring plans, and systematically monitored key performance indicators to inform strategic decision-making with precision.• Crafted and executed impactful employee engagement initiatives, elevating collaboration and fostering a culture of teamwork.• Executed a groundbreaking action plan dedicated to the development and retention of high-potential talent, ensuring a robust and sustainable talent pipeline.• Spearheaded an action plan resulting in a remarkable surge in engagement survey scores from 53% to an outstanding 84% within a brief 3-month span.• Strategically led a swift organizational restructuring, aligning personnel and filling 105 roles within 100 days. Streamlined hiring processes, implemented effective referral programs, and adapted recruitment strategies quarterly to accommodate sustained growth, particularly in the competitive technology sector. Show less
Licenses & Certifications

Coaching
IBC
ESOL Certificated
OCPS Tech SchoolJan 2023
Certification as Internal Trainer
ACADJan 2016- View certificate

Verified International Academic Qualifications
World Education ServicesDec 2023 - View certificate

Prosci® Certified Change Practitioner
ProsciJul 2024 - View certificate

PROSCI
ProsciJul 2024 
Leadership Certification
Escola Conquer
Volunteer Experience
Volunteer
Issued by Encore at Avalon Park on Apr 2023
Associated with Luana FarahVolunteer
Issued by Projeto Viver - Jardim Colombo on Jan 2011
Associated with Luana FarahPsychologist Volunteer
Issued by Equoterapia on Jan 2007
Associated with Luana Farah
Languages
- poPortuguese
- enEnglish
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