Agostina Rangoni

Experience

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  General Motors

  Jun 2013 - Nov 2016

  - Responsible for the development and implementation of BTL brand initiatives: new vehicle launches, sponsorship, and dealer relationship management.Coordination with the team of GM North America and different departments within GMA to implement global brand design and business strategy - Development of the e-commerce website "Chevrolet Store," merchandise product portfolio, and pricing strategy

  • Marketing & Promotions Analyst

    Aug 2014 - Nov 2016

  • Marketing intern

    Jun 2013 - Jul 2014
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  Volvo Cars

  Nov 2016 - May 2017

  Marketing Analyst

  - Support in the execution of the Marketing Plan for the category.- Write content and create brochures for the brand’s products.- Coordinate with press agencies and suppliers to ensure the success of each project.- Execute promotions, relationship plans, and specific events.- Monitor and report on campaign performance, ensuring objectives are met

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  Beiersdorf

  May 2017 - Sept 2019

  Marketing Analyst (NIVEA Body Care Segment)

  - Analyzed consumer behavior in the body care market, identifying an untapped niche and launching a product that increased segment net sales by 5% in the first year. Spearheaded the business case, demand forecasting, launch campaign & TV commercial shooting.- Led competitor and pricing analysis to ensure optimal product positioning and marketing messages aligned with brand voice and market trends.- Managed a €1.5M budget, split between traditional media and reinforcing online presence through social media, content creation, and influencer partnerships.- Regional coordination of SUN products category: analysis of sales volumes for the Southern Cone region and development of regional communication campaigns. Show less

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  Pierre Fabre Group

  Oct 2019 - Jan 2021

  Product Marketing Manager Eau Thermale Avène

  - Led the marketing plans and product portfolio strategy across 4 skincare core segments: hydration, acne, anti-age & sun protection; analyzing market evolution to identify growth opportunities and strengthen brand leadership.- Executed go-to-market strategies with a €4.8M budget, focusing on digital channels (social media, email marketing, influencer partnerships) alongside traditional channels (POS materials, medical outreach, events, PR) to enhance brand visibility.- Launched the A-Oxitive range through a live-stream event with 400+ attendees, driving a 12% increase in market share within 6 months despite pandemic-related challenges. - Managed demand forecasting and product lifecycle management for 40 products, collaborating with cross-functional teams and conducting weekly sales reviews to adjust projections (S&OP).- Conducted Project management tasks to coordinate with internal & external stakeholders: planning, commercial teams, customer care, digital marketing, e-commerce, media & creative agencies.- Optimized content creation (videos, newsletters, copy for website pages, email campaigns, and social media posts) tailored to target audiences, driving brand awareness.- Drove the execution of the 'Skin Protect, Ocean Respect' sustainability project, focused on developing eco-friendly sun care products and supporting marine ecosystem preservation efforts. Show less

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  Abbott

  May 2021 - Dec 2022

  Product Marketing Manager for Dermatology Business Unit

  - Directed the marketing strategy for the dermatology business unit, across prescription-based dermocosmetics and aesthetic market, ensuring sustained profitability and margin.- Managed a $4M marketing budget for 8 pharmaceutical brands, enhancing physician engagement through strategic scientific congresses, tailored medical materials, training development programs and webinars. - Tracked and analyzed key product performance metrics, including sales growth rate, ROI, market share and gross margin, against prior year, month and YTD benchmarks; through systematic monthly performance reviews (S&OP).- Developed and controlled annual product budgets, achieving the highest forecast accuracy by integrating commercial teams, resulting in +80% net sales growth vs. previous year in the medical aesthetic segment.- Designed and executed training programs, delivering a 6-month course to 100 healthcare professionals, aligning team development with key educational goals.- Equip the Sales team with the necessary tools and training materials. Show less

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  Somos Plural

  Oct 2022 - Feb 2024

  Entrepreneur & Founder

  - Developed and positioned an online leather goods business, crafting a unique value proposition that resonated with target audiences and strengthened brand identity. - Conducted market research, driving product development and generating $10,000 in first year sales and 25 product launches.- Directed customer centric social media strategies, leveraging data insights to increase brand’s digital presence, gaining 500+ followers in the 1st month.- Led end-to-end operations including budgeting, forecasting, and supplier negotiations ensuring profitability and efficiency, reducing operational costs by 20% vs. first semester. Show less