
Dean Murphy
Graphic Designer

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About me
Head of Creative and Design at Easyfairs
Education

The School of UX
-UX/UI Design Pass with Certification• carrying out user research and reporting findings• mapping user journeys, storyboarding and experience maps• creating information architecture, sitemaps, card sorting• running user testing remotely and 'in the wild'• A/B testing• best accessibility practices• analytics• designing mockups and prototyping• working with developers• UI design principles & process• typography (faux fonts, px vs. em, n-dash vs. m-dash)• accessibility (how to get… Show more • carrying out user research and reporting findings• mapping user journeys, storyboarding and experience maps• creating information architecture, sitemaps, card sorting• running user testing remotely and 'in the wild'• A/B testing• best accessibility practices• analytics• designing mockups and prototyping• working with developers• UI design principles & process• typography (faux fonts, px vs. em, n-dash vs. m-dash)• accessibility (how to get WCAG-compliant)• components (usability practices, affordance)• iconography (creating icon font)• graphics (formats comparison incl. SVG, ways to optimise)• layout (responsive techniques, mobile first, desktop)• interactions (prototyping, optimising for touch)• using various design tools Show less

City of Westminster
-Higher National Diploma Advanced Graphic Design Pass with DistinctionAdvanced Graphic Design integrates design principles and software, typography, digital illustration, digital imaging, page layout, and prepress techniques with emphasis on design process from visualization to production. I was responsible for the design and production of a fully integrated campaign consisting of major projects including several components across multiple media forms. Individual and collaborative work was executed including branding and packaging as well as prototyping for… Show more Advanced Graphic Design integrates design principles and software, typography, digital illustration, digital imaging, page layout, and prepress techniques with emphasis on design process from visualization to production. I was responsible for the design and production of a fully integrated campaign consisting of major projects including several components across multiple media forms. Individual and collaborative work was executed including branding and packaging as well as prototyping for interactive media. I was responsible for production of design products, critiquing of designs, portfolio preparation and presentation. Show less

City of Westminster College
-Higher National Diploma Graphic Design Pass with Distinction• The key elements of graphic design: layout (grids and hierarchy), typography, colour, shape, pattern.• How to create designs which communicate specific information.• Researching, developing and realising graphic designs in response to a brief.• The different applications of Graphic Design, from print media to digital.• The key movements and styles within the subject area.• Manipulate imagery, type, layout, colour, shape, and pattern, to communicate basic information.•… Show more • The key elements of graphic design: layout (grids and hierarchy), typography, colour, shape, pattern.• How to create designs which communicate specific information.• Researching, developing and realising graphic designs in response to a brief.• The different applications of Graphic Design, from print media to digital.• The key movements and styles within the subject area.• Manipulate imagery, type, layout, colour, shape, and pattern, to communicate basic information.• Research, develop and realise simple graphic designs in response to a brief.• Discuss the different applications of graphic design and the key movements and styles. Show less

LinkedIn Learning
-Certificate Interaction Design CompletedActivities and Societies: What is interaction design? Learning behaviors Theories of emotion Designing for delight Classical and operant conditioning Using learned behavior Interface design principles Design thinking Defining microinteractions Error handling Usability and accessibility Engaging, easy-to-use products don't appear fully formed in the minds of designers and product teams: they're the result of careful consideration, exploration, and study. Interaction designers are crucial players in the product design process, because they observe human behavior and use what they've learned to craft products that meet people's specific needs. In this course, join instructor David Hogue as he steps through the foundational processes and techniques required for interaction… Show more Engaging, easy-to-use products don't appear fully formed in the minds of designers and product teams: they're the result of careful consideration, exploration, and study. Interaction designers are crucial players in the product design process, because they observe human behavior and use what they've learned to craft products that meet people's specific needs. In this course, join instructor David Hogue as he steps through the foundational processes and techniques required for interaction design. David begins by taking a look at key psychology concepts and how they can help us better understand how our people think, feel, and behave. He then takes a deeper dive into the methods and processes used by interaction designers to create considerate, engaging, and valuable products. Learn about the dimensions of interaction design, design thinking, design patterns, usability and accessibility, and more. Show less

Transmedia Training
-Advanced WordPress and Custom Theme Development Pass with CertificationCourse outline• Using WordPress as a CMS• Setting the homepage• Switching off the blog functionality• Switching off comments• Hiding pages from navigation• Using custom page templatesCustomising and Building Themes and Templates• Converting HTML into WordPress format• Creating WordPress themes from HTML templates• Creating navigation menus• Using WordPress tags• Custom themesAdding Custom Fields and Panels• Adding custom… Show more Course outline• Using WordPress as a CMS• Setting the homepage• Switching off the blog functionality• Switching off comments• Hiding pages from navigation• Using custom page templatesCustomising and Building Themes and Templates• Converting HTML into WordPress format• Creating WordPress themes from HTML templates• Creating navigation menus• Using WordPress tags• Custom themesAdding Custom Fields and Panels• Adding custom fields• Displaying the fields• Customising Navigation• Using Dropdown navigationInstalling useful Plug-Ins• Changing user roles• Displaying post lists• Using forms• Image galleries and slideshowsWordPress and SEO• Refining the standard settings in WordPress for SEO• Permalinks and Sitemaps in more depth• The best SEO plug-ins• Setting up Google Analytics• Affiliate networks and partner sitesWordPress and Social Media• Integrating Facebook, Twitter and LinkedIn into WordPress• Custom profile filters for user registration Show less

Transmedia Training
-Introduction to WordPress Pass with CertificationIntroduction• Creating Content: Posts vs. Pages• Writing and managing Posts• Writing and managing Pages• Adding images and videos• Using the Media Library• Managing Links• WordPress categories vs. tags• Updating your Profile• Managing commentsConfiguring WordPress• General settings• Discussion settings• Permalink settings• Privacy settings• Reading settings• Writing settings• Miscellaneous settingsCustomising… Show more Introduction• Creating Content: Posts vs. Pages• Writing and managing Posts• Writing and managing Pages• Adding images and videos• Using the Media Library• Managing Links• WordPress categories vs. tags• Updating your Profile• Managing commentsConfiguring WordPress• General settings• Discussion settings• Permalink settings• Privacy settings• Reading settings• Writing settings• Miscellaneous settingsCustomising WordPress• Installing WordPress themes• How to pick a good theme• Using WordPress plugins• Useful plugins• Working with Widgets• Making WordPress search engine friendly• Using the editor to customise a themeInstallation and Upgrades• Best Practices for upgrading WordPress• Installing WordPress• Upgrading WordPress• Importing and exporting dataWordPress Administration• The WordPress Dashboard• Managing WordPress users• WordPress User Roles explained• Managing files Show less

Transmedia Training
-Introduction to CSS for Web Professionals Pass with CertificationIntroduction to CSS• Benefits of separating Style from Content• Stylesheet syntax• Rules, Selectors and Tags• Cascading order• InheritanceImplementing style sheets• Inline styles• Internal/ embedded stylesheets• External/Linked stylesheets• Importing stylesheetsBest practices• Cross platform compatibility and usability issues• Units - ems, percentage, pixelsCSS Selectors• Tag selectors• Class and id selectors•… Show more Introduction to CSS• Benefits of separating Style from Content• Stylesheet syntax• Rules, Selectors and Tags• Cascading order• InheritanceImplementing style sheets• Inline styles• Internal/ embedded stylesheets• External/Linked stylesheets• Importing stylesheetsBest practices• Cross platform compatibility and usability issues• Units - ems, percentage, pixelsCSS Selectors• Tag selectors• Class and id selectors• Contextual Selectors• Pseudo classes and pseudo elements• SpecificityText and Fonts• Typographical properties• Font Properties• List Styles Show less

City of Westminster
-Training course Web Publishing using HTML/CSS Pass with Distinction
Transmedia Training
-Advanced Adobe InDesign Pass with certificationThis Adobe certified course is designed for experienced InDesign users who wish to work as quickly and efficiently in InDesign. It examines the time saving features and shortcuts which can help designers avoid repetitive formatting and layout tasks and free up time to be creative. This Adobe certified course will allow time for delegates to raise issues relating to their particular workflows.
Experience

Frantic Design
Jan 1996 - Feb 2002Graphic DesignerDuties: Design, Page Layout, Image Manipulation, Scanning, Illustration, Typesetting. Liaising with clients, printers, out-put bureaus, courier companies. Office Manager in the absence of employer, quoting, invoicing.Design for Flyers, Brochures, Leaflets, CD’s, CD covers, Posters, Exhibitions, Artworking.Software: QuarkXPress, Abode Illustrator and Adobe Photoshop. Web Design Using Dreamweaver, Fireworks, Flash.

Freelance / Graphic Design Services
Feb 2002 - Nov 2002Senior Graphic DesignerClients included: The Fostering Network, The Core Consultancy, GPH Datacoms and Child Concern.

MoneyWeek Ltd
Nov 2002 - Jan 2014Design Manager• Leading an internal design team plus third-party suppliers including freelancers and print houses• Delivering pre-sales designs for online promotions and web advertising • Completing post-sales designs for HTML emails, reports, books, newsletters and magazines • Designing graphics and advertisements for the website • Liaising with the web development team to ensure strong and consistent UX, UI and CXKey achievements• Delivering financial titles, subscriber-based websites and newsletters to a high quality and within strict deadlines• Successfully turning around a failing title by building the subscriber base from 8,000 to 50,000 through the effective design of multiple online promotions Show less

Agora Financial UK Ltd
Jan 2014 - Apr 2018Head of DesignAgora Financial has been a leading innovator in the financial advice industry for over 25 years. Their honest, unconventional, unbiased and independent financial forecasts have been recognised by numerous media sources including Wall Street Journal, The Economist, Reuters, the Financial Times and many more.• Leading and coaching a matrix team of Junior Designers, Freelance Designers, Copywriters and Proof-readers • Collaborating with the Managing Director and Associate Publisher to deliver successful campaigns• Allocating work, facilitating meetings, setting deadlines and coordinating the entire department workflow• Liaising with marketing teams and senior executives to ensure design projects were completed on time and to budget• Designing promotional material for both online and print platforms• Optimising the user experience, user interface and customer experience of subscriber-based websitesKey achievements• Increased sales and growth of the online subscriber base by delivering clear, strong design solutions and successful promotions• Increased readership of the flagship newsletter to 84,000 and the paid subscriber base to 31,000 increasing company revenue Show less

Southbank Investment Research
Oct 2018 - Feb 2024Head of Design, Brand and ProductionSouthbank Investment Research is an independent financial research publishing company, delivering regular incisive research on disruptive technologies, value investing, cryptocurrencies, and global economics.• Key member of the Senior Leadership team, collaborating with the Publisher, CMO and Head of Compliance on business strategy, idea generation, innovation and business operations• Managing and mentoring a team of designers and developers to establish a strong collaborative team culture in a global organisation with affiliates in The United States, France, Ireland, Australia, Japan and Brazil.• Facilitating workshops to creatively direct marketing campaigns, content and monthly titles to ensure strong design and consistent brand guidelines are at the forefront of all published material• Leveraging data-driven analysis to identify areas of improvement, leading to informed, evidence based decision making• Managing the Operations Team to produce strong digital design and online content to the companies database of subscribers• AI and automation champion to aid advanced working practices and minimise company overheads with a relentless pursuit of new areas of innovation• Leading daily scrum meetings to ensure deadlines are adhered to• Implementing and managing workflow streams including Monday.com to fuel team collaboration and productivity at scale• Designing and building websites in a variety of applications including Shopify, Wix, Wordpress and Contentful• Designing promotional material for online and print platforms• Optimising the UX, UI and CX of subscriber-based websitesKey achievements• Re-branding the Southbank company identity to attract new customers to the business. Strengthen brand awareness, whilst enhancing the core values of the company• Implementing new design practices within the team to deliver clear, strong design solutions and successful promotions• Generating revenue by increasing sales and growth of the online subscriber base. Show less

Harland & Wolff
Mar 2024 - Jan 2025Head of Creative and DesignHarland & Wolff, founded in 1861, is renowned for its shipbuilding expertise. Famously, it built the RMS Titanic. The company also specialises in offshore and renewable energy projects. Harland & Wolff continues to uphold engineering excellence and innovation while maintaining its historic reputation in shipbuilding.• Developing and implementing an in-house design capability for Harland & Wolff including management of any contracted services required• Ensuring brand guidlines are met and all material is produced to a high standard• Collaborating with senior leadership to oversee the planning and execution of all design materials.• Working across multiple channels to deliver social media campaigns and marketing materials including event graphics• Collaborating with cross-functional teams to create design collateral required to support campaigns that effectively target key customer segments and partner organisations• Building and maintaining relationships with key stakeholders including clients, industry partners, media and marketing suppliers• Support Harland & Wolff Group to plan, develop and execute our global exhibition, events and conference strategy to support the commercial team and strategic goals• Developing and expanding in-house branded merchandise, signage and assetsKey achievements• Creative direction and design of campaigns, exhibition stands and publicity material leading to the successful bid of a £120million international shipbuilding contract• Design and production of the company Annual Report• Design and branding of exhibition stands for global company networking events• Project lead on the development of a new company website with e-commerce functionality Show less

Easyfairs UK
Jan 2025 - nowCreative Design Manager
Licenses & Certifications
- View certificate

UX DesignOps: Overview
LinkedInMar 2024 - View certificate

UX Foundations: Interaction Design
LinkedInMar 2024 - View certificate

Ethics in the Age of Generative AI
LinkedInJun 2024 - View certificate

Remote Brainstorming
LinkedInMay 2024 - View certificate

Learning Graphic Design History
LinkedInNov 2024
Volunteer Experience
Graphic Design Specialist and Fundraising Volunteer
Issued by All Stars Boxing Gym on Jan 2006
Associated with Dean Murphy
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