Brittany Mehl

Experience

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  News America Marketing

  Oct 2009 - Apr 2014

  Consultatively built campaign strategies utilizing News America’s entire portfolio of digital, in-store and home delivered media across multiple CPG companies within the New England Territory including Procter & Gamble's Gillette & Duracell, Keurig Green Mountain Coffee Roasters, Unilever's Ben & Jerry's, Dannon's Stonyfield, Seventh Generation, Colgate's Tom's of Maine and Ken's Foods.Successfully managed a $16M+ territory; exceeded sales goal of $14.5M dollars by over 24% in FY 2013 Trained and managed direct reports successfully throughout the sales development program while traveling weekly Utilized research resources including IRI data in order to recommend programs across multiple channels while developing pricing models and measure success through ROI analysis Show less

  • Account Director; CPG

    Jul 2012 - Apr 2014

  • Account Associate

    Mar 2011 - Jun 2012

  • Account Coordinator

    Oct 2009 - Feb 2011
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  140 Proof

  Apr 2014 - May 2016

  Sales Director; Tech & Retail

  Specialized in selling and marketing 140 Proof’s patented ad targeting technology, The Blended Interest Graph, within mobile apps while developing custom personas that targeted the brands specific audience based on interests expressed in social activity.Pioneered initial programmatic opportunities, including partnership with Google leveraging patented targeting technology, which eventually led to 140 Proof being acquired by Acuity Ads, a programmatic bidding company Managed 140 Proof’s largest account; constantly exceeding sales targets, FY2014 exceeded goal by 140%, grew New York Metro territory by 50%; through cultivating strong client relationships across multiple categories Worked with clients to define their KPIs, creative executions and optimize campaigns in order to generate top performance140 Proof acquired by AcuityAds Inc. Show less

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  Time Inc.

  Jun 2016 - Jul 2017

  Integrated Account Director; Tech & Teleco

  Created innovative cross platform programs leveraging Time Inc.’s iconic brand portfolio, including Time, Sports Illustrated, InStyle, People, EW, Fortune, Travel & Leisure. Focused on digital, programmatic, video, and content growth to enhance brand presence and engagement Demonstrated expertise in managing campaigns to meet client Key Performance Indicators (KPIs) and optimizing campaigns to achieve positive outcomes through consistent reporting Increased digital new business by over $1M+ across Time Inc.’s portfolio through effective program development and strategic initiatives while fostering strong working relationships with clientsCross collaborated extensively with Time’s internal departments including editorial, sales planners, marketing, ad operations, to ensure seamless pre and post-sales processes. Proactively created custom content campaign ideas and built tailored solutions aligned with client objectives. Show less

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  Travel with Purpose

  Aug 2017 - Oct 2018

  International Volunteer & Consultant

  Brand Ambassador Consultant for Meso Goods in Guatemala City, Guatemala Lived in Guatemala City during the fall of 2017 helping build U.S. brand awareness for Meso Goods, a Guatemalan social enterprise that works to create economic empowerment for artisans in Central America. Continued to promote Meso Goods in the U.S. as needed. Introduced to Meso through Moving Worlds, an organization connecting skilled professionals with impactful international opportunities.Marine Conservation Volunteer in Timor-Leste on Atauro Island Volunteered with Blue Ventures for four weeks, assisting in a conservation program. Attained Professional Association of Diving Instructors (PADI) Advanced Open Water Diver certification while carrying out research on marine species and potential eco-tourism opportunities. Show less

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  Mentor Creative Group

  Nov 2018 - now

  Business Development Director

  Mentor Creative Group is a full-service digital consultancy offering design, development, marketing, branding, and technology solutions. We help visionaries make an impact on the world by bringing their digital dreams to life. Our philosophy (and our name) is to always help navigate the right team for the specific project challenge. We want to become an extension of your team and hopefully learn from each other both internally and externally. We are industry and technology agnostic, but we have specialized in ecommerce, retail, entertainment, and healthcareCurrent Projects:Updating brand guidelines & providing a site refresh for a favorite non-profit Redesigning and developing a site for a major cheese player Sub brand logo creation for our go-to athleisure brand Making data easier to digest for a healthcare company - creating dynamic user entry and displays critical information about the business case Show less