Jacquelyn Askins

Experience

• 

  The Badger Herald

  Sept 2007 - Apr 2008

  College Reporter

  I reported on issues affecting the University of Wisconsin System as a whole.

• 

  BRAVA Enterprises

  Sept 2008 - Apr 2009

  Editorial Intern

  I created original content for the magazine and its online entity, bravamagazine.com. I wrote features on travel, profiled accomplished Madison residents and produced columns on home improvement. I also served as copy editor and fact checker when needed.

• 

  WSUM 91.7fM

  Jan 2009 - May 2009

  News Director

  I led a team of reporters to create a nightly news broadcasts about events at UW-Madison and in the city as a whole. This included interviewing, editing sound clips and controlling the broadcast.

• 

  Wisconsin 4-H Foundation

  Jun 2009 - Aug 2009

  Student Hourly/Public Relations

  In addition to performing office support tasks as needed, I assisted with the Wisconsin 4-H Foundation's public relations and outreach efforts. My duties included writing press releases and newsletter articles and researching 4-H initiatives. While with the Foundation, I created outreach material for Wisconsin's new 4-H Science, Technology, Engineering and Math (STEM) program. The STEM program aims to increase youth interest in science and engineering education; my outreach material aims to foster community involvement and professional sponsorship of Wisconsin STEM initiatives. Show less

• 

  University of Wisconsin-Extension

  Aug 2009 - Nov 2015

  Planned and executed communications and marketing strategy for Wisconsin 4-H YouthDevelopment, including media relations, branding and social mediaCoordinated social media strategy across UW-Extension, Cooperative Extension by writingsocial media guidelines and creating targeted social media campaignsCreated and distributed communication strategy materials, including key messages,talking points, press releases and sample social media postsConducted trainings in media relations, effective storytelling and social media bestpractices for state and national Extension colleagues and Wisconsin 4-H youth and adultleaders Show less

  • University Relations Specialist

    Feb 2010 - Nov 2015

  • Customer Service

    Aug 2009 - Jan 2010
• 

  UW Colleges and UW-Extension

  Nov 2015 - Dec 2016

  Media Relations Specialist

  Developed and implemented media relations and social media strategies to enhance publicunderstanding of UW Colleges / UW-ExtensionCultivated relationships with local and statewide media to secure positive story placementaround the stateCoordinated and directed incoming information requests from the media

• 

  UW-Madison Department of Ob-Gyn

  Dec 2016 - now

  Senior Communications Manager

  Develop and implement editoral strategy to promote department accomplishments and expertiseSupervise multimedia specialist and project manage multimedia (video, photo, web and graphic design) projectsManage department social media (Facebook, Twitter, Instagram)Coordinate internal communications that contribute to cohesive department atmosphereHost and produce monthly Women’s Healthcast, a podcast highlighting department’s expertise on variety of women’s health topics Show less