Jelena Jelenc

Experience

• 

  Gillette

  Mar 2004 - Nov 2005

  Assistant Trade Marketing Manager Gillette & Oral-B

  Aligning local marketing&trade marketing plans with global strategies.Instore promotion planning, organizing and coordinating by account.Developing plans to avhieve sales objectives by category and brand.

• 

  Mars

  Dec 2005 - Sept 2016

  With an aim to grow as Customer focused organisation across 14 markets (from Estonia to Israel) I served by motivating and supporting sales and marketing teams in boosting category growth mutually with our retail partners.Leading various workstreams in area of Excellence in Execution (Perfect Store), Category leadership (incl. CatMan), Customer Engagement, Sales capabilites, etc. Leading and developing strategy for Petcare portfolio brands (Whiskas, Pedigree, Kitekat, Chappi, Cesar, Sheba), driving brand salience, responsibility for top and bottom line segment P&L in South Central Europe region. Responsible for strategy deployment, top and bottom line P&L and brands development via leading local activity plan for Chocolate portfolio brands (Snickers, Twix, Mars, Bounty, Milky Way) and Food portfolio (Uncle Ben's, Dolmio)Additional responsibility (June 2006-April 2009): Food porfolio leader for South Central Europe markets

  • Customer Centricity Manager Baltic Adriatic Balkan markets, Israel and Palestine

    May 2012 - Sept 2016

  • Regional Trade Marketing Manager

    Nov 2011 - Apr 2012

  • Regional Marketing Manager for Petcare brands in South Central Europe

    May 2009 - Oct 2011

  • Brand Manager for Chocolate and Food in Croatia

    Dec 2005 - Apr 2009
• 

  Atlantic Grupa

  Oct 2016 - now

  Leading the great team that shapes the present and future of top beverages brands and drives best in class creation and deployment of brand strategies across South East Europe markets. Spearheading Consumer&Market Insight, Media and Promotions teams in delivering value to all stakeholders. Helping Atlantic Grupa grow.

  • Marketing Director Beverages Business Unit

    Feb 2018 - now

  • Director Central Marketing

    Oct 2016 - Jun 2018