Sumedha G.

Experience

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  Hindustan Times

  May 2013 - Jun 2013

  Marketing Intern

  Devised Customized Brand solutions for various clients using the Print, Radio and on-ground activation as a medium to reach their target audience by the following approach• Understand the Brand Challenge of the client and convert the challenge into measurable Brand Tasks• Secondary and primary research in-order to gauge the current advertising strategy of the client and its competitors, to understand the target audience so that we can reach and impact them in the most effective manner.• Leverage the cumulative strength of all media vehicles & editorial creativity • Devised customized marketing solutions, NOT mere media solutions Show less

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  Plantronics

  Nov 2013 - Aug 2015

  Marketing & Sales - Associate advance level

  Promoted from Marketing Intern to Marketing Associate in just 6 months, surpassing 5 fellow internsLed a successful marketing campaign, driving INR 25 Lacs in incremental sales for top 20% B2B clients through strategic cross-selling initiatives across multiple channelsAnalyzed social media analytics, leading to a 12% increase in follower growth rate and a significant 25% boost in organic reach within three monthsExecuted targeted incentive programs, resulting in a substantial INR 40 Lacs increase in sales revenue and managed seamless onboarding for 50 new channel partners, fostering a 20% increase in program engagement Show less

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  Heartbeat International Foundation

  Sept 2018 - Jan 2019

  Marketing Intern

  Email marketing using Constant contact and Hootsuite; Managed a customer base of 1+ Lacs & executed Email marketing campaigns with 30% email opening ratesConceptualized and executed the 3 fundraising events in 4 Months, Resulting in a collection of INR 35 Lacs Implemented targeted social media campaigns utilizing data-driven insights, resulting in a 15% increase in brand awareness across platforms and a 20% growth in customer engagement

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  Surya Capital Management, LLC

  Feb 2019 - Jul 2019

  Management Trainee

  Designed and optimized the user experience (UX) of the website, leading to a 15% increase in conversion rate and a boost of customer satisfaction by 10%Developed and executed a comprehensive content strategy for the company holding's website, resulting in a 50% increase in organic traffic and a 20% decrease in bounce rate

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  Akkado

  Aug 2019 - May 2023

  Responsible for carrying out requirement gathering, documentation (BRD, UAT, SOW), coordination with IT team to test and deliver new and custom products offerings for our clients in the loyalty sphere

  • Product Project Manager

    Jul 2022 - May 2023

  • Project Manager

    Jul 2021 - Jun 2022

  • Product Manager

    Jan 2021 - Jun 2021

  • Assistant Manager

    Aug 2019 - Jan 2021
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  1buy.ai

  May 2024 - Oct 2024

  Senior Product Manager