Claudine Scrivanich

Experience

• 

  The Dwight-Englewood School

  Jun 2012 - Aug 2013

  Marketing/Communications Intern

  As marketing/communications intern, I developed and edited articles both online and in print, including D-E Magazine in addition to recently contributing to the development of communications materials for the 125th anniversary of the Dwight-Englewood School. Within D-E's summer program, my responsibilities included creating weekly online newsletters and e-blasts for students, parents and staff. Within just a few weeks, the e-blasts reached about a thousand views.

• 

  John Wiley and Sons

  Nov 2013 - Jun 2015

  Supporting Marketing Managers and Director in market development research and market outreach opportunities, I strategically managed the creation of sales tools to promote digital course solutions within appropriate markets following strategies that increase acquisition leads and retain engaged consumers. Facilitating communication across marketing, editorial, creative, and sales channels within GE division; I managed email campaigns, virtual and live focus groups, and event planning. Ensuring seamless execution of promotional campaigns, I also coordinated conference demonstrations, instructor focus groups; while maintaining Salesforce database, financial reports through BI, and product details on site-level. Show less

  • Marketing Assistant - Marketing Communications

    Dec 2014 - Jun 2015

  • Marketing Assistant

    Jun 2014 - Nov 2014

  • Sales Support Assistant

    Nov 2013 - Jun 2014
• 

  Hearst Magazines

  Jul 2015 - Aug 2016

  Assistant Digital Marketing Manager

  In support of online acquisition and testing strategy across 21 magazine publications including Cosmopolitan, Esquire, Harper's BAZAAR, and Woman's Day magazines; I managed customer acquisition efforts ranging from advertising, email, SEO to offer testing online across print and digital subscriptions. Measuring past performance on testing tactics, I provided future recommendations based on best practices, industry trends, and key insights. Partnering closely with cross-functional teams, I also developed and executed programs to enhance the brand portfolio and ultimately surpass KPI goals. Show less

• 

  PubWorX

  Aug 2016 - May 2018

  Associate Digital Marketing Manager

  To drive customer acquisition and engagement through effective and cost-efficient marketing programs; I managed the creation, coordination, and delivery of targeted online marketing strategy for both Hearst & Conde Nast titles. By following a 360-online marketing approach to lead conversion funnels, I developed an online testing strategy for the email channel on brands including The Pioneer Woman Magazine & Airbnb Magazine.Focusing on revenue/conversion goals while staying ahead of industry trends and best practices, I developed lead generation tactics to help grow acquisition universe and retain/nurture leads. Working closely collaborating with design, operations, reporting, client and legal teams for seamless integration; I also tracked and reported on campaign performance monitoring KPIs while maintaining budget goals. Show less

• 

  Penske Media Corporation

  May 2018 - Sept 2018

  Digital Acquisitions Manager
• 

  E*TRADE from Morgan Stanley

  Oct 2018 - now

  • Vice President

    Jan 2023 - now

  • Assistant Vice President

    Jan 2021 - Feb 2023

  • Senior Marketing Specialist

    Oct 2018 - Jan 2021