Carrie Gale

Experience

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  Procter & Gamble

  Jan 2003 - Jan 2007

  Marketing Purchases Manager Band 1/Print Buyer

  - Train and supervise Purchasing Assistant - Source and propose resourcing plans that include professional services (onshore/offshore)- Project manage production details for print/packaging/display projects- Identify and present print/packaging/display innovations based on new trends and technologies- Lead for Graham Webb division in developing new SOPs for promotional packaging and shipping material - Provide all cost analysis (cost savings/cost avoidance information, budgetary discrepancies, etc.) - Manage MRP (Material Resource Planning) driven demands- Negotiate pricing to meet tight budget restraints- Suggest ways to produce projects efficiently, effectively and under budget- Maintain vendor quality, evaluations, and approval Show less

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  Bekaert

  Jan 2007 - Jan 2009

  B2B Marketing Communications Project Manager

  Project Manage trade show events and collateral inventory for 16 domestic and international service centers. Collaborate with key stakeholders and senior staff on new processes. Source and manage vendors, freelance and temporary staff. Ensure current and new product material was regularly available. - Coordinate collateral life cycle and details from forecasting to artwork creation to execution and final delivery for 600+ SKUs used in trade shows, sales & marketing events and on the web.- Negotiate vendor contract pricing resulting in an estimated 40% cost savings for 2009. Show less

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  AT&T

  Jan 2009 - Jan 2011

  Business Analyst, Finance, Network Process & Quality

  Contractor AT&T Mobility through TekSystemsWorked with appropriate cross-functional management teams to understand special project concepts, objectives, and approach. Reviewed, analyzed, audited, and created detailed documentation of business programs and user needs including workflow, program functions, and steps required to develop or modify reports to maximize resources. Made appropriate recommendations that will impact operational effectiveness, empowering smooth workflows. Tracked and analyzed business unit trends through creation and maintenance of weekly scorecards and reports. Show less

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  Time Warner Cable

  Jan 2011 - Jan 2017

  Led team of highly technical analysts. Managed a Technical Program using best practices in support of marketing promotional campaign initiatives across multiple business units (BUs) and sales channels. Managed operational performance and provided meaningful reporting and insights on program goals. Operated as SME, bridge builder/liaison between multi-functional stakeholders and campaign operations/marketing database team.- Created processes ensuring efficient and consistent cross-functional workflow and on time completion. Increased efficiency over 50%.- Enabled increase in workload within team’s current capacity level by implementing standardized processes and standard reports. Workload grew 110% year/year for 2015/2016 and additional 27% increase for Q1 2016/2017. - Provided predictive metrics to identify pain points and bottlenecks before occurrence through a resource tracking tool, allowing preventative adjustments to be made. Show less Drove marketing strategies and business decisions through analytical insights. Storyteller on promotional campaign and offer performance that communicated key business performance metrics (KPIs) to executive management and cross-functional business partners. Managed data sets from multiple sources and incorporated into concise, actionable insights.- Supported the marketing strategy to surpass revenue and unit goals by providing marketing and sales insights via thorough analysis. Surpassed revenue goals 8% and unit goal 14%, delivering 1.41M units in 2014, and in 2015 exceeded unit goals by 36% and delivered 1.56M Primary Service Units (PSUs). Show less Developed and managed business intelligence metrics for daily health of the business. Conducted analysis of marketing programs. Presented data on business performance and communicated key business performance metrics (KPIs) to executive management. Oversaw and validated data sets from multiple sources and incorporated into actionable information. - Developed and maintained marketing subscriber program dashboards, allowing executive management to quickly assess health of business. - Managed daily net gains reports to show customer connects and disconnects by market, demographic, service level, program, and revenue for each product group, permitting analysis and insights to be presented at granular level. Show less

  • Campaign Operations Manager, Marketing Insights & Analytics

    Jan 2015 - Jan 2017

  • Campaign Measurement & Effectiveness, Marketing Insights & Analytics

    Jan 2013 - Jan 2015

  • Business Intelligence Marketing Analyst

    Jan 2011 - Jan 2013
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  Reliant Funding

  Jan 2018 - May 2021

  Senior Manager, Business Intelligence Analytics / Technical PM

  Program Manage BI Analytics to level up data availability and accuracy across all teams. Gather technical and business requirements, develop communication plans, roadmaps, write user stories, to ensure business data needs are being met. Partner with CEO, CFO, Executive team, and IT to provide in depth operational and KPI analysis across departments to transform the analytics stack. Focus on Post Funding, Operations, Client Services, Collections, UX- Strategize with cross functional teams to develop data driven business solutions with a focus on data governance, self-service, automation, scalability and action-oriented intelligence. - Drive change in the development and implementation of technical process improvements to gain scalable efficiencies.- Lead the Data Governance program for the improvement of data standard processes, increase awareness and communication around data, and create efficiencies across all data users. Document current and future processes via Confluence and flow chart visualizations.- Operate as bridge builder/liaison between business leaders and technical teams.- Full project lifecycle management of systems development and implementation project comprised of day to day project oversight with status reports to C-level executives and department stakeholders. Including Program strategy, planning, obtaining by-in, removing roadblocks, and facilitating executive/SME/vendor meetings to align all stakeholders to gain insight to requirements and lead teams to execute the right solution. Show less

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  Apex Systems

  May 2021 - Jan 2022

  Nike Global Product Merchandising Data Governance Manager at Nike

  Apply data governance principles while collaborating with business teams to provide clear guidelines and solutions to their Product Merchandising data needs. Proactively research and seek to understand what, why, when and how teams operate, and attributes they rely on to ensure details are documented, impacts are considered, and risks are mitigated. Lead change management process to validate data policies are followed and quality is maintained.- Utilized knowledge of data and project management to engage cross functional teams on transitioning the AP Naming Committee to shared ownership by PMDG and Central Ops. Led meetings, researched, documented disbanded AP Naming Committee’s processes, pain points, members and current pending requests. Established an intake process- Led 3rd Party Product MMX data policy development and documentation of process. Collaborated on required data quality rules to ensure accurate data flow to downstream systems- Rolled out, trained and partnered with the PLM and PIA communities on refreshed Style Policy and updated Rebuy Policy- Engage the Product Merchandising Data Quality team to create and/or update data quality audits to ensure data health remains high with a low percentage of errors - Contributed to team excellence through development of data governance info graphic, project planning template, and top questions to ask stakeholders (interview questions) Show less

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  Nike

  Jan 2022 - now

  • Sr. Manager, Global Product Merchandising Data Governance

    Jun 2023 - now

  • Global Product Merchandising Data Governance Manager

    Jan 2022 - Jul 2023