Genevieve Kerr

Experience

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  Ellerine Holdings - Ellerines Brand

  Jan 2008 - Oct 2008

  Assistant Marketing Manager

  • Ensure Marketing SBG’s are updated on a monthly basis.• Compile Marketing Business Review packs monthly.• Customer complaints: Reporting on outstanding complaints, compiling complaint schedules, liaising with customer care and regional offices with regards to the finalizing of complaints, resolving of FTA (Furniture Traders Association) complaints.• Compiling of MBO Packs: Marketing Standards; report back on national in store promotions; new accounts growth; reserve, retention, and efficiency; current campaign and upcoming campaign; In-house Club hit rate; complaints; MIS report feedback:- ETL, paid up mailshots, etc; competitor leaflet activity; most recent marketing memorandums / directives sent out to the field.• Creation of the Upcoming Campaign Business Review Summaries.• Compiling of price and FAB Inserts.• Assisting with TV briefs and checking of TV advertisements.• Checking and signing off of leaflet, POS, Press advert proofs.• Creating in store teasers, marketing memo’s, motivational communications.• Organising marketing and promotional aspects of grand openings, store closures, relocations, and new looks.• Monitoring of marketing campaigns: Confirmation from regions for pre-event awareness, Post event; distribution of leaflets, other adhoc requests, and conducting of spot checks to ensure implementation.• Marketing Standards: Ensure that marketing standards are maintained.• Inhouse Club magazine: Monthly reporting on hit rate and club sales, Monitoring of branches with a low hit rate.• Co-op Promotions: Drawing up of prize winner schedules and ensuring proper management of the schedule; create winner letters and branch memorandums; liaising with winners and branches to do prize handovers; creating marketing memorandums to inform the field of the co-op, compiling of information for the participating brand, creating briefs for live radio reads.• Setting up of Pre-strat and 90 day meetings. Etc. Show less

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  Ellerine Holdings - Wetherlys Brand

  Oct 2008 - Jul 2009

  Assistant Marketing Manager

  • Assisting in the management of events, such as store openings & relaunches: Obtaining guests in which to invite, inviting those guests, organising customer gifts and Media Packs, and catering, attending the events and managing aspects of the events to ensure success.• Management of Telemarketing Consultants and a Data Capturer.• Compile and manage the budget actuals and accruals, as well as store budgets.• Management of orders for various marketing material.• Liaise with media, branch managers, customers and other departments within Wetherlys, such as the accounts department.• Managing and compiling of the 60 Day Strategy: Report on marketing, advertising, budgets, and competitors for the previous month, current month and upcoming month.• Obtain and manage photoshoot accounts with various magazines: Your Child, House and Leisure, House and Garden, Tuis and Home, Etc.• Creating marketing calendars.• Organising of Wetherlys’ branded water in stores, organising artwork and in store point of sale for the water.• Organising Customer Care packs.• Assist in updating customer databases, for sms/mms, email purposes.• Instore communication on marketing activities and material.• Assisting in Radio script.• Organising of Christmas wrapping paper and ribbon for stores.• Ensuring POS material are sent to stores.• Creating the in store checklist that ensures that the exterior and interior of stores are in order, pertaining to Advertising material, catalogues, etc, as well as cleanliness.• Briefing the graphic designers on jobs.• Handling of the info@wetherlys.co.za email address, handling of emails from customers as well as proposals that are sent to that address.• Various Admin. Show less

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  Atlas Finance

  Jul 2009 - Nov 2010

  Marketing Coordinator

  • Assisting with publications, monthly newsletters, pamphlets, articles and on time distribution of these elements to the branches.• Organise and prepare marketing material for promotions.• Distribute marketing material to the branches on time.• Follow up on store promotions.• Plan events, while working with pre-defined budgets and to strict deadlines.• Liaise with regional teams.• Manage queries and problems.• Admin support: follow up daily on the success of promotions. Produce on going reports/records of all activities, including promotions, stock on hand, budget, actuals and expenditure.• Measure the success of all promotions by branch and region.• Visit branches to inspect housekeeping, and usage of promotional material.• Graphic design of promotional and advertising material.• Design of shop-front signage. Coordinating the installation of signage.• Coordinating the print and installation of in store branding.• Liaising with suppliers such as printers, sign writers, and other service providers.• Under the guidance of the Marketing Director create and implement marketing plans, which includes promotions, above-the-line media promotions and client competitions.• Sourcing advertising rates and booking advertising space for print• Coordination of the production of marketing material and promotional items – from the concept and brief to the graphic designer or the designing through to the delivery of the finished material to the regional teams.• Producing promotion instruction memorandums, which include instructions on how to set up promotional material and rules.• Producing the monthly marketing calendar.• Design, printing and distribution of various materials such as business cards, email signatures, emailers, and newsletters.• Managing the info@atcorp.co.za email address.• Creating and sending internal communication to staff members in the form of emailers. Show less

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  Makro

  Mar 2011 - Aug 2013

  Advertising Coordinator

  Produce Advertising grids for broadsheets, specialist catalogues and leaflets. • Execution of advertising briefs for broadsheets, newspaper adverts, point of sale, leaflets and catalogues from conception to completion. • Organise samples for photographic shoots. • Liaison with photographers re samples for photographic shoots. • Co-ordination of photographic shoots. •Check promotion laser proof against advertising brief and circulate to the relevant distribution list. •Liaison with the in house studio, Buyers, SBU Managers and stores. • Ensuring promotions are loaded and editing advertised lines in SAP Retail, and Omnis Studio/Media Manager. • Ensuring that all copy and images are available to the layout artist for ad make-up. • Checking/amending errors on proofs before distribution to Buyers. • Sending electronic proofs to Buyers utilising an Intranet. • Collating information received from Buyers and amending the promotion accordingly. • Liaison with production house and printer. • Distribution of advanced copies to management and stores. • Filing of promotions. • Provide the e-marketing team with the finalized promotion, ensuring that all images are available for the web. Skills: SAP Retail, Media Manager (Omnis Studio), SharePoint, Attention to Detail, Good Relationship Skills, multitasking, people skills. Show less

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  Parco Bags

  Nov 2013 - Jul 2014

  Marketing

  Website development (www.parcobags.com). Manage the Facebook and Twitter pages. Branding. Advertising. Problem solving. Various other projects.

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  Point (Print Outsource International)

  Jul 2014 - Mar 2015

  Marketing Assistant

  Point is a Marketing Materials Procurement Specialist. We specialise in the procurement of marketing materials, promotional items, corporate gifts, point of sale and transactional printing. We offer print management, digital asset management, colour management, on-site print expertise, reporting and analytics.We have offices in Johannesburg, Durban, Cape Town, Saudi Arabia, Dubai, Pakistan, Lagos and Nairobi.

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  Trinityhouse

  Apr 2015 - Jan 2017

  Aftercare Teacher / Assistant Teacher
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  Blairegowrie Primary School

  Feb 2017 - Jan 2019

  Intern

  This is an internship programme that focuses on the growth and development of potential teachers, equipping them with the skills and knowledge required to become successful teachers.

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  Vuleka

  Jan 2019 - Dec 2022

  Grade R teacher
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  Self-employed

  Jan 2024 - now

  Yoga Teacher