Jason Farrell

Experience

• 

  Fort William Henry Hotel and Conference Center

  Jan 2006 - Sept 2006

  Marketing Assistant

  Responsibilities included but were not limited to:- Project Management- Graphic Design Services- Marketing- Advertising- Printing Services

• 

  Association Development Group

  Oct 2006 - Aug 2012

  Manager, Communications & Design

  Responsibilities included but were not limited to:- Project Management- Web Design & Development- Graphic Design/Printing Services- Marketing/Advertising- Social Media Strategies- IT/Server Management

• 

  Site-Seeker, Inc.

  Sept 2012 - Sept 2016

  Senior Internet Marketing Specialist

  Developing Lead Nurturing Programs and Internet marketing plans for clients including, but not limited to: - Defining the customer's qualifying process- Defining criteria for sales ready leads and leads that require nurturing- Developing communication campaigns- Activating lead nurturing system, monitoring and adjusting workflows and lead management processes- Analyzing current Internet presence;- Performing keyword research to identify industry terms; and - Recommending most effective strategy for search engine optimization/pay-per-click programs.- Review overall web analytics to identify areas of success and needs for improvement. - Conduct regular meetings with clients to review Internet presence and performance of the plan.- PPC management and reporting. Show less

• 

  Indium Corporation

  Sept 2016 - now

  • Maintain product stewardship responsibilities for the products specified (price sheets, leadtimes, technical data sheets, SDS sheets, product rationalization, etc.)• Benchmark Indium Corporation’s technical data sheets to leading competitors and implementbest practice and high value content to Indium Corporation’s literature• Collect and compile global and regional market related data (market size, growth rates, majorcustomers, pricing, technical trends, market share, competitor analysis – by applicationsegment) for use in strategic plan and day-to-day decision-making• Demonstrate proficiency in Indium Corporation products, markets and overall technology• Drive new business development activity in the field by being an expert resource to regionalteams• Provide product and process training within Indium Corporation, to customers and to industryconferences• Using Indium Corporation’s SimLab, as well as equipment at equipment partner sites, executeprocess optimization, product characterization and benchmark testing of Indium Corporation’ssoldering materials to meet/exceed defined performance requirements• Identify opportunities and support the development and launch of new products with technicaldata sheets, presentations, sales tools, training tools, and launch packages• Work with product manager to analyze pricing guidelines and recommend regionaladjustments• Drive new sales activity and revenue growth by highlighting market opportunities; breakingdown barriers; creating regionally specific sales tools; and communicating to productmanagement needs such as new products, new sales tools, etc.• Compose and publish technical articles, papers and blogs• Support Marcom programs such as trade show selection and media relationships asrequested• Support R and D through beta site development and monitoring Show less • Develop, implement, and measure the results of digital marketing communications activities, projects, and events on an international scale• Identify the goal of the customer (often an internal customer, such as a Product Line Manager) with regard to outcome and timing, and work to meet or exceed that goal• Work with Marketing, Sales and Product teams to effectively and efficiently manage leads and maximize ROI• Develop, implement and effectively track email marketing and lead nurturing campaigns• Bridge an effective workflow and communication link between marketing and sales to funnel qualified leads• Assess the effectiveness of email marketing campaigns through quantitative and qualitative metrics and report to senior management and make recommendations• Implementing new features, managing, and training of our CRM (Customer Relationship Management) system• Recommending most effective strategy for search engine optimization/pay-per-click programs• PPC management and reporting• Review overall web analytics to identify areas of success and needs for improvement Show less • Work with Marketing, Sales and Product teams to effectively and efficiently manage leads and maximize ROI• Develop, implement and effectively track email marketing campaigns• Help create email-marketing campaigns, landing pages, online forms and basic webpages• Create and execute lead nurturing content and programs specific for mobile device users• Analyze customer partner and employee recipient lists and create strategic plans to reach and influence each segment for maximum impact• Bridge an effective workflow and communication link between marketing and sales to funnel qualified leads• Assess the effectiveness of email marketing campaigns through quantitative and qualitative metrics and report to senior management and make recommendations Show less

  • Senior Product Specialist

    Jan 2024 - now

  • Senior Digital Marketing Specialist

    May 2021 - Jan 2024

  • Business Analytics Specialist

    Sept 2016 - Apr 2021