Talk to sales Try for Free
Suganthi Sugumaran

Suganthi Sugumaran

Followers of Suganthi Sugumaran1000 followers
location of Suganthi SugumaranChennai, Tamil Nadu, India

Connect with Suganthi Sugumaran to Send Message

Connect

Connect with Suganthi Sugumaran to Send Message

Connect

  • Timeline

  • About me

    Director - Marketing, e-con Systems

  • Education

    • Department of Management Studies, University of Madras

      1999 - 2001
      MBA Marketing & Systems

      Activities and Societies: Cultural Secretary,

    • St. Joseph's College of Engg, University of Madras

      1995 - 1999
      B.E Computer Science

  • Experience

    • Zoho

      Jun 2001 - Feb 2005

      Handled all Promotional activities - Magazine Ads, Product downloads in Magazine CDs, Press Releases, Market Analysts relationship building, Getting product coverage in IT mags, Tradeshow supportMarketing Collaterals - SwisSQL Product Brochures, Comparison Documents, User Guides, Case studiesCompetitor Intelligence GatheringMaintaining the Product Website as a marketing tool, pruning the content for SEO. Project Coordinator for a 110 member AdvenNet Web NMS team. Internal coordination and streamlining the development of different modules of Web NMS. Release Management during the product release period. Point of contact for Customer Escalations. Handled important customer accounts. Part of the customer support management team that coordinated the support activities. Part of the Support Management Team that introduced Product Support Process in the company. Coordinated support issues between offshore customers and developers. Streamlined Customer Interactions.

      • SwisSQL - Marketing Communications

        Mar 2004 - Feb 2005

      • Web NMS - Project Coordinator

        Jul 2002 - Feb 2004

      • Web NMS - Customer Relationship Manager

        Jan 2002 - Jun 2002

      • Web NMS - Senior Management Trainee

        Jun 2001 - Dec 2001

    • Zoho

      Apr 2005 - Jul 2011

      In charge of Business Development of Zoho WikiSpearheading the Branding & Promotional activities like YouTube videos, Press Releases, Internet Marketing – Website Product Positioning, Search Engine Optimization, Google Analytics, Web 2.0 Social Marketing – Blogs, Forums, Twitter, FacebookCompetitor Intelligence Gathering & AnalysisCustomer Liaison - Face of the product, Coordination through Conference calls, Bring value through Customer Testimonials, Case StudiesProduct Management – bring in the perspective of both customers and competitors Show less

      • Product Marketing - Zoho for Google Apps

        Dec 2010 - Jul 2011

      • Zoho Wiki - Product Marketing

        Jan 2010 - May 2011

      • ManageEngine Applications Manager - Product Marketing

        Apr 2005 - Dec 2009

    • DigitalSpread Communications

      Jul 2011 - now
      Management Consultant

      Currently Consulting e-con Systems for Digital Marketing. Founder - DigitalSpread Communications. DigitalSpread is the Virtual Marketing Department for your Business. SEO, Social Media, AdWords-PPC, MARCOM & more ; Need marketing help? Look no further. Get the Wings for Ur Brand ;-)

    • E-con Systems

      Jul 2015 - now

      • Director - Marketing

        Mar 2022 - now

      • Product Marketing Manager

        Jul 2015 - Mar 2022

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Suganthi Sugumaran
      Expert Session at DakshinaChitra's Craft Seminar (Digital Marketing) DakshinaChitra Nov 2018 At DakshinaChitra's Craft Seminar, took a session on how digital marketing can help Craftsman (Pan India) brand themselves, promote their handicrafts & eventually make it profitable.
    • Awarded to Suganthi Sugumaran
      Invited Guest Speaker at First ever Google Day Conference organized by Google Business Group in Chennai - Nov 2013 Was one of the guest speakers at the annual Google Conference - Google Day (gdayx chennai). Addressed the audience on "Understanding Paid Search & Organic Search Landscape"
    • Awarded to Suganthi Sugumaran
      Guest Speaker at Chennai Social Media Club Meeting - Aug 2011 Was one of the speakers at the Chennai Social Media Club meeting. Gave a presentation on ABC's of Social Media