Lan Dang

Lan Dang

Account Manager

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  • Timeline

  • About me

    Communications and External Affairs Manager, bp

  • Education

    • L’Universites Libre Bruxelles, Belgium

      2009 - 2011
      Master of Business Administration (MBA) Marketing Honour
    • Institute for international relations

      2000 - 2004
      Bachelor’s Degree International Economics Honour
  • Experience

    • T&A Vietnam (Marketing and Communications Agency)

      Jul 2004 - Dec 2005
      Account Manager

      • Handled key clients in banking and finance sector such as Visa International Asia Pacific, Standard Chartered Bank.• Corporate branding activation campaign • Organized commercial events in Hanoi for luxury brands Cartier and Louis Vuitton.• Managed media and communication programmes in cooperation with over publications and TV stations nationwide;• Organized communication campaigns for the Redevelopment Project of National Pediatrics Hospital, Seeing is Believing – Bring Back Vision programme run by Fred Hollows Foundation;• Organized press conferences, media interviews, writing press release and develop communication materials. Show less

    • Embassy of Israel

      Jan 2006 - Apr 2008
      Culture and International Cooperation Officer

      • Coordinator for 11- month agricultural training programme in Israel for selected Vietnamese students.• Coordinator for training courses in telecom, agriculture, education, public health jointly organized with local partners. Key counterparts were Ministry of Education and Training, Ministry of Agriculture and Rural Development, Ministry of Health and provincial authorities• Coordinator for Israeli Ministry of Foreign Affairs’ Scholarship programme (MASHAV): networking, promoting scholarship and communication, negotiation, budget management, programme advocacy, liaison with local and international partners including Unicef, Unesco, IOM, WHO• Organizing cultural events (concerts, exhibitions, film festivals). • Embassy’s website administration. • Coordinator for Israel graduates alumni Shalom Club. Show less

    • Embassy of Denmark Hanoi

      Apr 2008 - Apr 2013
      Manager, Cultural Development program and Press

      • Branding activity to promote Denmark in Viet Nam through trade, arts and culture. • Managed the Vietnam – Denmark Cooperation Programme in Culture in areas of arts education, cultural policy dialogue, contemporary arts, music industry, arts at grassroot level and arts in public places. Programme inception, appraisal, implementation, monitoring and evaluation, financial management. • Program conceptualization and appraisal, budget planning, monitoring and evaluation • Coordinated with variety of stakeholders such as Ministry of Culture, Sport and Tourism, Ministry of Education and Training, Kim Dong Publishing House, artist groups and other professional associations. • Coordinator for cultural initiatives with EU Delegation and other Embassies. • In charge of press and communication for the Embassy, organizing press conferences, press interviews, writing speeches and press releases, website and Facebook management. Arranged various media visits to Denmark for 10 local reporters (focused on business, diplomatic relations and climate change). • Provided communication services for Danish companies who are operating in Vietnam.• Organized cultural and public affair events during Denmark's Queen Margrethe II visit to Vietnam in 2010 and Crown Prince Frederick of Denmark’s visit in 2012. Show less

    • British Council

      Jul 2013 - Mar 2016
      Creative economy Project manager

      • Manager of British Council Vietnam Creative Economy project, including project design, identifying suitable partners, budget planning and monitoring, promotional material, logistics management, maintenance of financial records and project evaluations. • Developed new partnership and look for sponsors and funding opportunities for project's activities. Coordinated with corporate partners to deliver sponsorship agreement, i.e. HSBC, Vietnam Airlines, Diageo. Secured sponsorship with Vietnam Airlines. • Coordinated with variety of stakeholders such as Ministry of Culture, Sport and Tourism, Ministry of Trade and Industry, Ministry of Planning and Investment and other local creative and business communities. • Facilitated the communication work: develop communication plan, press release, media interviews, write blogs, speeches and reports, produce content for Twitter, Facebook and website. • Developed and maintained network of 400 creative entrepreneurs in Vietnam. • On behalf of British Council, attended and spoke at a range of Creative Economy events to ensure continued visibility and interest of British Council in Vietnam • Organised cultural activities to showcase the best of UK contemporary arts. • Key initiatives: Business training for more than 200 local entrepreneurs, support craft businesses in business development and design, facilitated the Vice Minister of Culture's visit to the UK in 2013, Shakespeare Lives in Photography Exhibition. Show less

    • MVV Group - T&A Company (Marketing and Communications Agency)

      Apr 2016 - Jul 2016
      Group Account Manager

      • Manage clients including MobiFone, AIA Vietnam, Vingroup (Vinhome Metropolies real estate project). • Develop communications/marketing activities. Develop and design key visuals, leaflets, banners etc,. • Write speeches, exclusive interviews, press release and other materials. • Develop relationship with key media in cultural and education, telecommunication and real estate sector. Media pitching, story development and media booking. • Client management, day to day media consultancy. Creative concept development• Event management • Crisis management. Develop crisis management plan. Show less

    • United Nations Entity for Women Empowerment and Gender Equality

      Jul 2016 - Oct 2016
      Communications Consultant

      • Maintain visibility of UN Women’s work to support gender equality and women’s empowerment and its impact. • Develop branding activation campaign and media content • Develop UN Women’s key advocacy messages on gender equality and women’s empowerment widely disseminated through multiple communication channels.• Manage UN Women’s website and Facebook • Work with UN Women programme team to design and implement the communications plan for Drought Response, Ending violence for Women activities• Develop communication materials, i.e. press release, photos stories. Handle media enquiries and facilitate media interviews. • Visit to the project sites and write human interest stories • Coordinate with Head Quarter and regional communications team to promote international campaigns in Vietnam. Show less

    • Hanoi Grapevine and Module 7, Interior Design House, British Council

      Dec 2016 - May 2017
      Communications, Partnership and Marketing consultant

      • Advised on strategic communication; business and partnership development and crisis management;• Developed communication materials (press releases, stories and pictures etc.) and handled media enquiries and facilitate media interviews; and• Conducted a survey on the creative industry in Vietnam.

    • GIZ Vietnam, Energy Support Programme

      Jun 2017 - Sept 2019
      Senior Project Officer - PR and Communications

      • Developing communication strategy and implementation plan for the GIZ’s Energy Support Programme;• Drafting communication materials with technical details for the overall programme and component activities; • Developing internal programme standards and quality assurance for GIZ branding; • Selection of and quality control on external vendors, including those of graphic designers, printing companies, and material suppliers;• Managing the Programme’s website and social media page; and• Organizing educational campaigns and events to raise awareness on renewable energy and energy efficiency. Show less

    • AES Vietnam

      Sept 2019 - Jun 2024
      Stakeholder manager
    • Bp

      Oct 2023 - now
      Communications and External Affairs Manager
  • Licenses & Certifications

  • Volunteer Experience

    • Manager, Creative Business Cup in Viet Nam

      Issued by Creative Business Cup on Jun 2016
      Creative Business CupAssociated with Lan Dang