Nilanjan Dey

Experience

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  Foiwe Info Global Solutions

  Jan 2017 - Jan 2018

  Intern

  data analysis and content management

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  Accenture

  Jan 2019 - Jan 2022

  As a Data Analyst at Accenture, I leverage advanced analytics, machine learning, and data visualization techniques to drive business insights and enhance decision-making processes for high-profile clients.Advanced Analytics: Applied machine learning algorithms and complex statistical models to improve decision-making processes for clients like Barclays and American Express, resulting in a 15% boost in operational efficiency and financial decision accuracy.Performance Metrics Development: Developed and implemented a comprehensive suite of performance metrics using BI tools and advanced data visualization techniques for Deutsche Bank, increasing forecast accuracy by 14% and improving operational report usability.Natural Language Processing (NLP): Created NLP models to analyze customer feedback and social media data for American Express, extracting actionable insights that informed customer engagement strategies and product development.Predictive Modeling: Designed and deployed predictive models to forecast sales, customer churn, and market trends for clients such as Barclays and Deutsche Bank, aiding in proactive decision-making and strategic planning. Meno dettagli Data Integration and Management: Led data integration initiatives to aggregate and manage large datasets from multiple sources for Barclays and American Express, ensuring data quality and accessibility for analytics and reporting.Automated Reporting: Developed automated reporting solutions to provide real-time business insights for Deutsche Bank, reducing reporting time by 30% and enabling quicker response to market changes.Customer Behavior Analysis: Conducted in-depth analysis of customer transaction data to identify spending patterns and preferences for American Express, driving targeted marketing campaigns and personalized product offerings.Customer Segmentation: Utilized clustering algorithms for customer segmentation, aiding in the development of customized financial products and enhancing customer satisfaction for Barclays.Customer Lifetime Value (CLV) Prediction: Developed CLV prediction models to identify high-value customers for American Express, informing retention strategies and optimizing marketing efforts.Market Basket Analysis: Performed market basket analysis to uncover product associations and cross-selling opportunities for Deutsche Bank, increasing sales and customer engagement.Business Intelligence Solutions: Implemented comprehensive BI solutions using Power BI and Python for Deutsche Bank, introducing and maintaining critical dashboards for data visualization and analytics.Credit Scoring Model Development: Created logistic regression-based credit scoring models for Barclays, improving loan approval rates by 24% and reducing default rates by 19%, refining risk assessment and lending practices. Meno dettagli

  • Application Data Analyst

    Nov 2021 - Jan 2022

  • Data Analyst

    Jan 2019 - Nov 2021
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  NHS

  Mar 2023 - Jan 2024

  GPA

  At the NHS, my role centers around analysing a wide range of data pertinent to General Practitioners. This includes performance analysis using Python and Exploratory Data Analysis (EDA) methodologies, visualising this performance for insights. I am also involved in conducting various audits. A key project has been developing a machine learning model for churn management, derived from review data. Additionally, I handle survey and feedback analysis, utilising Python for in-depth analysis and creating word clouds for each survey. The results are visualised and compiled into comprehensive reports for senior management and CQC. Meno dettagli

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  Dentsu

  Jan 2024 - Jan 2024

  Data Specialist
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  Hastings Direct

  Jan 2024 - now

  Commercial Analyst