Jan Matějíček

Experience

• 

  Hyundai Motor Czech s.r.o.

  Aug 2011 - Feb 2012

  CRM support

  Interfaces beetween systems, data quality management, target segmentation and campaign administration.

• 

  Innocean Worldwide Europe

  Mar 2012 - Mar 2016

  - Leader of Digital and CRM activities- responsibility for CRM strategy and management, system infrastructure, Siebel development, data flow designer, data quality management, lead management and lead generation, direct campaigns, new business opportunities + new system development- Management and execution of the loyalty program for employees and partners, development, content management, communication, reporting- hyundai.cz: management of transferring all web systems to new digital agency, coordinating workflow of 3 agencies Show less - hyundai.cz: responsibility for development, performance and premium-appearance-focused optimization. New web development, transfer to responsive design. Content management, monitoring and reporting of performance, budget. Support for dealer’s web content on daily basis.- Digital assets preparation for client and dealer site (regular monitoring of implementation) and feedback collection, cooperation with sales and aftersales team - responsibility for CRM system infrastructure, segmentation, data quality improving, implementation of direct campaigns, lead generation- responsibility for the loyalty program for employees and partners, development, content management, communication, reporting Show less

  • Digital/CRM Account Manager (Hyundai Motor Czech)

    Jan 2016 - Mar 2016

  • Project manager Digital and CRM

    Mar 2012 - Dec 2015
• 

  Fallon Prague

  Apr 2016 - May 2017

  Digital/CRM Account Manager (ŠKODA AUTO international marketing)

  - International project leader, responsible for budget, timing and project delivery- CRM consultant, data collection, campaign calendar and management for HQ and markets- Digital – after launch support for online platforms, digital assets production, content development and management- Social media – Monte Carlo Range campaign – social strategy, content management, community management, media support management, reporting- fallon.cz - responsible for content management, administration additional development. monitoring and reporting of performance, budget Show less

• 

  Fortuna Entertainment Group

  Dec 2017 - Sept 2022

  • Group Marketing Operations Team Leader

    Apr 2019 - Sept 2022

  • Group CRM Operations Specialist

    Dec 2017 - Mar 2019
• 

  Sambla

  Sept 2022 - Jul 2024

  Head of Marketing Automation
• 

  Evoke

  Aug 2024 - now

  Head of MarTech & Ops