Rajesh Kumar

Experience

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  Eco Biz Object

  Jun 2015 - Nov 2015

  Freelance Graphic Designer

  Developed business collateral including sell sheets, catalogs, brochures, posters, advertisements, and web assets.Conceptualized new designs for marketing material and adsCreated logo for their new brand rugs

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  Parisvally FZC

  Dec 2015 - Sept 2019

  Creative Graphic Designer / NPD

  Present concepts & ideas to the Brand Managers & Board of Directors about NEW PRODUCT DEVELOPMENT for Own Brand & Private Labelling.Conceptualization and designing of perfume bottles and box for French type perfumes. Packaging includes the concept development of packaging, product name, Brand name, Dieline and the legal description of the product.Coordinating with the printing press suppliers in choosing the special coated printing boards in an optimum budget.Verification and cross-checking of Proofs obtained from suppliers are in compliance with the desired standards and take immediate action in case of any discrepancies.Collaborating with marketing team members and designers to ensure packaging meets branding goalsAnalyzing market trends, customer needs and product details to conceptualize effective package designsMeeting with suppliers and consumer groups to come up with ideasPhoto-shoot and retouching of perfume bottles, packaging and perfume related accessories for advertisements and promotions.Using software and design programs such as Adobe Creative Suite, 3D software programs and photography to bring packaging concepts to life. Show less

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  Freelancer.com

  Dec 2019 - Apr 2021

  Product Developer / product designer

  Possessing strong interpersonal skills in order to work effectively with business employees to create cost-effective packaging solutions.Guiding the design process from beginning to end. They conceptualize, design and execute a prototype for attention-grabbing packaging materials, using design elements such as shape, color, graphics and typography to create packaging that is functional and appealing to customers.Ensuring packaging designs accurately represent the company’s brand and ethos. Selecting functional ideas and creating packaging mock-ups.Completing final mock-up designs using computer modeling software. Presenting final designs to stakeholders and company Directors.Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.Stay up to date with the latest social media best practices and technologies. Collaborate with Marketing, Sales and Product Development teams. Hire and train others in the team Show less

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  AST Perfumes

  Apr 2021 - Oct 2023

  New Product Development

  Submitting budget sheet for new product developments for french and oriental products in mid market and niche market .Developing new brands as per product standards. Presenting concept for new product development.Liasing with suppliers such as bottle, cap, box, fragrance, pump and collars. Collecting appropriate samples from each supplier and evaluate the quality and interacting with production team to ensure all the samples are as per industry standards.Evaluating the fragrance and make report about the fragrance long lasting, sillage, etcHandling complete project management and reporting the updates to the board of directors from scratch to the dot.Meeting with sales and marketing team for each and every product development to know the current market trends and also fast running products in both local and international brands.Develops new products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.Determines customers' needs and desires by specifying the research needed to obtain market information.Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.Assesses market competition by comparing the company's product to competitors' products.Provides source data for product line communications by defining product marketing communication objectives.Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.Working knowledge of specialty multi, prestige and luxury brand. Maintain Social media pages and website regularly Show less

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  Trendz Packaging Solutions

  Nov 2023 - now

  New Product Development Executive

  Complete NPD from brief to launch including: thorough research and development, quality assurance, procurement, costing, labelling/artwork, copy creation, global registration, compliance and crucial CPA management.Conceptualize and pitched product ideas focusing on story, ingredients, texture and delivery, and performance with a point of difference from competitionDevelops new products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.Manage the product development process with supplier in a timely manner (R&D, stability, compatibility, formula, shade, fragrance, packaging, artwork design).Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.Coordinate product deliveries and timelines with the design Head. Encourage innovation and ideation on new products in line with existing portfolio. Show less