Rafiq Younes

Experience

• 

  Hussein Bakry Gazzaz & Co

  Mar 1997 - Dec 1999

  * Monitor, measure and manage brand equity and strength for Christian Dior , Majorca brands * Conduct brand research* Increase brand awareness and value in new markets* Maintain brand identity consistency* Work closely with agencies and vendors * implementing brand guidelines and developing strategies for the implementation*Help determine identities for new brands ( STP )-segments , targeting and positioning * Anticipate and accommodate emerging brand strategy and identity needs * Develop, implement and measure an annual brand plan Show less * Monitor, measure and manage brand equity and strength for Christian Dior , Majorca brands * Conduct brand research* Increase brand awareness and value in new markets* Maintain brand identity consistency* Work closely with agencies and vendors * implementing brand guidelines and developing strategies for the implementation*Help determine identities for new brands ( STP )-segments , targeting and positioning * Anticipate and accommodate emerging brand strategy and identity needs * Develop, implement and measure an annual brand plan Show less

  • Brand manager

    Aug 1997 - Dec 1999

  • brand manager

    Mar 1997 - May 1999
• 

  Bakhashwain co . ltd.

  Aug 1999 - Aug 2003

  Brand manager

  managing licensee relations for the brand assignment including strategic planning, day-to-day communication, creative approvals and routine business reviews working on one of the best known brands in the category.• responsible for the overall Brand plans to include the brand strategy, objectives, and targets for this retail partner.• own the execution along with the Brand Management Team and Brand Director. The primary function includes short and long term strategy to differentiate and build consumer loyalty while driving sales and penetration. • responsible for both analytic and strategic planning, leading cross-functional teams and outside agencies to develop and execute programs, packaging launches and product innovations. • responsible for engaging and alignment with Senior Management in Merchandising, Marketing, and Consumer Insights across Operating Companies to assure that brand plans are communicated and executed.• Manages agency relationships and leads the preparation for internal and external brand presentations.• Develops and implements an integrated brand image and message throughout all advertising, packaging and promotional efforts.• Evaluates creative, ensuring the most motivating messaging reaches target consumers.• Develops effective and efficient media plans with agency to reach target consumers Show less

• 

  Aldahan co

  Aug 2003 - now

  Brand manager

  managing licensee relations for the brand assignment including strategic planning, day-to-day communication, creative approvals and routine business reviews working on one of the best known brands in the category.• responsible for the overall Brand plans to include the brand strategy, objectives, and targets for this retail partner.• own the execution along with the Brand Management Team and Brand Director. The primary function includes short and long term strategy to differentiate and build consumer loyalty while driving sales and penetration. • responsible for both analytic and strategic planning, leading cross-functional teams and outside agencies to develop and execute programs, packaging launches and product innovations. • responsible for engaging and alignment with Senior Management in Merchandising, Marketing, and Consumer Insights across Operating Companies to assure that brand plans are communicated and executed.• Manages agency relationships and leads the preparation for internal and external brand presentations.• Develops and implements an integrated brand image and message throughout all advertising, packaging and promotional efforts.• Evaluates creative, ensuring the most motivating messaging reaches target consumers.• Develops effective and efficient media plans with agency to reach target consumers Show less