Anshuman Yadav

Experience

• 

  Reckitt

  Apr 2011 - Jun 2011

  Summer Intern
• 

  Lodha

  Apr 2012 - Apr 2013

  Associate General Manager
• 

  Karvy Financial Services Limited

  Jan 2014 - Dec 2016

  Led cross-functional teams in executing impactful direct-to-consumer campaigns across multiple Indian cities. Developed processes, product, and pricing strategies based on market research, contributing to substantial cost savings and increase in the retail loan book size in Tier-1 and Tier-2 cities.

  • Head: Marketing & PR

    May 2015 - Dec 2016

  • Marketing Manager

    Jan 2014 - May 2015
• 

  Standard Chartered

  Dec 2016 - Jun 2018

  Associate Director- Sales and Marketing

  Guided transformative initiatives within the sales and marketing strategy team, focusing on enhancing operational efficiency and driving revenue. Led various teams to implement a digital lending platform, reducing loan processing time, and to analyze markets and strategize campaigns, optimizing efficiency and reducing acquisition costs for retail loan products.

• 

  Altido Marketing Lab

  Jun 2018 - Jul 2020

  Co-Founder and Partner

  Founded a company dedicated to empowering small and medium enterprises (SMEs), the driving force behind the Indian economy, to expand their business footprint in new markets. Pioneered initiatives that propelled SMEs to unprecedented growth, utilizing data-driven methodologies to secure investments, broaden clientele, and establish new revenue streams.

• 

  PAR Technology

  Jul 2021 - now

  Led impactful initiatives in financial, marketing, customer success, product, and sales operations, securing major clients and driving significant enterprise deals. Overhauled pricing models, introduced strategic plans, and executed large-scale process improvements, resulting in substantial revenue growth and cost savings.

  • Director- Strategic Finance | M&A

    Feb 2024 - now

  • Director- Business Strategy & Operations | BizOps

    Feb 2022 - Feb 2024

  • General Development Leader | Rotations in Sales Operations, Finance, and Analytics

    Jul 2021 - Feb 2022