Gaia Pempinello

Experience

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  Retail Fashion

  Jan 2000 - Jun 2009

  Retail Assistant

  Hands-on management and customer service experience in a specialist fashion store selling leading brands (Prada, Just Cavalli, Paolo Casalini, CustoBarcelona, Clips).

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  ZEIS EXCELSA SPA

  Sept 2006 - Dec 2006

  Zeis Office –footwear and clothing

  Sales assistant in retail: showroom organization, customer interaction, and trade show preparation

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  Danone Nutricia Early Life Nutrition

  Apr 2011 - Feb 2014

  MISSION: LAUNCH A PRODUCT LINE TO STRETCH THE TARGET Developed a toddler’s line (from the concept) gathering multiple departments (R&D, trade mktg, legal, medical, quality, supply chain) and managing creative agencies for packaging, marketing activities and digital contents. Leaded pack change process for all category (130 sku’s) aimed at improving consumption experience and on-shelf visibility. Revisited size & price strategy, business review, internal data, consumer profile, P&L. Launched the new toddler’s line: 400 incremental tons, 10 €K revenues, managed external suppliers, negotiating timeline and coordinating the work of other teams, built category packaging architecture guidelines, organized with PR department events in 7 Italian cities with 700 mums (40k FB) Show less

  • Junior Brand Manager

    Jan 2013 - Feb 2014

  • Junior Brand Manager

    May 2012 - Dec 2012

  • Senior Assistant Brand Manager

    Apr 2011 - May 2012
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  Ferrero

  Mar 2014 - now

  GLOBAL DIGITAL OOH STRATEGY MISSION:Developing the digital strategy, coordinating the implementation at local level, supporting local initiatives to be in line with central guidelines, creating synergies and efficiencies among countries, new website launch (roll out in 12 countries), social media campaigns, influencers activations in 5 countries, shooting productions for new contents ( videos, visuals, image), materials developments.Managing creative and technical agencies.Working with several functions: marketing , trade marketing , sales , legal, media, IT, PR, e-commerce. Show less MISSION: GENERATE AWARENESS AND TRIALS OF KINDER AND ROCHER IN B2B (UK, FRANCE, ITALY, USA, CANADA, RUSSIA)Developed new formats by coordinating countries teams and leading the coherency between the global strategy and the local implementation. Worked on B2B website from concept to implementation managing agencies. Tested the new Kinder pick & mix format in UK: 77 €k revenues FY (European best practice), increased the range and the efficiency of kinder minis project in France: 2.7 €Mio revenues, launched Rocher flow pack in UK: 200 €k revenues FY, new B2B website launched in 7 countries (UK, France, Australia, Italy, Canada, USA, Russia) Show less

  • Global Digital Communication

    Jun 2022 - now

  • Business Development

    Jan 2018 - Jan 2024

  • Nutella Store Development Project Manager

    Nov 2015 - Dec 2017

  • Global Brand Manager B2B

    Mar 2014 - Oct 2015
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  Aperinetwork

  Jul 2015 - now

  Head of Events

  ORGANIZER OF EVENTS BUILDING A PREMIUM EXPERIENCE Owner and CEO of Events Brand: Premium afterwork events concept.Creating events experience involving the middle business class of Luxembourg. Perseverant in searching exclusive locations, establishing solid relationship with partners and sponsors, scouting different artists, looking for surprising people and make them spend joyful moments. Managing communication and social media (FB 6K Followers), Connecting people.Key numbers: 20 events for year. Target: 25-40 y. young professional. Attendants reach: 600-1k people at event.• Sponsors: Diageo, Moet&Chandon, Pernod Ricard, Campari, Martini, Peroni, Heineken, La petite reserve beer, Amaro Lucano, Cooper gin, Stoli Vodka, Cenote Tequila, Mercedes, Mini Cooper, Konplott jewelry, Smets (luxury pluri brands) and Boggi clothes, Mac make up, real estate etc). • Performers: Live bands (Jazz, blues, rock, piano bar), music and dancers show, tasting, mixologist, photography exhibition, live painting etcEvents on request: Mercedes temporary store opening, 45 years bday of Concorde mall, Aperol 100 years official party in Luxembourg, Polo Club Luxembourg opening party. “Luxembourg night life award 2017” for the best event of year. Show less

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  TEDxLuxembourgCity

  Aug 2019 - May 2020

  Sponsorship