Yee Yee Win

Experience

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  Kotra Pharma (M) Sdn Bhd

  Jan 2010 - Mar 2013

   Brand Management and developing marketing strategies to build them. Responsible for new products launching in different areas. Planning and design promotional material/tools to support the sales & marketing objectives with cost effectiveness. Develop strategy and appropriate media plans to periodically review the success of the inputs. Joint field work with the field staffs to develop the territories and to understand market dynamics and demand, identifying market opportunities for brand building. Handling Doctor interactions/CMEs. Monitor campaigns for sales promotion. Train, motivate and guide the field force to ensure the continuous growth of the brand. Sending regular motivational circulars to the field staff & business partners. Coordinate with distribution department for allocation of products. Managing A&P budget spending Managing procurement process (stockholding and ordering), product registration. Managing and maintain good relationship with customers and media partners. Mostrar menos  Planning and developing the marketing strategy for ethical products. Yearly budgeting and quarterly sales and marketing management. Organize exhibitions, launching new products and promotional campaign Carrying out brand building activities like advertisement, promotion campaign and scheme Training and supporting field personnel, enhancing customer relationships. Analyzing market trends and creating winning strategies Preparing POP materials, product training & new induction (module preparation) Mostrar menos

  • Product Manager

    Sept 2011 - Mar 2013

  • Product Executive

    Jan 2010 - Sept 2011
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  OMRON Healthcare, Inc.

  Jan 2013 - Mar 2017

  Marketing Manager

   Fully involved at the set up phase and management of Representative office for Myanmar. Fully involved in managing market mapping with the distribution management system for the whole country and collaboration with other departments and reporting issues and market feedbacks to HQ offices. Develop country marketing plans to achieve long-term strategies in which include new product development, brand communication strategy to trade and consumer (Media plan, Digital marketing and PR), category development, channel development, insight of local market environment in order to increase market share targets. Initiate plan, negotiate and control in- market sales and (trade) marketing activities of the designated responsibility or accounts, including launch of new products in close co-operation with the regional marketing department. Plan and develop product portfolio and pricing structure in each channel. Liaise and work with distributor’s team to make (trade & consumer) promotion campaigns and branding activities. Manage budget (A&P - ATL and BTL and Office expenses) and marketing agencies (local and international) in line with regional compliance. Design, negotiate and maintain control under the investment of the Promotional fund, analyzing the results of the main activities. Conducting product training to sales team from distributors and partners, key customers (e.g city mart, capital hypermarket). Mostrar menos

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  Samsung Electronics

  Jan 2017 - now

  Retail Marketing and Operation Manager

  - Manage 800++ field force for mobile and consumer electronic division.- Manage retail shops and brand store for Promoter Allocation, Floor Sales Man, Target Setting, Brand Shop Experience Stores and Daily Sell Out. - Co-operate with cross functional teams (Channel and Product team) to discuss about promotion campaign, target plan, budgeting and special incentive programs for sales force .- Monitor monthly promotion campaign effectiveness and communicate with all sales force to achieve the target. - Market analysis regularly for competitor’s brand market share compared with our brand positioning and market sensing. - Analysis of store traffic and conversion rate to check promotion effectiveness in different areas. - Conduct the survey quarterly for retail mapping and branding mapping to know our brand positioning in the mobile market. - Frequently market visit to key areas to more understanding the trends for both market and consumers, to check branding status for promotion campaign. - Conduct sales force manpower planning annually, monthly and quarterly by selecting potentials shops according to shop performance and to ensure that all operations are execute well according to retail guideline .- Regularly analysis the KPI achievement and take promptly feedback from relevant parties the root cause in order to execute the improvement plans and strategies. Promptly take action to ensure the best performance of field force manpower.- Build good relationship with distributors, dealers and partners towards win win business.- Provide and summarize necessary reports and analysis related to field sales performance, ROI status , budgeting update, monthly target vs achievement status. Mostrar menos