Claire Ellison

Experience

• 

  L'Oreal New Zealand

  Jan 2002 - Aug 2005

  The L’Oreal Consumer Products Division markets the following brands: L’Oreal Paris Cosmetics, L’Oreal Paris Skincare, Maybelline and Garnier. My main duties and responsibilities were: NZ brand management of L’Oreal Paris Cosmetics, inclusive of:­ Developing the marketing plan in line with 3 Year Budget ­ Sales forecasting ­ Sole responsibility of budgeting­ Pricing and profit forecasting­ Month by month implementation of current marketing plan­ Align media with marketing mix and planning­ Monitoring monthly turnover in line with trend and budget International liaison with Zone Director in Paris to coordinate successful implementation of international launches within the New Zealand market. Show less

  • Product Manager - Consumer Products Division

    Jul 2004 - Aug 2005

  • Regional Sales Manager - Luxury Products Division

    Feb 2004 - Jun 2004

  • Assistant Product Manager - Luxury Products Division

    Jan 2002 - Jan 2004
• 

  Cadbury Confectionery Ltd

  Aug 2005 - May 2008

  Primary responsibility is about new product development and brand development of key existing brands in the portfolio. My main duties and responsibilities in conjunction with the Marketing manager were: Strategic Planning & Execution: Marketing Planning- Vision and Strategy, Marketing Plans, Fact Base development & Setting Contract Volume Financial Planning- Set & Manage DMI Budget, Pricing & Costing recommendation, Competitive Commercial Analysis- Value Optimisation – on-going review of COG to enhance overall margin agenda Consumer Communication: Advertising Strategy- Brand Positioning & Objective Setting/ Brand Health Management Show less This role’s primary responsibility was for product & brand development of key brands leveraging critical seasonal events during the year. My main duties and responsibilities in conjunction with the Marketing manager were: Strategic Planning & Execution: Marketing Planning Financial Planning Value optimisation – on-going review of COG to enhance overall margin agenda Consumer Communication: Advertising Strategy- Brand positioning & objective setting/ brand health management- Critical element of my role was being Project Leader and the Brand Manager between the General Manager and the Factory output teams. It was crucial execution/ critical path management, with regular reviews and interface with key stakeholder relationships, completed with thorough Product quality reviews & post analysis and review for both sales and marketing effectiveness. Show less

  • Category Manager Giving and Sharing

    Jan 2007 - May 2008

  • Brand Manager - Seasonal

    Aug 2005 - Jan 2007
• 

  Estee Lauder

  Jun 2008 - Aug 2009

  Marketing Manager

  The Estee Lauder brand is one of the leading Luxury cosmetic brands in the NZ market. This position was a direct report to the Brand General Manager for Estee Lauder New Zealand Affiliate, with two direct reports, a Marketing Assistant and PR and Events Manager.My principle objective was primary accountability for developing and implementing Marketing Objectives, plans, programmes for Estee Lauder brand products. This included brand positioning, product selections, promotions, visual merchandising, advertising, media planning and event planning nationwide. Developing co-operative marketing plans with retail partners, field and sales staff and evaluating results to report back to the General Manager and international zone directors based in both Hong Kong and New York. I attended international conferences and business meetings as part of my role. Show less

• 

  EYeka

  Jan 2015 - now

  Project Manager Australia & NZ
• 

  Blue Duck Creative New Zealand

  Jul 2015 - now

  Partner

  I am a fully integrated brand specialist with senior brand management and marketing and sales experience, spanning over 20 years. With an ability to help businesses truly understand and define their business challenge, to translate this into an effective mix of marketing and design solutions that are commercially viable. https://www.blueduckcreative.co.nz/

• 

  The Department of Marketing Ltd - (The Dept.)

  Jul 2015 - now

  Director of Marketing Solutions

  http://www.thedepartment.co.nz/ With a career established around brand management, strategic & marketing management and Innovation. I have worked across NZ and Australia markets and with multi–national relationships across Europe, UK and Australia. I have brand and marketing experience from Luxury cosmetics, FMCG brands both in Health & Beauty, Confectionery and across a range of routes to market of Grocery, Pharmacy, Convenience and Exclusive distribution within both Australia and NZ.