Gaby Fonseca

Experience

• 

  AWCI Corp.

  Jul 1999 - Dec 2007

  Director of Sales, Marketing and Operations

  • Responsible for maintaining efficiency and profitability by managing day-to-day operations for four boutique hotels in Puerto Rico while supervising 15 direct reports in different departments• Responsible for training new employees as well as scheduling all site inspections, meetings, operations, and team improvement activities for the entire team• Work cross functionally as an operations manager for special events along with developing logistic production guidelines, layouts, street closure permits, and labor schedules to produce successful and environmentally responsible events Show less

• 

  MBTI Business Training Institute

  Aug 2004 - Jul 2006

  Professor of Travel, Tourism, And Hospitality

  - Instructed students in the various areas of travel, tourism, and hospitality - Taught hospitality courses, developed food and beverage events for educational purposes- Offered service to the university, community and hospitality industry.

• 

  Red Lion Sacramento at Arden Village

  Nov 2007 - Jul 2010

  Sales & Catering / Event Manager

  • Responsible for the sales, planning, organization, production, and execution of events of all market segments for organizations or companies with individual budgets exceeding $100k • Build and maintain relationships with clients, vendors, and staff and resolving programs and production issues to make sure each event is efficient and effective as well as providing the highest possible profit margin • Interact with guests, the public, vendors, and other staff to promote and create a positive guest experience, ensure a safe and secure event environment, and resolve guest and event issues as they arise Show less

• 

  Marriott International

  Jul 2010 - Nov 2021

  • Drive revenue for the JW Marriott San Francisco Union Square and the San Francisco Marriott Union Square by proactively soliciting new business from small business accounts, sourcing new accounts, identifying new targets, and re-soliciting past business leads.• Partner with account leaders to pull through business from deployed customer accounts focusing to maximize business within the represented market place. Provides property support by coordinating and executing property internal mining efforts at assigned hotels.• Conducts virtual or customer facing sales activities on behalf of the hotels in partnership. (e.g., lunch and learns, social hours, company of the month activities, local industry events, Convention and Visitors Bureau (CVB) Activities, etc.). 916-738-9186gaby.fonseca@marriott.com Show less • Drive revenue for the JW Marriott San Francisco Union Square and the San Francisco Marriott Union Square by proactively soliciting new business from small business accounts, sourcing new accounts, identifying new targets, and re-soliciting past business leads.• Partner with account leaders to pull through business from deployed customer accounts focusing to maximize business within the represented market place. Provides property support by coordinating and executing property internal mining efforts at assigned hotels.• Conducts virtual or customer facing sales activities on behalf of the hotels in partnership. (e.g., lunch and learns, social hours, company of the month activities, local industry events, Convention and Visitors Bureau (CVB) Activities, etc.).916-738-9186gaby.fonseca@marriott.com Show less • Partner with Area, Property and Sales Office associates to identify, recommend, pull-through, up-sell, and close business to achieve group revenue goals. Achieved 137% individual goal for 2019; 130% in 2018• Drive revenue from 85 local accounts (corporations, associations, education, SMERF) for Marriott International globally by proactively soliciting new business opportunities (i.e. meetings, events, conferences, general room block needs, social events, weddings, and corporate business transient) as well as sourcing new accounts, identifying new targets, and re-soliciting past business leads• Master prospector and data mining extraordinaire – gather key client data (e.g. customers’ goals, specific needs, key account info, etc.) in order to develop creative WOW site inspections, unique hotel presentations and marketing collateral to close deal• Generate maximum revenue using all sales methods including face-to-face appointments, cold-calling, site tours, territory prospecting, networking and online research • Create, implement, and follow-through of quarterly local marketing campaigns and group sales promotions (Q3 2019 sales promo resulted in a total of $4.9 million dollars closed)• Conducted 93 site inspections for potential business for Sacramento and Sheraton Grand Sacramento in 2019 and achieved conversion rate of 95% in definite booked business • Understanding of the overall market (e.g., competition, economic trends, seasonability, supply and demand, etc.) and implement appropriate sell• Provide expert knowledge on local destination (e.g., local attractions, events, etc.) • Effective handling and resolution of customer issues from sales processes• Implement the Sheraton Grand’s brand service strategy and applicable initiatives in all aspects of the sales process Show less • Generate over $3 million in guestroom, food, beverage, and rental revenues for seven consecutive years, exceeding established goals by 5% to 35% year-over-year by prospecting new business, executing contracts of 10 to 75 peak room nights for all segment markets with or without meeting needs• Handle all pre-planning, organization, BEO, on-site logistics, and execution of events while developing client relations, ensuring positive client satisfaction, and rebooking• Achieve highest banquet contribution per group room night (ROGR) in the sales team for three consecutive years: $75.93 (2015), $116.67 (2016), and $108.03 (2017) Show less

  • Sales Executive, San Francisco Downtown - Marriott International

    Sept 2020 - Nov 2021

  • Sales Executive, San Francisco Downtown - Marriott International

    Sept 2020 - Nov 2021

  • Destination Sales Executive

    Apr 2018 - Sept 2020

  • One-Call Sales Manager / Group Sales Manager

    Jul 2010 - Mar 2018
• 

  Starwood Hotels & Resorts Worldwide, Inc.

  Jul 2013 - Jul 2013

  Task Force Consultant; assistant DOSM

  Assistant to DOSM; Functions as the leader of the property's sales department for properties with bookings over 200 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives. Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Show less

• 

  City of Sacramento

  Nov 2021 - now

  Guest Services Manager / Events Services Supervisor