Roxanne Fisher

Experience

• 

  Chivas Brothers

  Jul 2006 - Aug 2007

  Editorial & Marketing Assistant
• 

  BBC Studios

  Aug 2007 - Jun 2010

  Working on the launch of a new BBC digital music platform. Main responsibilities included writing headlines, descriptions and biographies for audio and video, editing video performances and carrying out compliance checks for all content. One year contract working on Planet Earth. Responsibilities included copywriting and uploading content across the marketing site loveearth.com and liaising with contributors.

  • Editorial Assistant - Audio & Music

    Aug 2008 - Jun 2010

  • Editorial & Marketing Assistant - Planet Earth

    Aug 2007 - Aug 2008
• 

  TheFly.co.uk

  Oct 2008 - Mar 2010

  Reviewer - music and live events
• 

  BBC

  Mar 2009 - Mar 2012

  Runner on Later...with Jools Holland

  Show runner for live performances, hosting celebrity guests and performers and supporting directors and floor managers as needed.

• 

  BBC Studios

  Oct 2010 - Jul 2018

  Responsible for the content strategy across bbcgoodfood.com. Structured and managed a large content team and worked closely with product, dev, data and UX on new feature prioritisation and development. Implemented SEO best practices and acted as the editorial commercial lead. Increased commercial responsibility for bbcgoodfood.com, deputised in the editor’s absence and continued to run the health section - the sites largest vertical. Launched and ran BBC Good Food’s health vertical across digital and print. Started bi-annual healthy diet plan, building a database from scratch to 500k with excellent engagement rates. Formed cross-content partnerships with leading authorities in health such as Public Health England, Diabetes UK and The London Marathon. Writer and Sub Editor at bbcgoodfood.com. Responsible for compliance and fact checking all new content as well as writing content for all site verticals. Copy writing and management of social media channels, newsletter databases and sends, monthly recipe uploads and competitions.

  • Editor bbcgoodfood.com

    Jan 2016 - Jul 2018

  • Deputy Editor - bbcgoodfood.com

    Sept 2015 - Dec 2016

  • Health editor - bbcgoodfood.com

    Jun 2013 - Sept 2015

  • Writer/Sub Editor - bbcgoodfood.com

    Jun 2011 - Jun 2013

  • Digital Assistant - bbcgoodfood.com

    Oct 2010 - Jun 2011
• 

  Immediate Media Co

  Jul 2018 - now

  Working closely with brand and central product, SEO, data, commerce and marketing teams in a matrix structure to embed generative AI into workflows and create frameworks, processes and playbooks that optimise content ROI across the heritage digital publishing portfolio. Constantly striving to ensure accessible and actionable data is at the heart of content strategy and that user needs are balanced with business objectives relating to SEO, commerce and commercial. Delivering on multi-format and platform ambitions that include video, podcast, voice, AI, social, CRM and subscription apps. Show less

  • Director of Digital Content Strategy

    Jan 2022 - now

  • Group digital strategist

    May 2021 - Jan 2022

  • Lead digital strategist - innovation

    Jul 2018 - May 2021