Ahmed Kassem

Experience

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  Sirdent

  May 2014 - Mar 2015

  Marketing Coordinator

  Manage corporate marketing and communications functions,Selected Accomplishments:• Overall responsibility for online, offline, brand management and corporate identity to raise brandawareness• Drive overall CRM and direct marketing.• Experiment with a variety of organic and paid acquisition channels – content creation, contentcuration, pay per click campaigns, event management, publicity, social media, lead generationcampaigns, copywriting, performance analysis, and much more• Develop and integrate content marketing strategies through Produce valuable and engagingcontent for the company website and blog that attracts and converts our target groups,contribute to social media engagement and brand awareness campaigns;• Determines annual and gross-profit plans by forecasting and developing annual sales quotas forregions; analyzing trends and results; establishing pricing strategies; recommending sellingprices; competition, initiating corrective actions.• Improves product marketability and profitability by researching, identifying, and capitalizing onmarket opportunities; coordinating new product development.• Devising strategies to drive online traffic and then Tracking conversion rates عرض أقل

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  UPLIFT16

  Oct 2016 - May 2021

  Marketing Supervisor

  Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.Selected Accomplishments:• Deliberate planning and goal setting• Development of brand awareness and Online reputation• Content management• Cultivation of lead sand sales• Administrate the creation and publishing of relevant, original, high-quality content.• Identify and improve organizational development aspects• Implement a content editorial calendar to manage content and plans ,timely marketing campaigns• Develop relevant content topics to reach the company’s target customers.• Manage all published content (images, video and written).• Conduct Online advocacy and open a stream for cross-promotions.• Develop and expand community and/or influencer outreach efforts.• Manage efforts in building Online reviews and reputation. Monitor Online reviews and respond to each review.• Analyze key metrics and tweak strategy as needed. عرض أقل

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  Oasis Clinics

  Jan 2019 - Apr 2020

  Marketing Supervisor

  Selected Accomplishments:• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.• Forecast and track marketing and sales trends, analyzing collected data.• Measure the effectiveness of marketing, advertising, and communications programs and Strategies.• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.• Make an outdoor research to identify the new clients and to make new fresh contacts of Clients who may be interested in our products• Direct trained survey interviewers عرض أقل

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  SOKNA

  May 2021 - May 2022

  Marketing Associate

  Supporting integrated marketing and communications across a variety of channels and vehicles–internal, external, PR, digital, social, web, etc.Creating and developing a marketing plan with high strategic objectives.Ideate, plan, and execute marketing experiments and initiatives to increase discoverability online andoffline.Managing the different types of agencies “Branding, advertising, social media”Review the deliverables of each agency and provide feedback based on our marketing goals.Overseeing branding, advertising, and promotional campaigns.Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisitionand authority. On the offline side:Acquiring new large accounts from different industries.Building referrals & prospecting potential clients.Setting meetings with corporate clients for presenting SOKNA products & services.Negotiating & preparing quotations for clients. عرض أقل

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  Alumil

  May 2022 - now

  Marketing Executive

  Handling all the Marketing activities in Egypt in coordination with HQ. Updates the social media corporate pages in alliance with HQ.Updates the web page of the company.Create and send newsletters.Communicates daily with the advertising companies that Alumil S.A. is working with, and coordinates the cooperation.Handle marketing leads to promote them to the sales team.Content writer for newspaper articles, press releases, interviews, newsletters, social media. Chooses the content depending on the target audience (commercial network, fabricator etc).Organizing and promoting of the company (through participation in conferences, presentations etc).Manages the printed advertising and promotional material.Reports, targeting and following up of the targets.Conducts market research.Promotes the participation of the company in corporate award ceremonies and other events.Takes part in conferences, events that promote Alumil S.A. عرض أقل