
Olena H.
Medical Sales Representative

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About me
Social Media Marketing & Web analytics
Education

National University
2013 - 2017Bachelor's degree Marketing
Experience

ALKALOID AD Skopje
Feb 2009 - May 2013Medical Sales RepresentativeIncreased brand awareness and products.

ITcity LLC
Sept 2009 - nowSocial Media Marketing SpecialistCreating a marketing strategy and promoting international B2B & B2C projects.Internet analytics. Studying the target audience.Creating a client portrait.Tracking and increasing website conversions. Setting up Google Analytics goals.Advertisement - Google Ads, Facebook and Instagram Ads, TikTok AdsWork in the markets of the European Union, United Kingdom, the US, Canada, Turkey, and Kazakhstan.Experience in a variety of business categoriesGhost-Produced Tracks (Djs)Industry - conveyor components, weldingBurmese catteryHalal TravelsOriental Sweet & etc. Show less

Zambon
May 2013 - May 2014Pharmaceutical Sales Representative
GROUPTRAVEL
Jan 2019 - Mar 2022International Travel ConsultantI created tours and travel packages. Worked with single clients and travel groups.Travel destinations: Egypt, Turkey, UAE, Europe (Czech Republic, Italy, Spain, Portugal, Poland), USA, Canada, Caribbean Islands.Creation of tours and travel packages.Counseling clients.Formation of groups of tourists.Hotel reservation.Order excursions.Order air tickets and ferry tickets.

IamGhostProducer
May 2020 - Feb 2022Web Analyst, Digital Marketing SpecialistTarget audience analysis.Created a client portrait.Analysis of Google Analytics indicators.Created of sales funnels.UX audit of website design.Made recommendations for improving website design to increase conversion.Audit the Google ADS advertising campaign. I solved the problem that drained the budget of more than three months and killed the conversion to zero.

Halal Holiday Check.com
Feb 2021 - Aug 2021Internet Marketing Analyst, Social Media SpecialistConducted an audit of the company's efforts to attract and retain clients as a whole.Created an algorithm and script for the call center team.Integrated chats and social networks with the call center.Participated in the creation of a script for a chatbot for social networks.Helped the social media manager to create a corporate style for the company pages and posts on social networks Facebook, Instagram and Twitter.

Hayali
Aug 2021 - Feb 2022Internet Marketing Analyst, UX DesignerOrganization of receiving applications by phone, instant messengers, and social networks.Launch advertisement campaign in Google Ads.Audit and adjustment of targeting ads on Facebook.Organization of the social media strategy for Instagram and Facebook.Creation of an event promo landing page for Halloween and the launch of the advertising campaign on social networks.Result:The websites took a leading position in SERP for vital queries.Optimization of advertisement campaign in Google Ads to 0.5$ per conversion (previously it was 3$).Optimization of the targeting advertising campaign on Facebook and Instagram.WEBSITE CONVERSION FOR SALE - 10-12%!Recorded results 147-143 leads per day before New Year and after 50-86 leads per day from the site. Show less
Licenses & Certifications

Discover the fundamentals of starting your own business
Microsoft Virtual AcademyApr 2019
How can SEO benefit my business?
Microsoft Virtual AcademyApr 2019
HTML5 & CSS3 Fundamentals
Microsoft Virtual AcademyApr 2019
Introduction to Content writing for Business Websites
Microsoft Virtual AcademyApr 2019
Native advertising
PrometheusApr 2019
PR & Communication Toolkit
Microsoft Virtual AcademyApr 2019
Successful B2B selling
Microsoft Virtual AcademyApr 2019
Targeted advertising
CybermarketingApr 2019
Top 5 Bootstrap concepts explained
Microsoft Virtual AcademyApr 2019
Understanding E-commerce and Advice for those wanting to start an E-Commerce Business
Microsoft Virtual AcademyApr 2019
Languages
- enEnglish
- ruRussian
- ukUkrainian
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