AKIN AKBAŞ

Experience

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  BlackBerry

  Aug 2007 - Dec 2014

  • Driving the launch of new products/services, successful in-life programs through the channel• Leading the field marketing team who are responsible for merchandising, training and promoter programs through entire channel.• Managing social media channels of BlackBerry® which are Twitter, Facebook and YouTube at country level.• Managing Digital Media Channels, which are blackberry.com.tr and carrier’s webpages’ related links at country level.• Managing the relationships between RIM/BlackBerry® and the various related departments at the carriers• Managing loyalty programme of BlackBerry Turkey which is implemented to all carriers' sales reps throughout whole country.• Driving the whole procurement process of BlackBerry® Turkey team by using SAP system.• Supporting product marketing by working closely esp. at new device launches.• Monitoring and managing stock level of carriers at dealer level. Show less • Leading Field Marketing Team at Turkey, which is consisted of 10 people. • In charge of building long-term relationship plans for carriers (Turkcell Vodafone, Avea)• Driving and managing marketing programs of BlackBerry® Turkey's throughout the entire country.• Supporting carrier’s sales teams and working closely with them.• In charge of aligning strategic goals of RIM business to executable Business plans to ensure sales.• Training entire team in order to keep them updated for the new products and services.• Playing important role during device launches by supporting management team at Turkey.• Business development and support for increase in revenue (B2B). Head of Field Marketing Division; responsible for (+10 individuals) and delivering a constant flow of innovative communications programs based on solid research and planning.• In charge of building accounts and commercial relationship with retailers (Teknosa, MediaMarkt, Darty, Bimeks, Elektroworld) in order to boost sales.• Responsible for building comprehensive and effective Marketing campaigns with RIM Headquarter in order to enhance sales across country (B2C, Branding, SEM, Email Marketing and Engagement Marketing, BTL and ATL).• Managing budget effectively and efficiently • In charge of writing Business Intelligence Reports for RIM (Accounts and Markets) Show less

  • Channel Marketing Manager

    May 2011 - Dec 2014

  • Field Marketing Manager

    Feb 2008 - Apr 2011

  • Field Sales Representative

    Aug 2007 - Feb 2008
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  Fluo Mobile

  May 2016 - Jun 2018

  Channel Sales&Marketing Manager

  • Responsible for sales activities of Fluo smartphones and tablets at Operators , Electronic Chain Markets , Mass Merchs , Online and Mixed channel• Reporting directly to Country Manager• Create and deliver country strategy of Fluo in Turkish market.• In charge of all channel marketing activities through Disti's and Operator's.• Creating, managing and implementing sales and marketing campaigns of Fluo Devices.• Responsible for localization of Product Portfolio with regards to customers’ needs and demands• Increased SKU’s in both Turkcell and TSS channel in 1 year.• Maintained a strategic and sustainable partnership with Turkcell by both implementing company strategies and personal relationships.• Working closely with Product team at HQ in order to maintain the %100 valid products to local market• Established a sales and merchandising team in Electronic Chain Markets. Show less

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  General Mobile

  Jun 2018 - Nov 2019

  B2B Manager

  • Responsible for enterprise sales to carriers, distributors and partners in Turkish Mobile Ecosystem• Establishing a sustainable business for Enterprise channel of General Mobile by building a partner ecosystem, carrier relations and direct large account sales• Creating and managing B2B partnerships with companies, NGO’s and public sector in order to increase B2B2C sales.

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  Samsung Electronics

  Nov 2019 - Oct 2020

  Online Sales Manager

  - Managing Samsung Electronics Online Channels which are E-Store (shop.samsung.com) , D-Market ( hepsiburada.com ) , Amazon.com and Vodafone.com- Responsible for Supply Chain Management for CE and HA products. Also responsible of Mobile products for E-Store and Vodafone.com- Managing and planning of campaigns at shop.samsung.com- Acting as the main point of contact between Samsung and partners.- Developing and sustaining solid relationships with partners in order to bring sales with high profit to the company- Address and resolve partners’ problems and create added value.- Negotiating deals with partners for long term and short term. Show less

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  Oppo Turkey

  Oct 2020 - Feb 2022

  Operator Sales Manager

  • Developed and maintained strong working relationships with professionals within Vodafone Account which are Vodafone HQ , Brightstar , Ouno and 971 dealers.• Improved account management by predicting potential competitive threats and outlining proactive solutions.• Leveraged strategic planning to penetrate Vodafone account• Informed customers of promotions to increase sales productivity and volume.• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.• Contributed to event marketing, sales and brand promotion.• Met with customers to discuss and ascertain needs, tailor solutions, and close deals.• Negotiated prices, terms of sales and service agreements.• Presented information to customers, peers and management.• Built diverse and consistent sales portfolio.• Achieved or exceeded company-defined sales quotas for 42 consecutive weeks. ( starting from April 2021 )• Built relationships with customers and community to promote long term business growth. Show less

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  Vivo Türkiye

  Feb 2022 - now

  • Sales Director - Operator Channel

    Jul 2024 - now

  • Senior Sales Manager

    Feb 2022 - Jul 2024