Minu Basi

Experience

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  Marcusevans Inc

  May 1999 - Apr 2001

  Corporate Sales

  Managed large corporate accounts including Nokia, Nortel, Cisco, Bell and Microsoft. Sold market research reports on industry trends and emerging technologies to senior executives. Sold the highest dollar amount consulting project to Cisco for $500,000. Awarded #1 Sales Employee in North America.

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  Oracle

  Jul 2001 - Jun 2006

  Public Sector Account Manager

  Managed sales for Provincial and Federal accounts. Managed $10M+ portfolio of accounts with an average deal size of $140K. Developed and maintained professional client relationships; generated additional revenue by up-selling products and services to existing customers. Increased revenue base by 20% via up-selling existing clients. Awarded most competitive wins against Microsoft award.

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  Ceridian Canada

  Jun 2007 - Jan 2013

  Developed sales and marketing strategy with major financial institutions; CIBC, TD, Scotiabank, HSBC, and ICICI to increase referrals. Grew National CIBC sales by 217% in Q1 2013 and commercial / corporate segment growth by 493% by carefully planning and executing marketing and sales initiatives. Collaborated and worked closely with all business units; Marketing, Product, Sales and Operations to plan and implement in-market revenue driving sales programs and increase team engagement and performance. Facilitated trainings and sales presentations to increase knowledge on products and services. Regularly met with C-level execs to review quarterly performance and strategize for future performance. Show less Managed sales for KWGC Region of Ontario. Managed $5M+ portfolio of accounts; prospected and acquired new revenue-generating accounts. Achieved 50% of annual sales quota in first quarter through strategic sales planning. Proven track-record of achieving 100%+ of quota attainment. Kept up-to-date with competitive product and services to effectively convey company’s value proposition. Worked closely with products and consultant to plan and execute solutions for customers. Show less

  • National Channel Manager

    Feb 2011 - Jan 2013

  • Field Commercial Sales

    Jun 2007 - Feb 2011
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  PIVOTAL Integrated HR Solutions

  Jan 2013 - Dec 2014

  Director, National Sales and Strategic Partners

  Set-up payroll sales team along with sales compensation and CRM tools to manage client database. Developed new partner program to attract partners. Set-up sales CRM system with guidelines to manage client database and sales pipeline. Recruited, mentored and trained National Sales Manager and Partner Manager. Contributed to building a team atmosphere within the division resulting in greater internal cooperation and moral. Researched new markets to identify new business opportunities.  Consistently grew market share and exceeded revenue expectations while building strong customer and internal relationships. Expanded existing products by partnering with emerging technology providers. Signed partner agreement with global partner. Collaborated closely with marketing team to develop innovative marketing campaigns for brand and product awareness. Show less

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  UGDSB - Aberfoyle PS

  Sept 2015 - Jan 2021

  Chair of the Board, Parent Council
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  Badenoch Community Centre

  Jan 2016 - Jan 2021

  Board of Directors Treasurer
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  LRS Wellness

  Dec 2017 - now

  Founder

  LRS offers wellness products and services in USA & Canada.

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  Moon Production Films Inc.

  Jan 2024 - now

  Producer

  As a producer, Minu’s work has been showcased as Tiff, IFFSA, NYFF, JAIPUR and nominated for LA Awards. Most importantly working closely with Government of Canada to ensure goodness is served through thoughtful films to revolutionize the world.