Annie P.

Experience

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  IU Finance Club

  Sept 2015 - Sept 2017

  Marketing Staff

  - Managed social media accounts.- Created social media for daily postings.- Running marketing plans for Workshop, Competition (Finspeed), recruitment campaign.- Design daily Facebook post, poster, flyer, standee.- Brainstorming and write marketing plans with the marketing team.

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  MARTIC - IU Marketing Club

  Sept 2016 - Sept 2017

  Head of External Relation Department

  - Mentor: Compose email, proposal, cooperation letter, outlets for the workshop (or competition).- Find sponsorship, training newbies.- Keep in touch with guest speakers, other clubs, teachers, schools, and companies.

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  The Color Club

  May 2018 - Aug 2018

  Marketing Researcher

  Internship• Marketing Researcher:- Manage social media accounts.- Copy-write content for social media and blog to put on the website- Marketing research, Google analytics and social media analysis to keep track of leads and sales. Measuring performance.- Running marketing plans for Workshop, Recruitment Campaign.- Conduct competitors and potential client analysis.- Conduct monthly and quarterly reports.- Design images for the daily Facebook post & poster, flyer, standee.- Develop the marketing campaign for Carpenter - Danh Moc, UN Women, Anna Nina, Hawa, ariURU, Saky Foods,...• Project Management:- Updating and calculating the invoice monthly.- Create Production Plan Show less

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  Hoshizaki Vietnam Corporation

  Sept 2018 - Sept 2020

  Marketing Specialist

  ☆ Responsible for the creation and improvement of online and offline content. ☆ Generate innovative ideas to promote brand and products awareness. ☆ Stay up to date with the latest marketing and social media trends. ☆ Analyze the marketing plan and campaign from time to time to identify any room for improvement. ☆ Monitor competition and provide suggestions for improvement. ☆ Empower the sales team with marketing content and campaign that help drive sales.☆ Conduct in-depth research to identify new market opportunities, consumers' preferences, potential customers and competitors in Vietnam. ☆ Implements online campaigns for various platforms (Website, Insta, YT).☆ Develop seasonal online and offline marketing campaigns.☆ Creates monthly marketing performance reports.☆ Design Hoshizaki 2019 Catalogue, banner, flyer, poster.☆ Manage Website, create landing pages (Products, VOC and News pages)☆ Write and edit content for all digital platforms (Website, YT, Insta)☆ Meet customers to interview and write the Voice of Customers (VOC).☆ Organize the Hoshizaki Food&Hotel exhibition.☆ Film and make videos for the Hoshizaki Youtube page. Show less

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  YOOSE - Location Based Marketing Solutions

  Dec 2020 - Jan 2022

  Digital Campaign Operations Executive

  ☆ Be in charge of campaigns from local and international clients: set up, monitor campaigns, deliver top-class KPIs, and prepare reports.☆ Highlight hyperlocal (programmatic) campaign: Hyundai - LeadGen, Pernod Ricard - Balla in store, KIA Austria GmbH - Audience Insights - BestperformerRetargeting – 2021, Schongiland - 2021 Hyper-Local Targeting, Retargeting and Footfall Attribution, Costa Coffee, Citypark - CITY PARK Shopping Nord 2021, KFC - Deschidere Braila, Mega Image, EndressHauser, MVC Motors, Muller - Muller Kefir, Taco Bell - Quesadilla, Taco Bell - Click & Collect, Suzuki - Hybrid Range, Birra Moretti 0.66 x PENNY, Penny - Deschideri, Continental - RWA Lagerhäuser Herbst 2021, Bridgestone - Spring Turanza, Bridgestone - Bridgestone Fall, Suzuki - New S-Cross,...☆ Solve problems and answer technical questions from clients about the campaigns☆ Work closely with account team on campaign strategies planning, campaign delivery updates, campaign analysis reporting, and fulfilling client’s ad hoc requests.☆ Self-initiate ideas to improve campaign performance.☆ Support the team and help the client in the new product’s development process.☆ Responsible for Falcon Agency related tasks: develop media plans for Warner Bros - HBO Asia (Evergreen, His Dark Materials, Adventure of The Ring, The Witches, The Undoing, Westworld, Raised By Wolves, Flight Attendant, The Head, Lovecraft Country, ...) execute and optimize digital campaigns for HBO Asia (9 Southeast Asian Countries)☆ Conduct social listening, weekly and monthly reports for Warner Bros (through Meltwater).☆ SEM execute and optimization: Canon eShop Singapore, Canon Smart Workspace SG, and Omise. Show less

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  Dentsu vietnam

  Jan 2022 - Jul 2022

  Senior Performance Executive

  Work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.Provides day-to-day implementation, optimization, and uploads client campaigns through direct input and supervising junior staff.Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas.Interprets performance reports to provide actionable insights and analysis to meet campaign objectives.Generates campaign reports and is responsible for pacing, QA, and trafficking.Highlighted projects: Heineken, Tiger, Strongbow, Eldelweiss, Generali LCHT2, Birdy - Ajinomoto, Funiki, Bia Viet,…. Show less

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  Bartra Wealth Advisors

  Aug 2022 - Feb 2024

  Digital Marketing Manager

  - Develop digital media and advertising plans, create lead generation ads, engaging content, provide performance analysis- Optimize the related advertising material on SMM and SEM to improve CTR with good control of CPL- Optimize the keywords, in charge of the copy creation and traffic monitoring- Manage digital campaign launches, conduct analysis from the results, implement improvement solutions- Provide regular reports, suggestions to improve lead generation, conversion performance, provide market insights- Assist, improve social media platforms- Excellent in project management, digital campaign planning, execution, SEM/SEO management- Managing HubSpot, WordPress, web, digital analytics, social platforms Show less

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  Asia Bankers Club

  Mar 2024 - now

  Marketing Manager

  𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: - Develop and execute a comprehensive performance marketing strategy aligned with overall business goals. - Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.- Set and manage performance marketing budgets, allocating resources efficiently across various channels.𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: - Manage and optimize paid advertising campaigns across various channels, including search engines (SEM), social media and display advertising, metasearch, and affiliate marketing.- Implement A/B testing and other optimization techniques to improve campaign performance and conversion rates.- Analyze campaign data and identify areas for improvement to ensure continuous optimization.𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: - Develop and maintain comprehensive reporting dashboards to track and analyze campaign performance. Regularly communicate performance data and insights to stakeholders, including senior management and other marketing teams.- Identify trends and opportunities from data analysis to inform future marketing strategies and tactics. 𝐒𝐭𝐚𝐲 𝐔𝐩𝐝𝐚𝐭𝐞𝐝 𝐨𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬: - Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.- Continuously seek opportunities for innovation and improvement to maintain a competitive edge.- Identify and implement new performance marketing channels and technologies. 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:- Provide mentorship, guidance, and leadership to junior team members within the performance marketing team.- Foster a culture of collaboration, learning, and professional growth. 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐢𝐬𝐬𝐢𝐨𝐧:- In-depth knowledge and proficiency in managing and optimizing certain channel strategies to grow the business Show less