Weibo Xu

Experience

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  Nissan Motor Corporation

  Apr 2016 - Jul 2019

  Product owner of digitization initiative in Global Customer Experience Transformation department. Project in charge: ●Payment adviser module for Nissan website: Identified customer pain points in financing journey, conducted bench-marking of competitor service and capability in major markets, incorporated business needs of in-house sales finance arm into online payment adviser requirements, global roll-out on-going.●Facebook lead ads global activation: High quality lead generation initiative. Working with Facebook and internal IT team to build connector between Facebook lead ads and Nissan CRM to ease lead ads adoption for each market●Dealership sales person tablet app: Cross-functional project to standardize sales process and improve service quality in dealer outlet. Defined app requirements with sales training team, identified global minimal viable product through market understanding. Product development on-going. Show less Launched and implemented a midterm Marketing & Sales strategy in 17 major markets. Contributed in 3 areas: Market engagement; KPI tracking digitization; Internal communication.●Market engagement-Daily communication with counterparts of 17 markets to ensure central strategy framework is deployed in local market properly. Held annual global PMO workshop to share best practice, discuss improvement opportunity.-As outcome, built a strong PMO community across different regions, which led to solid strategy implementation in each market.●KPI tracking digital transformation-Established monthly tracking scheme of 105 KPI items with function leaders. Developed tracking tool which evolved from Excel to web input system, covering 29 key business fields of 17 markets. Led agile development of web input system. Created comprehensive performance dashboard for executive community using Tableau.-As outcome, visibility on strategy progress in each market improved significantly, enabled in-depth strategic discussion between headquarter and market.●Internal communication-Developed explanation contents to promote M&S strategy in corporation. Created intranet web page, executive interview, newcomer on-boarding material.-As outcome, employee awareness improved. Show less

  • Product Owner

    Oct 2018 - Jul 2019

  • Digital Marketing Specialist

    Apr 2018 - Sept 2018

  • Business Transformation Office PMO

    Apr 2016 - Mar 2018
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  Criteo

  Jul 2019 - Aug 2020

  Account Strategist

  Account management of over 100 small to middle size advertiser clients, identify high potential advertisers to drive revenue growth, provide full funnel marketing solutions to help grow clients’ business.●Account management: Consistently engaging with over 100 clients using mass approach. Providing tailored campaign insights, campaign optimization tactics and troubleshooting support. Upselling new products to meet various marketing needs. Managed to grow several accounts from under 1M to 5M JPY revenue per month.●Clients onboarding: Created starter deck to help new clients understand Criteo’s products and ramp up bidding strategy. Help clients to make the most of self-service platform tool.●Operation improvement: Working with multiple internal stakeholders from regional and headquarter office to provide excellent customer service by improving cashcollection-centric billing process, creating new analytical reports to visualize new revenue opportunity and etc. Show less

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  EcoFlow

  Nov 2020 - Jul 2024

  Marketing Project Manager

  ●Crowdfunding project: Project management of DELTA Pro launch on Makuake platform. Led cross-functional team and worked with Makuake director on the pre-launch activity and project page. Gathered 30K more leads in 2 months before launch. The fastest project to achieve 100 million yen on Makuake in one day after launch.●PR initiatives: Dual responsibility as Japan PR PIC. Started collaboration with outdoor vertical medias to promote products. Brought more than 5K visitors to official website. Reached 50K more users in total on media website.●Digital marketing: Trained team members to plan and run Google/Facebook ads campaign systematically. Selflearned Amazon advertising tool. Created Sponsored ads strategy plan and dashboard, coaching operation team in performance monitoring and optimization. Show less

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  DJI

  Aug 2024 - now

  Product Marketing Manager

  OSMO product line