Samantha Donohue

Experience

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  Ave Maria University

  Jan 2008 - May 2010

  Assistant to the Director

  -Created Advertisements for Student Life Activities-Organized Check Requests and Billing Information-Handled Confidential Student Files-Planned and Coordinated the New Student Orientation-Built Relationships with Companies-Created Communication Between Departments at the University

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  Ave Maria University

  Aug 2010 - May 2011

  Residence Assistant

  -Responsible for Safety, general well-being and Discipline of the Student Residents-Developed and Executed the Annual New Student Orientation-Mentored 200+ female Students including 38 new incoming Freshmen-Enforced University and Residence Hall policies-Planned and Managed social Events for the Student Body-Guided Students in Developing Academic, Spiritual, Emotional, Physical and Social Growth-Worked with Residence Directors in Explaining and Enforcing all University Rules and Regulations-Fostered a Sense of Community within each respective Residence Hall and throughout the Campus of Ave Maria University Show less

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  Seven Advertising

  May 2011 - May 2012

  Creative Manager

  -Managed all Creative Accounts from Start to Finish-Scheduled Calendar according to Account Deadlines-Built Relationships with Clients from Diverse Industries Worldwide-Interpreted a Client's Communications Strategy-Developed Proposed Creative Approaches and Treatments that align with Client's Strategy-Ensured that Branding and Advertising fit with the Client's Requirements and Promotes the Image they desire for their Company or Product.-Gathered Market Research-Drafted Budget Proposals-Leaded a Team of Designers and Contractors on Creative Direction for each Account Show less

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  Amtrak

  Sept 2012 - Mar 2014

  -Assist the eCRM team in meeting revenue goals set for the year by providing support for online marketing campaigns and initiatives.-Assist with the development and management of eCRM marketing initiatives across interactive channels (e-commerce, loyalty, mobile, social, e-mail, etc.) to drive brand awareness, new customer acquisition, and customer engagement.-Work with Amtrak Loyalty team to determine which campaigns they will support and manage the approval processes of said campaigns.-Create email campaigns in Adobe DMC platform and support email testing by reviewing and validating links, images, copy etc.-Use Adobe tool to upload content for emails and WSP banner campaigns, update tracking sheets with appropriate reporting and Webtrends tracking information.-Submit landing page requests to the Ecommerce group and work with CRM and ECommerce teams to make necessary edits.-Create HTML offers in Test and Target for use in WSP campaigns.-Update creative calendar on a weekly basis, attending status calls with agency, participate in setting future marketing plans -Perform analysis of SEO keywords for CRM promotional content. Review CRM pages weekly in Brightedge tool to ensure page rankings are improving.-Develop the quarterly report and review, ensuring all relevant campaigns are included, providing a description, etc. Show less

  • eCRM Interactive Media Coordinator

    May 2013 - Mar 2014

  • Business Analyst Intern, eCRM Decision Sciences

    Sept 2012 - May 2013
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  The Heritage Foundation

  Mar 2014 - Jul 2018

  -Manage a team of digital fundraisers responsible for raising $5 million for The Heritage Foundation and $2 million for Heritage Action for America annually.-Responsible for a $2.3 million expense budget to support fundraising initiatives that acquire and maintain donors. -Build and maintain relationships with advertising agencies, consultants, and other Heritage department leaders in order to create brand awareness, increase email subscribers and donors. -Accountable for acquiring 17,000 new donors annually through social media, email list rentals, online ads and radio ads Show less I work on The Heritage Foundation’s online fundraising team to develop and execute innovative strategies to drive revenue from and build relationships with Heritage Action supporters and Heritage Foundation members. Using tools like e-mail, search marketing, online advertising, social media, radio advertising, and other non-traditional media, I'm responsible for preparing campaign creative, executing online fundraising initiatives, and conducting appropriate follow-up. I also use data and robust testing to build strong digital relationships with Heritage and Action supporters through e-mail and other tools.Job Duties:- Raise $5 million for The Heritage Foundation online. - Raise between $1.5 - 2 million annually for Heritage Action for America online.- Raise between $300,000-400,000 annually from The Heritage Foundation’s President’s Club, mid-level donor program comprised of those who give from $1,000-$9,999 annually, online.- Cultivate and solicit those donors who have the capacity to give at the major gift level ($10,000 and above). - Gain 50 new commitments of donors leaving Heritage in their will through online efforts. - Coordinate, create and execute the online fundraising campaigns for The Heritage Foundation and Heritage Action for America, in collaboration with other direct marketing channels such as mail, telemarketing, radio, tv, website placement ads, etc.- Manage the development and execution of the monthly giving programs for Heritage and Heritage Action. - Analyze data to consistently revise and improve the online program and identify new opportunities for growth, with the goal of maximizing revenue and building relationships with our supporters.- Further develop, define, brand, and cultivate a tone for the President’s Club in order to regain lapsed PC members, retain current members, and entice new members to join as well as reward PC members with special recognition on and off- line. Show less

  • Online Membership Assistant Director

    Feb 2017 - Jul 2018

  • Online Membership Programs Manager

    Mar 2014 - Feb 2017
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  The Catholic University of America

  Jul 2018 - Jul 2020

  Director Of Marketing and Development at the Busch School of Business

  Build a direct marketing program that generates current and future funds for the Busch School of Business

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  Belmont Abbey College

  Jul 2020 - now

  Associate Vice President of Administration in the Office of College Relations

  The most important aspect of my role as Associate Vice President of Administration in the Office of College Relations is to support Belmont Abbey College’s mission by leading the administrative team in reaching our annual fundraising goals. I lead the team in a variety of ways: creating high-level strategies and processes to execute on those strategies, evaluating and implementing technology solutions, maintaining a budget, and supporting the team through continual learning opportunities. I primarily oversee database management, prospect research, gift acceptance processes, stewardship, alumni relations, and individual giving. Show less