Natalia Cornide Barozzi

Experience

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  Young & Rubicam

  Jul 2005 - Aug 2005

  Marketing Internship

  - Internship during my last year of high school

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  Yahoo

  Aug 2007 - Dec 2008

  Paid Search Campaign Analyst

  - Development of SEM campaigns and content. Clients: OLX, Coca-Cola, Danone, Ebay, among others.- Performance evaluation and tracking of online campaigns providing constant optimization.- Creation of new proposals for PPC campaigns.

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  L'Oréal

  Apr 2009 - Nov 2009

  Product Development (DPGP)

  - Development of different products for the Consumer Products Division (DPGP) like Maybelline, Garnier, Essie and Nyx.- Work in conjunction with the marketing, design and regulatory areas.- Coordination of the vendors and other areas involved in the processes.

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  The Walt Disney Company

  Dec 2009 - Mar 2010

  Sales Associate

  - Three-month “Work&Travel” experience for university students selling merchandising in one of the Disney Park stores.- Direct approach to guests for making their buying experience more memorable.

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  Mercedes-Benz Argentina

  Dec 2010 - Oct 2012

  Product Manager

  - Marketing plan development and launch of SMART vehicles line in Argentina.- Design of ATL and BTL actions.- Supplies coordination for production of merchandising, POP material, among others. - Event organisation in conjunction with other companies.

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  Hertz

  Feb 2013 - Sept 2017

  Pricing Analyst

  - Development and analysis of pricing strategy both at national and international level. - Creation and planning of offers and promotions.- Design of marketing campaigns.- Report creation through SAP Business Objects and Cognos for KPIs analysis.

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  Avon

  Oct 2017 - Oct 2018

  Product Marketing Manager

  - In charge of the development of the Home Category for Italy (leader in the cluster).- Products selection and catalogue pagination layout. Briefing creation and copywriting. - Work in conjunction with art directors and photographers.- Demand forecasting, inventory optimisation and deviation analysis taking into account seasonality, offers and KPIs.- Planning and creation of digital offers and marketing campaigns.- Direct contact and negotiation with vendors.

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  HP

  Apr 2019 - now

  -Develop and lead marketing, communications, and training initiatives for Business Desktop & Cloud Clients category-Create, hone and manage newsletters on NPIs, 4P strategies, technology updates among others at a WW level (6500+ readers)-Ideation and execution of different GTM initiatives -Coordinate global trainings and webinars for product specialists and sales teams; as well as 3rd party vendors/ OEMs-Work with stakeholders across Product Management, 4P Managers, GBU, Marketing and Alliances Show less - Manage a USD 2M annual budget to execute the regional notebooks initiative - Development and implementation of training programs for resellers and HP partners having reached over 200 trainings and more than 1000 participants during 2019 across EMEA - Creation and organization of marketing campaigns and strategies for new product launches - Organization and leadership on New Products internal events- Internal communications and newsletters management - Definition and coordination of marketing deliverables and collaterals- Development and project management of new internal category portal at a WW level - Coordination of incentive programs related to notebooks offering strategy - Implementation of demo unit program - Generate sales assets and assure sales reps are using them Show less

  • Global 4P Strategic Initiatives Manager - Displays & Docks

    Mar 2023 - now

  • WW Marketing & Communications Business Desktops & Cloud Clients

    Dec 2020 - Feb 2023

  • WW Product Marketing Manager Business Notebooks

    Apr 2019 - Dec 2020