Elena Shpileva

Experience

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  Nutricia Medical Nutrition

  May 2011 - Jul 2015

  • Launched Nutrison Protein Advance, driving a 14% sales increase within the first year through strategic brand positioning, targeted KOL engagement, and effective stakeholder collaboration.• Planned and executed 40+ professional events annually, building strong partnerships with KOLs to enhance brand credibility and establish trust within the medical community. Analyzed tender channel sales and products performance.Participated in negotiations with key external stakeholders.

  • Associate Marketing Manager

    Jun 2013 - Jul 2015

  • Commercial Department Specialist

    May 2011 - Jun 2013
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  Sanofi

  Aug 2015 - Jul 2017

  Marketing Manager

  • Drove a 7% sales increase and a 0.7pp market share growth for the Amaryl product line through strategic positioning, pricing optimization, and customer-focused marketing campaigns. • Spearheaded data-driven loyalty and pricing initiatives, improving customer retention and securing over 20 retail contracts valued at €340,000.• Managed the creation of promotional content and educational campaigns, including the planning and execution of 100+ healthcare professional events, strengthening KOL relationships and brand visibility. Show less

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  RUSMEDICAL EVENT LLC

  Jul 2017 - Jan 2019

  Senior Business Development Manager

  Led 2 departments.Built strategic partnership and secured sponsorships.Diversified business by scaling existing projects and launching products in new markets.Developed the growth strategy.Restructured business processes.

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  RUSMEDICAL LLC

  Feb 2019 - Sept 2019

  Chief Operating Officer

  • Launched and managed a new business unit, contributing to a 15% revenue increase and expanding service offerings to digital marketing and online events.• Launched the first semi-annual international conference for the company and first non-medical event - an annual run in the city center• Managed Sales, Events, Publishing house, and Digital marketing departments.

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  Shpileva cakes

  Sept 2019 - Aug 2022

  Founder and Brand Manager

  • Built and managed a successful startup, overseeing all marketing, project management, and operational functions from concept to sale with 20% ROI.• Developed and executed go-to-market strategies for 20+ product lines, driving a 50% sales increase through targeted promotions and partnerships with influencers and local businesses.• Utilized customer insights, content-driven strategies, and social media marketing to increase brand visibility and customer engagement by 39%.

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  Lagkagehuset

  Sept 2021 - Oct 2024

  Pastry Chef

  • Effectively collaborated with a cross-functional team, providing consistent support to colleagues by sharing expertise, streamlining workflows, and fostering a cooperative work environment to drive efficiency and achieve collective goals.• Acquired insight into high-volume production and quality control.

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  Here we are global

  Apr 2025 - now

  Marketing Manager

  Omni-channel strategy with a focus on digital strategy for B2C and B2B