Elena Shpileva

Elena Shpileva

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location of Elena ShpilevaAarhus, Central Denmark Region, Denmark

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  • Timeline

  • About me

    Marketing Manager | 10+ yrs in B2B | Entrepreneur & Sales Enabler

  • Education

    • Lomonosov Moscow State University (MSU)

      2011 - 2013
      Master's degree Economics
    • Université de Geneve

      2010 - 2011
      Économie mondiale
    • Lomonosov Moscow State University (MSU)

      2007 - 2011
      Bachelor's degree Economics
  • Experience

    • Nutricia Medical Nutrition

      May 2011 - Jul 2015

      • Launched Nutrison Protein Advance, driving a 14% sales increase within the first year through strategic brand positioning, targeted KOL engagement, and effective stakeholder collaboration.• Planned and executed 40+ professional events annually, building strong partnerships with KOLs to enhance brand credibility and establish trust within the medical community. Analyzed tender channel sales and products performance.Participated in negotiations with key external stakeholders.

      • Associate Marketing Manager

        Jun 2013 - Jul 2015
      • Commercial Department Specialist

        May 2011 - Jun 2013
    • Sanofi

      Aug 2015 - Jul 2017
      Marketing Manager

      • Drove a 7% sales increase and a 0.7pp market share growth for the Amaryl product line through strategic positioning, pricing optimization, and customer-focused marketing campaigns. • Spearheaded data-driven loyalty and pricing initiatives, improving customer retention and securing over 20 retail contracts valued at €340,000.• Managed the creation of promotional content and educational campaigns, including the planning and execution of 100+ healthcare professional events, strengthening KOL relationships and brand visibility. Show less

    • RUSMEDICAL EVENT LLC

      Jul 2017 - Jan 2019
      Senior Business Development Manager

      Led 2 departments.Built strategic partnership and secured sponsorships.Diversified business by scaling existing projects and launching products in new markets.Developed the growth strategy.Restructured business processes.

    • RUSMEDICAL LLC

      Feb 2019 - Sept 2019
      Chief Operating Officer

      • Launched and managed a new business unit, contributing to a 15% revenue increase and expanding service offerings to digital marketing and online events.• Launched the first semi-annual international conference for the company and first non-medical event - an annual run in the city center• Managed Sales, Events, Publishing house, and Digital marketing departments.

    • Shpileva cakes

      Sept 2019 - Aug 2022
      Founder and Brand Manager

      • Built and managed a successful startup, overseeing all marketing, project management, and operational functions from concept to sale with 20% ROI.• Developed and executed go-to-market strategies for 20+ product lines, driving a 50% sales increase through targeted promotions and partnerships with influencers and local businesses.• Utilized customer insights, content-driven strategies, and social media marketing to increase brand visibility and customer engagement by 39%.

    • Lagkagehuset

      Sept 2021 - Oct 2024
      Pastry Chef

      • Effectively collaborated with a cross-functional team, providing consistent support to colleagues by sharing expertise, streamlining workflows, and fostering a cooperative work environment to drive efficiency and achieve collective goals.• Acquired insight into high-volume production and quality control.

    • Here we are global

      Apr 2025 - now
      Marketing Manager

      Omni-channel strategy with a focus on digital strategy for B2C and B2B

  • Licenses & Certifications

    • Interpreter, French language

      Jun 2007
    • Agile Foundations

      LinkedIn
      Nov 2024
      View certificate certificate
    • AI-Powered Agile: Strategies for Modern Project Managers

      LinkedIn
      Nov 2024
      View certificate certificate
    • Mistakes to Avoid in Agile Project Management

      LinkedIn
      Nov 2024
      View certificate certificate
    • Agile Project Management with Jira Cloud: 2 Lean and Agile Processes

      LinkedIn
      Nov 2024
      View certificate certificate
    • Scrum: The Basics

      LinkedIn
      Nov 2024
      View certificate certificate
    • Agile Project Management with Jira Cloud: 3 Advanced Topics

      LinkedIn
      Nov 2024
      View certificate certificate
    • Agile Project Management with Jira Cloud: 1 Projects, Boards, and Issues

      LinkedIn
      Nov 2024
      View certificate certificate
    • Marketing Foundations: Analytics (2021)

      LinkedIn
      Nov 2024
      View certificate certificate
    • Atlassian Agile Project Management Professional Certificate

      Atlassian
      Nov 2024
      View certificate certificate