Bruna Bettiol

Experience

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  Produção Jr Consultoria

  Aug 2014 - Jul 2017

  Consultant - Junior Enterprise

  Responsibilities:· Leadership of the hiring process to select new members annually, performance measurement of members, development of soft training skills, boosting organizational culture and organizing eventsMain Consultancy Projects: 1. Whirlpool Corporation Factory in Rio Claro · Chronoanalysis of the washing machine production stations, considering 10 workstations to improve the industrial KPI's2. Arge fans company· Development of a logistics cost tool for Arge, a ventilator company, to optimize delivery costs to the final consumer and increase the company's profitability3. NSF company· Map process in order to identify key opportunities for improvements, joining concepts of Quality, Planning and Control of Production and Capacity4. Fapack company · Creation of an inventory management model in order to improve the movement of goods and their control in a packaging machinery factory.· Creation and analysis of different layouts in a packaging machinery factory in order to streamline the production flow5. Market Research - University of São Paulo (USP)· Market research in order to analyze the feasibility of a new business (convenience store) within the USP São Carlos Campus for our client Show less

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  Onflag Negócios Digitais

  Jan 2018 - Mar 2018

  Summer Marketing Intern

  Responsibilities:· Mapping of all work processes of this advertising agency· Development of a costing tool to define the sale price of each service package· Construction of a strategic plan projecting the agency's next years and the main pillars of support, with the definition and tracking of success KPI's

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  Johnson & Johnson

  Jan 2019 - Dec 2019

  New Business Development & Innovation Intern

  Responsibilities:· Support the evaluating of new business development projects in Janssen Brazil, based on the sale or addition of the existing pharmaceutical portfolio· Support trade negotiations to implement new initiatives · Building market, competitor and consumer analysis of Janssen Brazil products to sell patents to other pharmaceutical industries· Support the co-promotion structuring project with another pharmaceutical industry for portfolio development and sales force sharing Show less

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  Whirlpool Corporation

  Dec 2019 - now

  Responsibilities: · Omnichannel initiative leadership in Brazil, defining 3-year plan building blocks, the monthly sales target in each pillar, in addition to defining all commercial processes, governance and technological development plan to follow the growth Omnichannel strategy plan· "Direto na Loja" Product Owner, an infinite shelf platform with B2B2C sales, defining backlog, prioritizing and removing business blocks· "Direto na Loja" sales representative, managing the commercial routine and hunting new regional retailers to increase this business· Business Owner of all direct-to-consumer digital commercial projects with go to market plan Show less Responsibilities:· Product Owner of "Compra Direta Empresas" sales platform (VTEX), leading a multidisciplinary team which developed the first corporate sales platform in Whirlpool Brazil, in just 3 months of e-commerce implementation, with the target audience being hotels, restaurants, offices and other companies · "Compra Direta Empresas" go to market strategy, developing brand positioning strategy, persona study of each potential consumer, implementation of CRM rulers and design of sales building blocks resulting in a 14 days payback and an increase in sales of 563% vs LY· Responsible for enabling the entry of Consul, Brastemp and KitchenAid brands in B2B marketplaces Show less

  • E-commerce Sales Manager, North America

    Feb 2024 - now

  • Global E-business Development Manager, North America

    Nov 2022 - Jan 2024

  • Global Digital Experience Short Assignment, Europe Middle East

    Apr 2022 - Nov 2022

  • Omnichannel Senior Analyst, Brazil

    Jan 2021 - Apr 2022

  • Trade & Go to Market Trainee, Brazil

    Dec 2019 - Dec 2020