Bradley Parcella, MBA

Experience

• 

  University of New Haven

  Jun 2008 - May 2010

  • Conducted individualized appointments to help students academically and holistically• Performed outreach and one-on-one academic advisement appointments with students on academic probation and at-risk of dismissal• Provided personal counsel for over 270 students by directing them to campus resources• Successfully operated as a liaison between UNH staff and students• Assessed student opinions and concerns, and reported/consulted with administration• Conducted academic and wellness workshops focused on helping students achieve their goals• Helped design the Academic Peer Mentor handbook and helped create the APM training program Show less

  • Center for Learning Resources Tutor

    Sept 2009 - May 2010

  • Academic Peer Mentor

    Sept 2009 - May 2010

  • Orientation Leader

    Jun 2008 - May 2010
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  University of New Haven

  Feb 2011 - Dec 2011

  • Taught a few Freshman Experience seminar courses that guided freshmen students through their college transition• Taught lessons• Assigned work/projects• Graded work/papers • Supervised a staff of twenty-six undergraduate peer tutors who tutored a total of fourteen different subjects• Participated in the hiring and selection process of student tutors• Oversaw and recorded the peer tutors' hours worked• Supervised student tutoring sessions • Conducted tutor evaluations and provided feedback for improvement• Conducted tutoring sessions• Created reports for future progress in the peer tutoring program • Supervised a building of 400 residents and a staff of ten undergraduate Resident Assistants to maintain a safe and healthy living environment• Supported staff with programming• Organized and led weekly meetings• Held office hours for residential issues• Provided an overnight presence to keep the residence hall safe and secure

  • Freshman Experience Instructor

    Sept 2010 - Dec 2011

  • Peer Tutoring Program Coordinator

    Jun 2010 - Dec 2011

  • Interim Resident Director

    Feb 2011 - May 2011
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  Response Marketing

  Feb 2012 - May 2014

  Account Manager & Digital Marketing/SEM Specialist

  • Managed several client SEO and PPC projects through the development, presentation, and delivery of print, digital, social, web, and video creative assets• Developed creative briefs, SOWs, estimates, invoices, and project timelines• Managed internal team, created agendas, and wrote meeting recaps to keep projects and teams on track• Reviewed/Critiqued creative as well as provided direction to the internal creative team• Strategy, implementation, execution, management, and optimization of PPC campaigns from keyword research, ad copy development, and budget pacing through analytics reporting - Paid Search, Remarketing, and Display advertising campaigns• Created reports, analyzed data, and presented campaign results to clients Show less

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  Acronym

  Jun 2014 - Oct 2016

  • Executed Paid Search campaigns• Conducted keyword research, wrote ad copy, and managed budgets/pacing• Optimized Paid Search campaigns• Created reports, analyzed data, and presented results to clients • Managed several client accounts as the main point of contact through SEO and PPC projects• Created agendas and meeting recaps to keep projects moving • Managed internal team to complete projects for clients• Handled time tracking and budgets/invoices

  • Paid Search Strategist

    Dec 2014 - Oct 2016

  • Account Manager

    Jun 2014 - Dec 2014
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  Accenture

  Oct 2016 - Aug 2017

  Paid Search and Social Media - Associate Manager

  • Managed the client-facing Paid Search activities for all Accenture Industries, Operating Groups, and Business Units• Guided 50+ internal Program Owners through all aspects of Paid Search - Developing, planning and measuring a comprehensive array of paid search media initiatives, often times encompassing multiple countries/languages as needed• Developed Paid Search Strategy Plans• Managed/Supervised the Paid Search Agency and the execution of approx. 40 Paid Search Campaigns per month• Managed all client-facing Paid Search budgets and chargebacks - Responsible for $4.25M in Paid Search media spend for FY16• Created reports, analyzing data, making optimization recommendations, and presenting results to clients Show less

• 

  Acronym

  Aug 2017 - Apr 2022

  • Managed several client accounts as the main point of contact through SEO, PPC, and Analytics projects • Created agendas and meeting recaps to keep projects moving • Managed internal team to complete projects for clients • Handled time tracking and budgets/invoices • Managed Keyword Objects (KO) clients and host trainings for how to use the KO tool• Managed the onboarding process for clients to begin using the KO tool• Managed support tickets when KO users have issues with the tool Show less

  • Account Director

    Oct 2018 - Apr 2022

  • Account Manager

    Aug 2017 - Oct 2018
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  Tombras

  May 2022 - now

  Account Director