Danniel Fernandes

Experience

• 

  Novartis

  Aug 2007 - Mar 2008

  Marketing Intern
• 

  Colgate Palmolive

  Mar 2008 - Jan 2011

  Short Term Assignment for 6 months as responsible for Colgate Toothbrushes, replacing Senior Brand Manager on maternity leave. Shopper Marketing Assistant for Oral Care Brands. Jr. Consumer Marketing Assistant for Dental Creams Category.

  • STA - MKT Assistant responsible for Colgate Toothbrushes

    Aug 2010 - Jan 2011

  • Shopper Marketing Assistant

    Apr 2010 - Aug 2010

  • Jr.Consumer Marketing Assistant

    Mar 2008 - Mar 2010
• 

  Red Bull

  Jan 2011 - now

  - Leader of a 60+ team with 1 Head of Distribution Strategy + 9 Senior Regional and National Managers + Field Coordinators and Analysts.- Responsible for 60% of Red Bull Brazil's business.- Overall P&L management and profit contribution being accretive to total company.- Senior internal and external stakeholders management and relationship across all functional areas and partners.- Business Planning, presentation and collaboration with Global Heads and counter parts. Modern Trade Brazil:- Global and National C&C.- Global and National Retail/Grocery.- Impulse and Gas Stations.- Non Traditional and Drug.- E-Commerce: Amazon, Bricks'n'Clicks and Marketplaces (1P and 3P). - Lead the Regional Key Accounts business with record market share increase.- Developed and implemented a profitability increase roadmap by reviewing the RTM for major accounts, contract renegotiations and upskilled the Key Account team with commercial finance trainings, negotiations and ROI scenarios calculations.- Responsible for Execution and Merchandising with a 300+ team for in store impact. Responsible for Sales, Perfect Store Execution and Management of the top retail accounts in the northeast area. National Trade Marketing Specialist responsible for Incentive Campaigns, Sales Team Training and Communication to all internal and 3rd party sales teams in Brazil. Marketing Trainee 2011 at Red Bull Brazil

  • Sales Director - Indirect

    Jan 2022 - now

  • Head of Key Accounts & Field Sales

    Aug 2017 - Dec 2021

  • National Field Sales & Regional K. Acc. Manager

    Jan 2016 - Aug 2017

  • National Category Development & Insights Manager

    Mar 2014 - Jan 2016

  • Key Account Manager NE

    Jul 2013 - Mar 2014

  • National Trade Marketing Specialist

    Jan 2012 - Jul 2013

  • Marketing Trainee

    Jan 2011 - Jan 2012