Talk to sales Try for Free
Werda Ekhlas

Werda Ekhlas

Copy Writer

Followers of Werda Ekhlas96 followers
location of Werda EkhlasDubai, United Arab Emirates

Connect with Werda Ekhlas to Send Message

Connect

Connect with Werda Ekhlas to Send Message

Connect

  • Timeline

  • About me

    Senior Research and Investigation Analyst, Due Diligence Specialist, Risk Analysts

  • Education

    • Duruelo Convent High School

      1991 - 2001
      SSC

    • Shreemati Nathibai Damodar Thackersey Women's University

      2011 - 2012
      Diploma Fashion/Apparel Design

      Activities and Societies: While doing so I worked as a Trend Analyst at Harilein Sabarwal, India's only Trend Forecaster.

    • University of Mumbai

      2004 - 2007
      Bachelor's degree Business/Commerce, General

      Activities and Societies: During my 3 years of studying I was involved in a foray of extracurricular activities. Acted as the Chair of the Festival's Department of the Students Council. Apart from that pursued my passion for writing and held the position of Assistant Sub-editor at Divine Path Magazine; India's largest Sufi Magazine.

    • Smt Mithibai Motiram Kundnani College of Commerce and Economics 32nd Road Bandra Mumbai 400 050

      2002 - 2004
      High School Business/Commerce, General

      Activities and Societies: Invested my time in college living by the phrase 'carpe diem'. From taking part in every inter/intra college activity to organising the same.

    • University of Mumbai

      2008 - 2010
      Master's degree Accounting and Business/Management

      Activities and Societies: Post Bachelor's, I was keen to master in my subject of interest, Accountancy.

  • Experience

    • IProspect

      Feb 2008 - Jul 2008
      Copy Writer

      • Ideating for landing pages.• Brain storming for creative’s of various brands.• Creating body copies and headlines.• Managing content and formatting of micro site.

    • Divine Path Magazine

      Aug 2008 - Aug 2012
      Assistant Sub-editor

      • Reviewing the articles and editing the copy written by feature writers.• Making sure that the content does not have grammatical errors and is accurate.• Rewriting content to suit the publication’s house style.• Giving headlines and punch lines that are gripping and distinct.• Capturing the spirit of an article by giving it quirky ‘sells’ and conclusions.

    • Harilein Sabarwal - Think Trend India

      Sept 2012 - Nov 2012
      Trend Analyst

      • Analyzed current fashion trends and blogged articles basis the trend forecast.• Blogged successfully on the collections and shows of Wills India Fashion Week SS’13 along with the trend analysis during the show.• Single handedly maintained and wrote food reviews for the food blog Culinary Trends.

    • People For Brands

      Dec 2012 - Oct 2014
      Account Manager

      •Developed, implemented and monitored programs to maximise client satisfaction.•As per client brief prepared detailed plans for weekly, monthly and quarterly campaigns.•This was done in alignment with company budgets & overall strategy and targets.

    • Integrity Verification Services Pvt. Ltd.

      Dec 2014 - Aug 2016
      Client Account Manager

      •Streamlined client accounts, clearing back logs and provided reports with optimum accuracy.•Ensured delivery of services, maintaining the quality standards and within the set time frame, thus consistently meeting SLAs.•Coordinated with the process teams and maintained error trackers in order to enhance overall quality and performance.•Provided necessary training to report writers in order to improve quality of the reports.

    • Lords universal college

      Aug 2016 - Nov 2017
      Lecturer

      •Responsible for teaching subject of Business Communication and Strategic Management to Undergraduate students belonging to various branches of Commerce as well as Science. •Preparing and giving lectures, as well as invigilating examinations, grading papers and tests.•Employing differentiated teaching methods, incorporating, audio and visual activities to address all learning styles.•Developing new lessons and activities to expand learning opportunities.

    • MindShift Interactive

      Jan 2018 - Feb 2019
      Client Account Manager

      •Led a team of client servicing executives that managed over 10 brands.•Managed client expectations, deliverables and drew internal timelines.•Set up protocols and process that nurtured business development and efficiency.

    • Corporate Research and Investigations

      May 2019 - Dec 2019
      Research and investigation analyst

      - Researching Individuals and Companies - Report writing and analysis - Due diligence - Client servicing

    • Crowe UAE

      Jan 2020 - now
      Senior Research and Investigation Analyst

      - Risk Analysis - Due Diligence - Investigative Analysis - Individual and Company Review - Report Writing - Setting SLAs and Report Framework - Team management and resource allocation

  • Licenses & Certifications

    • Diploma in Apparel Designing

      University of Mumbai
      Jun 2013