Eugene Walters

Experience

• 

  American Eagle Outfitters

  Jul 1997 - Jan 2003

  Salesperson, Stock, Cashier, Keyholder

  For six years, I worked with AEO as a sales and was the top salesperson for many of those six years. I learned quite a bit about TEAM and management. I conducted floor moves as well as managed during the holiday seasons. It was my first job and look fondly about my time with AEO.

• 

  Sodexo

  Mar 2003 - Oct 2007

  • Managed single account volume of $27M• Increased market penetration 11%• Rebranded existing marketing collateral utilizing mixed media• Increased locations to increase sales• Created a web of influence through organization meeting, partnerships and involvement• Rebranded image of all lines of business• Created logos for new concepts• Developed merchandise and space-allocation plans• Increased sales via special events, targeted Limited Time Offers and awareness campaigns Show less

  • Marketing Manager

    Oct 2006 - Oct 2007

  • Marketing Manager

    Mar 2003 - Oct 2006
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  ARAMARK Higher Education

  Nov 2007 - Jun 2016

  District Marketing Manager

  • Managed time between five (5) and sixteen (16) accounts over five (5) states• Expanded district volume from $39M to $58M • Created new methods for customers to spend (e-commerce, experiences, brand choice, social media)• Compiled information to successfully propose new and efficient development strategies• Utilized and conducted market research to design retail concepts/plans• Organized training, implementation and metric-achievement for multiple accounts• Participated in over 20 retention/new sales processes• Developed tactics and strategies to align with client strategic master plans• Organized all marketing-related sections of proposals including, but not limited to:• Segmented/Mapped campuses to align traffic counts/day-parts/customer needs• Brand selection – aligning customer profiles with campus statistics to maximize sales• Transition plan – calendar of meetings, presentations, etc. to assure homeostasis • Sales growth plan for contract life – maximizing profits over initial years of contract Show less

• 

  Aramark Business Dining

  Jul 2016 - Oct 2019

  National Marketing Manager

  • Implemented customer-centric programming to drive incremental sales• Led without formal authority between 15 to 23 managers across multiple states• Re-branded 15 locations in 7 months and drove sales 11.2% annually exceeding the 7% budgeted goal• Developed relationships with each location manager and client site lead increasing web of influence• Worked to maximize and create return with the allotted budget• Designed Merchandise and Merchandise plans for a soft-goods line for each location to sell and generate brand engagement• Merchandising "Expert" for Field Business Dining Show less

• 

  Change, Innovate, Transform

  Mar 2020 - Nov 2020

  Sales Marketing Consultant

  Utilizing my vast experience on a per project basis with proven marketing strategies to aid and support the sales and growth for varied companies. Consultations have included: Digital Marketing, Marketing Analytics, Sales Growth, Merchandising, Menu Planning, Insights Evaluation, Data Mining, Strategic Development, Project Management and Diversity and Inclusion.

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  Blue Label Packaging Company

  Nov 2020 - Oct 2021

  Account Manager

  Our job as a custom packaging printing company is to translate the hard work you put in on your product/business into your labels and packaging.

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  Morrison Living

  Oct 2021 - Feb 2023

  Field Engagement Director - Central Region
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  CCL Hospitality Group

  Feb 2023 - now

  Director, Field Engagement

  Raise the bar on Front of House programming, merchandising, presentation, and displays. Focus on communication & training for the field on programs and standards. Develop tools for the field to implementation & execute and maintain in their operations: photos, planograms, guides, station tools, etc. Create a communication cadence with Field Teams to support their day-to-day functions.