Kate Allaf

Experience

• 

  Cul-de-sac Creative

  Sept 2016 - Aug 2019

  Brand Designer

  As the brand designer for Cul-de-sac Creative, I worked directly with the Creative Director and Founder for a range of clients including retail, fashion, government, tourism and the arts. I worked from the initial concept stage through to the export and implementation of campaign assets.

• 

  Studio Band

  Jan 2018 - Aug 2019

  Graphic Designer

  Working as a designer at Studio band, I was able to touch a wide range of clients and projects, particularly book design, web design and branding.

• 

  Project Everest Ventures

  Feb 2018 - Mar 2018

  Trekker

  I worked with Project Everest Ventures in Malawi to explore the implementation of social enterprise programs into the local community, specifically working with subsistence farmers, local stakeholders and agricultural organisations.

• 

  ARCHIBALD / WILLIAMS

  Aug 2019 - Nov 2020

  Art Director / Graphic Designer

  At Archibald Williams, I was the sole Art Director on The Australian Newspaper before shifting and working across a broader portfolio of clients. My role involved directing fully integrated campaigns across a range of mediums.

• 

  Now We Collide - Creative Agency

  Nov 2020 - Oct 2022

  Art Director / Senior Designer

  In my role as Art Director and Designer at Now We Collide, I lead the visual direction for fully integrated campaigns, content production and brand identities, for clients such as Meta, ESPN, Instagram, Goodman Group and many more.

• 

  JOY.

  Sept 2022 - Jan 2024

  Art Director / Senior Designer

  At Joy Agency, as an Art Director and Graphic Designer, I was deeply involved in overseeing both video and still shoots, ensuring that every visual element aligned with the creative vision of the project. I collaborated closely with photographers, videographers, and production teams to direct shoots, ensuring that the end result met both client expectations and the agency’s high standards. I also worked alongside copywriters and creative directors to develop cohesive, integrated campaigns, ensuring that the visuals and messaging were perfectly aligned. This collaboration allowed me to ensure that the storytelling was consistent across all mediums, resulting in polished, impactful final outcomes. Show less

• 

  Collective Continuum

  Feb 2024 - now

  Senior Graphic Designer & Creative Manager

  As the Senior Graphic Designer & Studio Manager at Collective Continuum, I oversee the design team and manage the studio’s workflow to ensure smooth, efficient project execution. I lead the creative direction for branding and design projects, ensuring that all visual elements align with our mission of supporting startups and driving social impact. My role involves crafting design strategies, developing concepts, and producing both digital and print materials. I manage timelines, and provide feedback to maintain the highest standards across all deliverables. I also collaborate closely with internal teams to ensure cohesive brand experiences across multiple platforms. Show less