Priyanka Dharavath

Experience

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  Hindustan Petroleum Corporation Limited

  Jun 2009 - Jun 2009

  Summer Intern

  - Learnt about various software used for monitoring gas levels and how to optimise them.- Prepared a detailed report on the working of these software and the safety measures followed along with improvements.

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  Mindtree

  May 2010 - Jun 2010

  Summer Intern

  - Learnt about coordination of backend, presentation and logic while developing a product.- Worked on J2ME code development for a spring based sample web application.- Successfully designed frontend of an app using J2ME.

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  Tata Consultancy Services

  Aug 2011 - May 2015

  Systems Engineer

  - As a Middleware Admin, maintained application servers for installations, upgrades, patches and troubleshooting of all versions of Weblogic.- Trained application teams to efficiently configure and maintain Weblogic domains.- Helped in rolling out effective and informative reports and presentations, for client calls and meeting.

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  Leo Burnett

  Apr 2016 - Jun 2016

  Account Management Intern

  - Managed, reviewed and delivered client’s advertising projects with the help of creative teams.- Actively participated in qualitative research of TV scripts, market research of a consumer care & lighting brand and concept testing of a detergent brand for various regions in India.- Produced print ads, digital banners, theatre slides, television ads and outdoor ads.- Actively involved in social media campaign for new product launch.

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  Tata Consultancy Services

  May 2017 - Jan 2018

  Branding & Content Analyst

  - Create brand stories with elevated messaging to be presented to client CXOs at the executive briefing centre.- Documented the work done by TCS in the form of case studies for semiconductor and network equipment manufacturers.- Coordinate with multiple teams and client partners of the Technology Business Unit to understand the work done and bring out the non-technical flavour in the stories and case studies.- Propose new offerings to a leading technology company using secondary market research. Show less

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  What's In a Name | Digital Marketing Agency in Hyderabad

  Jan 2018 - Aug 2018

  Client Servicing Manager

  - Led marketing, advertising, and promotional activities for diverse clients, ensuring seamless execution and timely delivery.- Collaborated cross-functionally, working with content, design, and digital teams for successful project implementation.- Researched market trends and client needs, shaping strategies to cater to existing and potential clients.- Monitored and reported on marketing activities, maintaining transparency and optimising client satisfaction.- Cultivated client relationships, understanding requirements and securing recurring revenue streams.- Developed compelling advertising strategies, pitching to both current and potential clients.- Crafted tailored proposals, meeting prospective clients' needs and sealing successful partnerships.- Managed social media accounts and executed impactful campaigns, analysing stats to refine strategies.- Coordinated with media agencies for diverse advertising mediums, expanding brand reach effectively. Show less

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  Deep Red Ink Consulting

  Feb 2019 - Feb 2020

  Account Manager

  - Drove the strategy and digital campaigns on channels like paid search, social ads, display ads, SEO and marketing automation.- Managed 10+ clients across healthcare, IT, education, F&B, and clothing, tailoring strategies for diverse industries.- Led content, design, and ad teams, shaping social creatives, emailers, and web updates.- Optimised SEO and digital campaigns, doubling organic leads through data-driven strategies.- Collaborated closely with clients to enhance lead quality, resulting in doubled lead numbers.- Drove revenue growth, focusing on new buyers and clients, amplifying brand impact.- Ensured consistent brand voice across social, ads, and mailers, preserving brand identity of the clients.- Crafted engaging landing pages with actionable intent and storytelling, enhancing user interactions.- Devised brand recall campaigns, leveraging consumer insights for memorable and effective strategies. Show less

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  SunRay Construction Solutions

  Mar 2020 - Mar 2022

  Web Marketing Manager

  - Led a strong marketing strategy, overseeing teams for social media, search engine optimisation, and online ads. Boosted brand visibility and engagement.- Drove high-impact performance campaigns under <$24 per acquisition, yielding substantial LTV of >$1000, showcasing efficient budget management.- Elevated corporate clientele by 15% and amplified ARPU from existing clients by 55%, reflecting strategic growth and client relationship enhancement.- Spearheaded content marketing evolution, launching dynamic blog calendar and promoting webinars via social, email, and paid channels.- Led bi-weekly review meetings, scrutinising SEO, paid campaigns, and email performance, optimising strategies for continuous improvement.- Pioneered brand revitalisation across online and offline platforms, establishing SunRay as an authoritative opinion leader in the industry.- Directed application and website launch, taking charge of UI/UX and content aspects to deliver a seamless user experience.- Managed ORM to preserve high brand equity, minimising TAT and ensuring a positive brand image across diverse touch points. Show less

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  Leena AI

  Mar 2022 - Dec 2023

  Senior Growth Marketing Manager

  - Led growth strategies for over 60 clients, consistently achieving user acquisition rates exceeding 80% and driving substantial expansion.- Collaborated across teams to create brand-aligned marketing materials, enhancing product awareness and recognition.- Initiated user adoption programs that surpassed usage targets by over 40%, resulting in exceptional product engagement.- Utilized insights from marketing reports to identify improvement areas and develop precise, targeted marketing strategies.- Enhanced product engagement by implementing standardised communications through CRM tools, ensuring seamless user experience.- Optimised user onboarding with personalised introduction flows for chatbot first-time users to ensure early adoption.- Guided team growth, managed direct reports, and facilitated performance enhancements for the growth team.- Played a key role in executing brand awareness through effective collaboration across project, design, content, and product teams for successful launches. Show less

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  IntouchCX

  Dec 2023 - now

  Senior Marketing Manager