Soklang Eng

Experience

• 

  Shell Oil Company

  Jan 2005 - Dec 2009

  Led the launch of New Zealand's first fuel docket loyalty program, managing project plans and developing competitor response models. Successfully executed the launch and achieved a significant milestone within the market landscape.

  • Business Development Manager - Shell Fleetcard

    Apr 2007 - Dec 2009

  • Project Manager

    Mar 2006 - Mar 2007

  • Graduate Territory Manager

    Jan 2005 - Mar 2006
• 

  Allianz

  Mar 2010 - Oct 2013

  Financial Institutions Account Manager

  Designed and executed strategies to increase insurance revenue for financial institution partners. Led digital strategy initiatives that significantly improved online sales and customer experience.

• 

  Allianz Australia

  Oct 2013 - Jul 2024

  Led the formulation and execution of the Consumer division's strategy to achieve our ambition. Identified strategic growth opportunities, conducted risk assessments, and drove initiatives from exploration to implementation. Led the strategic roadmap to deliver customer initiatives that fortified our Customer Value Proposition and deliver outstanding customer experiences.Led the enterprise transformation of complaints to uplift the customer experience to deliver on our customer value proposition. Leading a highly complex program with 8 streams from across the enterprise. Show less

  • Head of Consumer Strategy & Program Execution

    Jul 2022 - Jul 2024

  • Senior Manager Strategy Execution

    Jan 2022 - Aug 2022

  • Manager Portfolio Governance - Customer Strategy, Insights & Program Execution

    Jul 2021 - Feb 2022

  • National Manager Motor Claims

    Sept 2019 - Jul 2021

  • National Manager Contents Settlements

    May 2015 - Sept 2019

  • Manager Digital Sales & Marketing

    Oct 2013 - Aug 2015
• 

  Resonate Marketing

  Jul 2024 - now

  Founder | Director

  Resonate Marketing is a consultancy dedicated to making big brand marketing strategies accessible to small businesses through the innovative use of AI technology. Resonate Marketing focuses on crafting bespoke marketing strategies that tell compelling brand stories, ensuring every customer interaction is meaningful and resonates deeply with their target audiences to drive sustainable growth.