Santana Blanchette

Experience

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  Self-Employed

  Sept 2014 - Nov 2019

  Freelance Writer

  I have written for Alberta Oil Magazine, Branded Magazine, The Weal, Impact Magazine, and The Sprawl.

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  Lululemon

  Sept 2015 - Sept 2017

  Key Leader
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  Everbrave

  May 2017 - Mar 2021

  I strategized and wrote engaging and on-brand content for websites, blogs, email campaigns, or any other medium. Researching and developing new business opportunities, strategizing and facilitating prospect outreach, and overseeing internal inbound and outbound efforts. I plan, coordinate, manage, and write for both traditional and inbound projects for clients in a wide variety of industries. I handle day-to-day marketing strategy execution including content creation, workflow automations, HubSpot functionalities, and analyzing web metrics.

  • Copywriter

    Jan 2020 - Mar 2021

  • Business Development

    Nov 2019 - Jan 2020

  • Marketing Project Manager

    Jan 2019 - Jan 2020

  • Inbound Marketing Coordinator

    May 2017 - Jan 2019
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  ZGM Modern Marketing Partners

  Mar 2021 - Apr 2023

  Brand and Growth Manager

  As a brand and growth manager, I'm responsible for creating and executing inbound, content, and brand-building strategies and tactics for both clients and within ZGM. During my time, I've implemented successful ABM campaigns, content strategies, lead nurturing programs, and an industry-specific podcast as well as heading up our business development efforts.

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  Thrive Digital

  Apr 2023 - now

  Content Marketing Manager

  I'm responsible for building out Thrive's internal, content marketing program from scratch including the selection and implementation of a CRM tool as well as the ongoing creation and execution of a content strategy utilizing blogs, emails, and social media channels. Additionally, I also work with the creative team to strategize and write copy for client projects.