Marko Pavić

Experience

• 

  Havas Adriatic

  May 2017 - Aug 2021

  Key clients: Lactalis, Hyundai - Creating media strategies for clients - Supervising the media planning process and creating media buying briefs according to defined parameters - Explaining media briefs to media planners – including a complete implementation and realization of media plans - Responsible for leading clients’ media budget and coordination with the finance department - Leading agency daily activities, organizing and coordinating tasks within the media department and therefore responsible for the team performances and results - Execution of clients' media strategies through flights and yearly campaigns, supporting the brand launch and maintenance as well as tactical communication - Maintaining good relations with clients Show less Clients: Lactalis, Hyundai, Reckitt Benckiser, Varta, JDE - Preparing detailed TV media plans in order to achieve all parameters defined in the media buying brief - Daily monitoring and optimization of TV media plans - Provide regular clients' reporting - competitive analyses, spending reports, media market overview, etc. - Doing post-buy analyses for the client on daily basis. - Preparing detailed Print, Radio, and OOH media plans to spread the brand message - Communication with media providers Show less

  • Media Specialist

    Feb 2020 - Aug 2021

  • Media Planner

    Oct 2018 - Jan 2020

  • Media Planner Assistant

    Aug 2017 - Sept 2018

  • Media Assistant

    May 2017 - Jul 2017
• 

  UM Beograd

  Aug 2021 - Jan 2022

  Regional Account Manager

  Key client: The Coca-Cola Company - Foster productive relationships with media buying department, media providers, and clients' creative agency - Briefing and supervising regional media agencies - Cooperation with other relevant agencies - Giving different media campaign ideas and also executing them with my team - Supervising media planners - Monitoring and budget control - Doing various ad hoc reports for the client

• 

  PHD

  Jan 2022 - now

  Key clients: Galenika, Red Bull, Yandex, LG, Hankook, Marlenka, BIC, DeAgostini.

  • Senior Account Manager

    Jan 2024 - now

  • Account Manager

    Jan 2022 - Jan 2024