Aubrey Zobrist

Experience

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  Victoria's Secret

  Aug 2005 - Dec 2005

  Sales Associate

  ~Worked closely with merchandising team to construct displays~Managed inventory at store level~Drove sales through thorough product knowledge and excellent customer service

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  Missouri Historical Society

  Aug 2007 - Dec 2007

  Collections Department Intern

  ~Assisted Senior Curator with museum exhibit displays and artifact selection ~Proficient in cataloging artifacts and maneuvering through Microsoft Access database~Specialized in historical clothing and costume

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  Build-A-Bear Workshop

  Jun 2009 - Oct 2012

  Associate Product Development Manager

  • Oversaw development of Build-A-Bear clothing lines which resulted in sales over $394 million in 2011 • Applied consumer trends to develop merchandise relevant to target customers and specialty markets • Traveled domestically and internationally to research market trends, developed new concepts, upheld vendor relations, and reviewed factory production for quality assurance• Negotiated product costs with vendors to meet budget goals• Built brand partnerships with licensors to develop merchandise appropriate for BABW while upholding licensor brand integrity• Collaborated with planning and distribution departments to review revenue reports, determine sales projections, and manage inventory flow• Worked in cross-functional teams to support direct mail development and to maximize e-commerce • Product Manager of television commercial production and photography set stylist• Assisted Visual Merchandising Director in development of product displays and plan-o-grams to ensure cohesive merchandise presentations Show less

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  Schroeder & Tremayne, Inc.

  Nov 2014 - Jan 2016

  Product Manager

  • Developed and identified new products with mass market potential and customizes them for retail partners• Managed the product life cycle from concept to shelf, including, sourcing, cost negotiations, product development, packaging development and client presentations.• International and domestic travel for industry trade shows for sourcing, trend analysis, and relationship building• Networked with the inventor community to champion intellectual properties and bring them to market Show less

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  Tacony Corporation

  Jul 2018 - Aug 2021

  • Oversees new product ideation, sourcing, development, and purchasing for Tacony Sewing Central, a division of Tacony Corporation • Manages proprietary brand expansion; bringing products to market from conception through sales and marketing planning• Negotiates product costs to meet multi-channel margin goals at the distribution, wholesale, and retail levels • Conducts critical sales analysis for category performance assessment and forecasting purposes• Sources new and additional suppliers to leverage competitive costing for key revenue driving categories• Conducts daily communication with overseas and domestic vendor partners; managed relationships with over fifty suppliers • Collaborates with logistics department to maximize cost efficiencies on imported goods• Provides detailed product directive for trade show booth presentations• Travels for trade shows, market research, as well as vendor and customer relations• ERP Implementation Core Team Member Show less • Analyzes and assesses brand performance and provides strategic direction for new product launches.• Provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data• Prepares Business plan for projects including: Market opportunity, value proposition, financial analysis, forecast, brand/channel strategies & competitive positioning• Establish product roadmaps based on product strategies• Develop and deploy comprehensive market-driven pricing strategies based on value provided and competitive landscape • Manage and implement product line positioning improvement via cost optimization or product feature changes based on competitive intelligence and customer value• Prepares Business plan for projects including: Market opportunity, value proposition, financial analysis, forecast, brand/channel strategies & competitive positioning• Develops strategies for assigned brand based on research and analysis• Develops vision and roadmap for product categories• Identifies customer needs through business case development and realization• Responsible for value delivery by coordinating with suppliers on getting products identified and sourced Show less

  • Product Manager

    Oct 2012 - Aug 2021

  • Sr. Product Manager

    Jul 2018 - Jan 2020
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  Branding Iron Holdings, Inc.

  May 2020 - now

  Director Of Marketing And Product Management